Get Wheel Presentation

Get WheelBicycle Dispenser

Kendrick Vincent - Adan Hassan - Andrew Sharek


Meet the dispenser

Anti-Vandalism and Theft

Accepts Credit and Student ID

Advanced Locking

System


Meet the bicycleCollapsable

Light-Weight

Protective Hubcaps

Tracking Chip

(Not Displayed)

Prototype VsGet Wheel




Meet what we value

Environmentally FriendlyWhy value this? While our economy continues its recovery back into prosperity, our society will focus on environmental issues rather than economical

-Eliminates greenhouse emissions

ConvenienceWhy value this? We believe college students still lack a convenient way of transportation on their campus.

-Eliminates waiting for a taxi or bus-Eliminates the search for a vacant

parking spots-Ride the bicycle right up to your

destination, fold it, and bring it with you.

Health BenefitsWhy value this? We believe a product that rewards its customers is a major plus.


Competing ValuesBikedispenser

Bike dispensing company that is solely based in the Netherlands.

Currently our only Competitor in industry.

ValuesThese four values were chosen, because they represent the four values that our typical consumer would what to know

about

Efficiency: How quickly and easily you can retrieve the bike from the actual vending machine

Value Curve

Cost: What Bikedispenser charges their customers vs what we will charge our customers

Accessibility: How accessible Bikedispenser is to our typical (College Student) customer

Functionality: Storage and tracking purposes

*Also ours would appeal more to college students considering its futuristic complexities.


Strategic rationale

Why target these needs?-Campuses have limited parking for automobiles.

-Perfect travel distance for bicycles.-Students have quick and easy access to the vending

machines.-Bikes will be more safe being located on campus grounds.-College campuses can be the beginning of a trendsetter.

Why not others?City:

-Much more likely to be vandalized and losses of bikes.

Bike Trails:-Most trail foregoers own bikes.

-Bikes will be harder to keep track of and will receive a lot of wear and tear.

Market Segment or Niche

A more convenient transportation for students at a college campus.


Preliminary strategy

Value Proposition-Values:

Environmentally Friendly, Convenient, Health Benefits, Affordable.

-Costs: Risk, Physically Taxing.

Marketing Message-The bicycle dispenser is a solution for

integrating the bike into the daily commute.

-The design of the bicycles also offers a solution for the space usage issues of

parked bikes and cars. Collapsable vs. Non-Collapsable

Distribution Channels-Retailer to customer:

Our bicycle dispensers will be strategically spread throughout a college campus.

Focus: Department Buildings, Dormitories, Student Center.

Education

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