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Glion Institute of Higher Education, is among the top 3 hospitality management schools in the world for an international career and provides undergraduate, graduate and post graduate studies in the fields of hospitality, hotel and tourism to students from all over the world. Our academic programs are accredited at university level by the New England Association of Schools and Colleges in the USA.
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WHY EVENT, SPORT & ENTERTAINMENT ?
INDUSTRY KEY FACTS / FORECAST
Event & Entertainment
The MICE Sector (Meetings, Incentives, Conventions and Exhibitions) is one of the fastest growing sectors in the hospitality industry.
Worldwide Entertainment & Media Industry has increased by
38% between 2005 and 2010
Sports alone in USA represents a revenue between U$ 375 to 425 billion
Sports
Tremendous market boost with:
the FIFA World Cup (South Africa) - 2010the Winter Olympics (Canada) - 2010
WHAT IS UNIQUE ABOUT THIS PROGRAM?
ACADEMIC• Purpose built entertainment classroom with equipment• Small class sizes therefore increased participation• Craft Based Learning experience through running of events, fitness
centre, social activities• Field trips and guest speakers • Specialised and dedicated faculty with industry experience • Develop business & professional skills as well as personal skills to become
an effective manager• Industry panel advising on curriculum design
INDUSTRY PANEL Kim Gaynor
Managing Director of the Verbier Festival & Academy Events, Entertainment, Arts
André Gorgemans General Secretary World Federation of the Sporting
Goods Industry Sport, Retail, Governance
Robert Jérôme Vice President of Intrawest Resort Management & Development, Sport, Tourism
Christian Savioz Coordination Manager of Swissmate Events, Sport, Marketing
Dieter Schellenberg General Secretary of the UCI Sport Governance
WHAT IS UNIQUE ABOUT THIS PROGRAM?
CAREER• Global employment opportunities in Event, Sport and Entertainment
management are growing exponentially• Students are exposed to a range of industry professionals throughout their
studies• Focus on what passions students through the 4 specialisations of the BA
program:• Event Management• Entertainment Management• Sport & Entertainment Marketing• Sport & Entertainment Facility Management
WHAT IS UNIQUE ABOUT THIS PROGRAM PROGRAMME?
LOCATION Switzerland is an ideal location for this program
• World renown events taking place nearby (ie. Montreux Jazz Festival)
• Congresses, symposium, fairs (Geneva Palexpo)• Excellent winter and summer sport facilities• Many entertainment opportunities (casino, theme parks)• International Sports Federations & Headquarters
PROGRAMS
Two Great Program Pathways
S1Glion
S1Glion
Hospitality Management
S2Internship
S3Glion
S2Glion
S3Internship
S4Bulle
Associate Degree
Event, Sport & Entertainment
Management
HospitalityAdministration
Event, Sport & Entertainment Administration
S6Bulle
S5Internship
S7Bulle
Bachelor Degree
Hospitality ManagementESE Management
Entertainment Mgt.
Sport and Entertainment Mrk.
Sport & EntertainmentFacility Management
Students have option to transfer between pathways after
Semester 1
Hospitality & Tourism
Hospitality Marketing
Hospitality Finance & Revenue
Hospitality and HR
S4Bulle
Hospitality and Event
Event Mgt.
Hospitality and Entertainment
ASSOCIATE DEGREE Event, Sport &Entertainment Management
(2 years)
WHO? High school students looking for a fast track to first employment or wanting to continue their studies towards the BA with a focus on Sport, Event or Leisure management
REQUIREMENTS? 18 or above / High School / English
A GLANCE AT THE CURRICULUM…
Craft Based Learning in Event, Sport & Entertainment Sport & Entertainment Facility & Venue Management Principles of Sport & Entertainment Tourism Event Management Project Managing People in Sport & Entertainment Financial Management Marketing Basic & Advanced Accounting Principles English or Foreign Language Information Technology Communication…
Year
1Year 2
▼S3
INTERNSHIP
FOUNDATION YEAR
(S1 & S2)
▼S4
ESE ASSOCIATE DEGREE
Practical Development
Fashion Show
Gaming Night
Glion Champs organization and planning
Prize Giving Party
Film Premiere of the DVD version of the revamped Student Yearbook
WHO? High School graduates looking for a bachelor’s degree program focusing on Sport, Event and Entertainment management
REQUIREMENTS? 18 or above / High School / English
A GLANCE AT THE CURRICULUM… Management in the World of Sport and
Entertainment Sport, Entertainment and the Media
Financial Management Legislation and Contractual law Macro Micro Economics Marketing in the Sport & Entertainment Industry Venue Operations Management (all except Sport
Mktg) Conference & Event Management (Event) Casino & Gaming Management (entertainment) Essentials of Brand Management (Sport Marketing) Spa Management (S&E Facility Management)
▼
S5INTERNSHIP
S6
▼
S7
BACHELOR OF ARTS Event Management Entertainment Management Sport & Entert. Marketing Sport & Entert. Facility Mgt (3.5 years)
Year 3
Year
31
/2
ESE BACHELOR DEGREE
POST GRADUATE DIPLOMA/HIGHER DIPLOMA
Event, Sport & Entertainment(1 to 2 years)
WHO? Degree holders or those with significant work experience wishing to change career. Program is tailor-made according to educational / work background and objective
REQUIREMENTS? Bachelor Degree or significant work experience / English
S1Operation
S2Administration
S3Management
INTERNSHIP
Year 1
Year 2
A GLANCE AT THE CURRICULUM…
Craft Based Learning in Sport & Entertainment Sport & Entertainment Facility & Venue Management Principles of Sport & Entertainment Tourism Managing Events in Sport & Entertainment Event Management Project Managing People in Sport & Entertainment Basic & Advanced Accounting English or Foreign Language Information Technology Communication…
ESE POST GRADUATE PROGRAM
WHAT KIND OF POSITIONS?
SPORT & ENTERTAINMENT MARKETING
EXAMPLES
Athlete Management Event Management Marketing Agencies Product Development Product Marketing Product Distribution &
Retails Sport Governance Professional Sport –Event
Franchise Management Sport Media
EVENT MANAGEMENTEXAMPLES
Event Management Sport & Event Tour
Operating Sport & Event Tourism
Planning / Development Resort Management MICE (Meetings/Incentives/
Conferences/Exhibitions) Management
Event Hospitality Management
Venue Management Product Marketing Professional Sport / Event
Franchise Management
ENTERTAINMENT MANAGEMENT
EXAMPLES
Casino / Gambling Management
Film / TV Production Film / Music Studio
Management Cinema Management Resort Management Cruise Entertainment
Management Visitor Attraction Park
Management Event Management Venue Management Theatre Management Talent Management Entertainment Complex
Management
SPORT & ENTERTAINMENT FACILITY MANAGEMENTEXAMPLES
Sport facilities Management Sports schools (e.g. ski,
tennis…) Sport & Event Tour
Operating Health & Fitness Clubs Golf Clubs Sport Stadiums Sport Federations
Governance Public Sector Sport
Administration Resort Management Venue Management Event Management MICE (Meetings / Incentives /
Conferences / Exhibitions)
ALUMNI – A WORLDWIDE NETWORK
Wherever your career takes you around the world, you will be almost certain of finding yourself close to some fellow Alumni.
EXAMPLES
OF RECENT GRADUATES
Pamela Jonker Event Coordinator - CHOPARD WATCHES
Jacqueline Cheliah Development Manager - FIBA (International Basketball
Federation)
Alex Vujisic Athlete Manager - PEOPLEJOB
Lisa Tang Managing Director - ENTEOS (Sport Marketing Company)
MASTER OF EDUCATION
Rue du Lac 118 Phone: +41 (0)21 989 26 44 CH - 1815 Clarens Fax: +41 (0)00 989 26 45 Switzerland E-mail: [email protected]
