Going deeper, seeing further 12 14-16

“Going Deeper, Seeing Further...”- Many companies have started to use ethnography as a way to improve there company

Wednesday, December 14, 16

“Going Deeper, Seeing Further...”- Zooming out and taking a look at the bigger picture was one strategy of observing consumers.


“Going Deeper, Seeing Further...”- Observing extreme people and analogous cases gave a different perspective to companies.


“Going Deeper, Seeing Further...”- Involving consumers with the company was a open up the process to the consumers.


“Going Deeper, Seeing Further...”-Using ethnography will hopefully be beneficial for everyone.


Ethnographic research- TrancenDANCE observation










Ethnographic research- Two different girls taught the class


Ethnographic research- One of the teachers struggled to remember her own choreography


Ethnographic research- Some of the people could pick up the choreography faster than others


Ethnographic research findings- Choreographer could write down the steps so she does not forget it when she is teaching


“Interviewing Humans”-Be prepared, create an interview guide to stay on topic and get all the information you need


“Interviewing Humans”-An interview has three acts: the introduction and warm-up, the body of the interview, and the conclusion


“Interviewing Humans”-When conducting the interview make sure that the participant feels comfortable


“Interviewing Humans”-Let them talk most of the time. You are interviewing them so do not start talking about yourself.


“Interviewing Humans”-After the interview look for themes and be sure to use the language and terms of the person you interviewed to represent there answers better.


Interview Guide


Edited Interview- https://youtu.be/LFh9NcneDlo


https://youtu.be/LFh9NcneDlo

https://youtu.be/LFh9NcneDlo

Interview Findings- Both girls enjoy TrancenDANCE but feels that they need a bigger space to practice


Peer to Peer Documentation










Peer to Peer Documentation Findings- Needs more time to rehearse


Peer to Peer Documentation Findings- Could cost less money


Desk Research, Business Sites- “Keeping Mentally Busy Tied to Less Memory Loss”- One of the choreographer kept forgetting her choreography as she was teaching it - http://www.reuters.com/article/us-keeping-mentally-busy-idUSBRE96218320130703


http://www.reuters.com/article/us-keeping-mentally-busy-idUSBRE96218320130703

http://www.reuters.com/article/us-keeping-mentally-busy-idUSBRE96218320130703

Desk Research, Business Sites- “Make Colleges Pay Loans If Their Students Can’t”- Two girls quit trancenDANCE because there is a monthly fee of ten dollars which is to much for them now that they are in college- https://www.bloomberg.com/view/articles/2016-10-06/make-colleges-pay-loans-if-their-graduates-can-t


https://www.bloomberg.com/view/articles/2016-10-06/make-colleges-pay-loans-if-their-graduates-can-t




Desk Research, Business Sites- “For Millennials, Adulthood Now Defined by Financial Freedom” - College costs a lot of money and some students have extra money to spare to a club -http://www.reuters.com/article/us-column-money-adulthood-idUSKCN12A27L


Desk Research, Business Sites- “Is Anybody Helping Millennials Navigate Their Student Loans?”- College students are having issues with money as college is so expensive -http://www.bloomberg.com/news/articles/2016-10-13/the-people-there-to-help-with-student-loans-are-less-than-helpful


http://www.bloomberg.com/news/articles/2016-10-13/the-people-there-to-help-with-student-loans-are-less-than-helpful




Desk Research, Business Sites- “Saving for college? Why bank accounts aren't smart”- Many college students struggle with money - http://www.reuters.com/article/us-education-college-savings-idUSKCN11Y078


http://www.reuters.com/article/us-education-college-savings-idUSKCN11Y078

http://www.reuters.com/article/us-education-college-savings-idUSKCN11Y078

Executive SummaryUsing a Kickstarter-like philosophy, a centrally located shared space for college age adults functions as a fundraising raising resource.

Celebrities are encouraged to donate their time to help the club with fundraising.

Applications include a free or inexpensive place to hold meetings and fundraising events as well as providing jobs for college aged adults.


Infographic Elements-College clubs, space for meetings, fundraising, jobs for students, and fits all members.


Infographic Sketches






College Clubs

Space for meetings

Jobs for students

FundraisingFits all members

of club

Celebrities

Final Infographic


Imagined Product/Service In Situ VisualizationSelected Environment and User Image


Imagined Product/Service In Situ VisualizationSelected Device Image














Imagined Product/Service In Situ Visualization


Education

Going deeper, seeing further 12 14-16