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SWOT analysis of Nepal's famous tourist destination and transit village of Annapurna trek
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A brief introduction on Tourism Impact and
SWOT analysis of Tourism in
Ghandruk
Where is Ghandruk ???
▪ Situated at Western development region
▪ North-West of Pokhara-43 km
▪ Gateway to both mountain the Annapurna and Machhapuchre
▪ Altitude varies upto 2012 meters above sea level
How to reach Ghandruk?
By Air By Land (Trekking)
Why is Ghandruk famous???
▪ Natural beauties and sceneries
▪ Cultural aspect of Gurung tradition
▪ Best trekking trail in world
▪ Gateway to Mt. Annapurna and Mt. Macchapuchre
▪ One can experience the typical Nepali village life style
▪ Tourism Facilities(hotels, resorts)
▪ A part of ACAP( Annapurna Conservation Area Project)
Ghandruk in Figures
▪ Total population = 5138
Gurung(65 %) Kamis (10%) Magars (6%) Sakris (6%) Damis (5%) Brahmins (5%) Chhetris (3%)
▪ Number of households: 1,142
▪ Number of males & females: 2,497 & 2,641
▪ Altitude: 2,012 meters above sea level
Tourism Impact of Tourism In Ghandruk
Positive
▪ Changed occupation from military to tourism entrepreneur.
negative
▪ Copy tourists’ fashions and hairstyles
Tourism Impact of Tourism In Ghandruk
Positive
▪ Foreign Exchange earnings
Negative
▪ Establishment of modern infrastructure
Tourism Impact of Tourism In Ghandruk
Positive
▪ Employment opportunity
Negative
▪ Exploitation of resources
Tourism Impact of Tourism In Ghandruk
Positive
▪ Contribution to local economy
▪ Owners of big resorts earn an abt. Rs. Three lakh annually.
▪ Small lodge-owners make about one-third of this amount.
▪ Altogether, these lodge owners earn a total of Rs. Two crore per year.
Negative
▪ Social disparity (hoteliers and non‐hoteliers)
▪ Absence of local market (tourist influenced)
▪ Lack of proper waste management system
▪ Unequal resource distribution
SWOT Analysis of Ghandruk
Strength of Ghandruk
▪ Improved tourism facilities
▪ Habitat to endangered species & medicinal plants
▪ Local people’s participation
▪ Snow‐capped mountains
▪ Terrace farming (seasonal crops)
▪ Under ACAP conservation area
▪ Eco‐Route trails for transport and trekking
Weakness of Ghandruk
▪ Lack of proper waste management system
▪ Excessive inflow of tourists causing economic disparity
▪ Absence of local market (tourist influenced)
▪ Unequal resource distribution
▪ Social disparity (hoteliers and non‐hoteliers)
▪ Cultural change
▪ Loss of traditional knowledge
Opportunities of Ghandruk
▪ Promotion of Local arts, literature, music, religion
▪ Preservation of historical heritage, cultural values
▪ Employment opportunity for youngsters.
▪ Economic development through tourism(hotels, lodges, Guide, porters).
▪ Use of local produced materials
▪ Better chance to enhance cultural tourism and eco-tourism
Threats for Ghandruk
▪ Development of substitute trekking tracks to Annapurna
▪ Tourist interest to nearby villages(tadapani, Ghorepani)
▪ Modern buildings replacing traditional houses
▪ Tourism itself acts as a threat for local culture.
▪ Disparity between hoteliers and non-hoteliers.
Conclusion
▪ Maintain the number of tourists between 50,000 ‐ 80,000 per year
▪ Raise in tourist entry fees
▪ Create two markets ‐ one for tourists and another for local villagers
▪ Give opportunities to non‐hoteliers and relatively poor families to engage in domestic economic activities other than tourism
▪ Educate youth and and villagers about the cultural differences
HAVE A GOOD DAY……
Sarbottam-Yudhisthir-Binit-Alisha
THANK YOU