Embed Size (px)
Citation preview
GET THE MOST FOR
YOUR $$NYLA Conference September 27, 2013
Presentation by:
Monica Kuryla, Fayetteville Free Library
Heather Matzel, Fayetteville Free Library
Richard Ashby, President, LiteracyNation
Andrew P. Jackson (Sekou Molefi Baako), Queens Library
Intro
How to develop/promote/implement
programming for little to no $
Reallocating materials budget funds from print
resources to support/enhance new formats.
Ways to enhance your reference service
offerings at little to no cost
Cost Effective Programming
LiteracyNation Inc.
Volunteer activities can be fun for day time
patrons (DTP) and their friends.
Once a month host a “My Library” program
When your shelves are dusty or your
paperbacks need weeding…DTP are great
volunteers
Cost Effective Programming
We offer job Fairs, Resume workshops. Health
seminars, Tax preparation assistance.
New York State Department of Labor will host
job fairs and resume workshops, for no cost.
Local Hospitals and health agencies will also
host your health fairs.
Community and local authors will be happy to
come host book talks or writing workshops.
Cost Effective Programming
DTP come to the library for a variety of reasons.
People may go to the library looking mainly for
information.
New moms connect at baby storytimes; elderly
people, often facing difficult life
transitions, attend events and find that they
make new friends. Patrons seek new careers
and employment.
Cost Effective Programming
Adults love games.
Set up a Game day or night for video and board
games at the library they feel empowered. They
will need little or no money to have a gaming
event
Have the teens hand draw posters and flyers
for advertisement of the programs.
DTP love
Scrabble, monopoly, chest, checkers, and card
games.
Offer zumba or yoga classes in the day or
evening.
Cost Effective Programming
Craft projects can be offered to DTP in many ways:
as a stand-alone project.
Morning sewing clubs, scrap book.
Collect free craft materials from friends, coworkers
and relatives.
“…with literacy and justice for all”
www.literacynation.com
Make Your Library the Center of Your Community By
Any Means Necessary…
Examples of Local Program Ideas
Local History
Talks, site tours, power points, discussions, walking tours
Genealogy Workshops
Family History Talks
Local High School Teachers or College Professor Lectures
Local Historians and Town Hall Discussions
Musical Performances
Open Mic (include more than just poetry or literature readings)
Local choral groups or choirs, vocalists, choirs
Holiday music concerts
Barber Shop Quartets
Dance troupes, ensembles, schools
Music school recitals
Significant local events, celebrations
Local musicians and vocalists
School/college ensembles, bands and orchestras with Q & A
Classical, jazz, hip-hop, opera, string quartets, solo artists, orchestras, do-wop
Musical concerts featuring music from different cultures and ages
Poetry with music; artist painting with music performance
Acapella performances
Puppet and Magic Shows
Library co-Sponsored Activities
and Events.
Read-A-Loud (invite prominent local participants)
Career Day (prominent local
residents, business, elected officials, etc.
Library Open House (advocacy and outreach)
Library Anniversary Celebration or significant
calendar dates
Friends of the Library events
Library Advocacy Day
Family Day (community celebration, inclusive, co-
sponsored)
Library co-Sponsored Activities
and Events.
Film Screenings and Discussions
Old and New; Black and White/Color; Silent Films
Televised prominent events, parades, celebrations, inauguration, concerts, etc)
Poet reading and discussion
Author reading and discussion (local authors, critics, journalists, etc)
Book Talk and discussion
Book Club open discussion – public invited
Film screening and discussion (biographical, old black & white, historical, etc.)
Film and book talk of same title with guest speaker
Settings (Maximize your audience and exposure) @
Library and Off-Site
Indoor or outdoor Senior Centers
Town square Hospital
In the park School yard
Library Atrium Children’s Room
YA Room Sidewalk
Courtyard or Garden City Hall
Funding Sources (Not always
about the Benjamin$$ but In-
Kind Services) Library development office
(grants, foundations)
Friends of the Library
Local government grants (City, County, State)
New York State Council on the Arts
Local Arts Council
New York City Department of Cultural Affairs
Elected Official’s Discretionary Grants/Funds
Publicity & Outreach
Website (keep it updated)
Facebook, Twitter, Blog. Pinterest, Youtube, Library’s
plasma screen
Flyers & Posters (English and Other Languages if
appropriate)
Bulletin Boards
Local Newspapers (paid and community bulletin
board)
Public Access Television (public service
announcement, ad)
Local radio interview
Churches and Senior Centers
Who to Invite to Participate
Library Board of Trustees, Director and Staff
Library Volunteers and Residents
Friends of the Library
Library Customers
Local Board of Regents Representative
Elected Officials (Town, County, City, State)
Corporate and Business leaders
Socialites and Prominent and Famous Citizens
College President and Professors
School Principals and teachers School classes, band
Athletes and Coaches (collegiate, schools, town leagues)
Boy Scouts, Girl Scouts, Brownies, Cub Scouts
Clergy and Religious Leaders
Parents, Teachers, PTA and Community Groups
Popular journalists and TV News Anchors
Friends and Neighbors
Retirees and Founding Library Staff and Board Members
Enemies :0)
In other words, invite everybody!
Ideas to Consider
* Combine Programs When Optional to Maximize Audience Development
* Create Program Planning Committees. Invite Outsiders to Participate.
* Give you’re your youth and elders a voice.
* Create Ownership of the Library and Programs for Success.
* Everything Doesn’t Cost BIG Money to be Successful.
* Give Yourself Ample Time to Plan and Execute Programs
* Cross Section of Programs Should Be Representative of the Culture and Ages of Your Community.
* Ask!
Andrew P. Jackson (Sekou Molefi Baako), Executive Director
Queens Library’s Langston Hughes Community Library and Cultural Center
Budgeting Strategy
Create rich collections and resources
Challenges:
changing formats and mediums
rapidly changing patron requests
set budgets
increasing demands on our time as
librarians to support the community, we
need a way to make these important
decisions in a timely fashion
Budgeting Strategy
What do you have and why?
What do you need? Evaluations
Patron driven acquisitions
How can you make it possible?Be flexible
Reallocate funds
Budgeting Strategy
What do you have? Why?
Resource Subject Area How
funded?
Cost Renewal
date
Rep contact How to find
stats
Novelist Reader’s
Advisory
By our library $1,000/year Feb 1st Amanda
Poor, 1-800-
653-2726 ex.
296
http://eadmin.
ebscohost.co
m/eadmin/Lo
gin.aspx
Job & Career
Accelerator
Job & Career By the
Consortium
$0 March 1st Peg Elliot,
pelliot@onlib.
org
Email from
pelliot@ocpl.
org
Grolier Online Encyclopedia By the State
library
$0 Sept. 1st eptech@ebsc
ohost.com
eptech@ebsc
ohost.com
Freegal eMusic By our library $4,000/year Dec 1st Jim Petersen,
(571) 730-
4300
http://www.fre
egalmusic.co
m/admin/user
s/login
Budgeting Strategy
What do you need?
Example of Staff evaluation:About how many times per month do you use the following to help a patron:
Access Newspaper Archives ________
Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful
Biography Resource Center ________
Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful
Britannic Reference Center ________
Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful
Career Cruising ________
Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful
CultureGrams ________
Rate the usefulness of this resource: not useful 1 2 3 4 5 6 7 8 9 10 very useful
Budgeting Strategy
What do you need (cont.)?
Patron Driven Acquisitions Formal survey on website, Facebook
Conversations at the desk
Reports/Statistics
Purchase on demand =instant gratification
Budgeting Strategy
How can you make it
possible?
Latitude in the budget
Materials
Reallocation
Ask why?
Providing Cost Effective Reference
Resources
Creating a virtual “research room” with FREE Resources
Evaluate and assess existing resources, consider specific user needs (Make sure they are relevant to your community’s information needs!)
Develop categories or subjects-research resources available
Make comparisons of selected resources per subject and narrow resource list down to 5 credible sources per subject.
Design layout, annotate and make it visible to users
Providing Cost Effective Reference
Services
Creating virtual instruction opportunities for
FREE
Offer live Skype instruction right from the
Reference desk during designated hours
Record your own 3 minute video clips on “how
to…” (download an eBook to a Kindle
Fire, etc.) and upload to a YouTube account. A
great way to personalize the instruction and
promote it on social networks as “how to” of
the day.
Providing Cost Effective Reference
Promotion & Engagement
Reference and social networks FREE Promotion
Create a social networking plan for how often to post, what content to post, etc.
Post links to free credible resources and explain why you recommend them or how they can be useful to your community.
Ask questions, survey community wants/needs/expectations of reference services and/or resources
Create a conversation with library users-for example “What are you reading this weekend?”
Questions?
Contact info:
Monica Kuryla [email protected]
Heather Matzel [email protected]
Richard Ashby [email protected]
Andrew P. Jackson (Sekou Molefi Baako)
Feedback: Shauntee Burns [email protected]
