Reach For MoreA Campaign Opportunity to

Diversify Funds and Raise Awareness

Our Goal for Family Reach Foundation

Develop a campaign for the Family Reach Foundation that will launch new positioning,

establish new partnerships, diversify funds and raise awareness.

Objectives and Strategies

● Reach out to the National PTA and establish a new partnership by January 2014

● Launch a new fundraising program in local elementary schools by January 2014

The overall purpose of PTA is to make every child’s potential a reality by engaging and empowering families and

communities to advocate for all children.

The National PTA

● Headquartered in Alexandria, Va.

● 25,000 PTA units across America, the U.S. Virgin Islands, and Puerto Rico

Family Reach Hospital Network Locations

* 17 FRF Hospital Partners

PTA Locations

* Over 25,000 PTA Units

● Large social media audience

Why?

● Established meaningful partnerships and alliances with numerous non-profits nationally

● Strong organizational values that will help create a beneficial relationship between the PTA and Family Reach

● Family Reach meets every criteria needed for partnership

Objectives

● Launch a new fundraising program in local elementary schools by 2014

Insights

Market

1.Center for Education Reform

● 67,148 Public Elementary Schools nationally 1

● Approximately 2,905 located in surrounding areas of partner hospitals

Insights

AudienceWhy choose families and kids?

Motivation for Donation 1.

-Personal Connection-Personal Recognition-Happiness-Support-Public Benefit

1.Unite for Sight

Insights

Go4theGoal Foundation 1

- West Valley Christian School in Litchfield Park, AZ

- $1,434 raised

The American Heart Association 2

- Jump Rope for Heart- Relevant issue of interest to target

audience

1 Go4theGoal2 Event 360

Meet Nicholas

4 Hour Dance

Marathon for Elementary

Schools

Rock for the Kids

This fundraiser is tailored to the Parsippany-Troy Hills School District in New Jersey, which includes 10 elementary schools.

Rock for the Kids

Students fundraise via online donation

page

-Drives traffic to website-Makes donation measurement easy

3,446 Elementa

ry Students

Parsippany-Troy Hills School District:

$25 Each

$86,150 Total Funds Raised

Rock for the Kids

Incentives for student participation

● Tshirts● Bracelets

Grand prize for Top Fundraising School in the district

Note: This fundraiser can be used without PTA partnership and is tailored to one school district for the purpose of this presentation.

Rock for the Kids

Family Reach School

Carnival

Rock for the Kids: Tool Kit

Informational Packet to be

administered to school officials.

Includes:● Family Reach Fact Sheet● Permission Slips for

students● Take Home Flyers for parent

volunteers● Instructions for

fundraising/donating online● Press Release for local

media outlets● Letter for local

sponsorships/tangible donations

● Information about what FRF will be supplying for event

Examples From Tool Kit

90 Day Kick Off Plan

Social Media

● Expansion of social media platforms

● Create a Family Reach Foundation blog

● Management● Social media press kit● Social media advertising

Measuring Results

● Web & social media analytics

● Social media monitoring

● Media coverage

● Donations

● Impact

BUDGET

Note: This fundraiser can be used without PTA partnership and is tailored to one school district for the purpose of this presentation.

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