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@amyburvall@IntentionBook
HOW TO
and
AN IDEA
#ATL14
The habit of mind which leads to a search for relationships between facts becomes of the highest importance in the production of ideas
James Webb Young, A Technique for Producing Ideas, 1939
1. GATHER RAW MATERIAL(collect your dots)
to dot connect
you must have the dots
Egon Schiele meets Thom Yorke
of Radiohead
CUR iosity ation
stuff your eyes with wonderRay Bradbury
kaleidoscope (endless combinations)
2. DIGEST puzzle + synthesize
like an octopus- tentacles of the mind
3. Incubate
4. AHA!
5. Getting Realseek critique!
submit to the cold grey dawn of the morning after
hold ideas lightly
(kill your darlings)
PONDERPLAY
POKE HOLES
Idea Generation
Refining + Expanding
Combinatorial Play
Albert Einstein
“blind dates”
your content + a junk food?
try
Japanese game for IdeationShiritori
https://shiritorigame.com/
think of a word that starts with the last letter
IDEAS
Edison’s word list
write 5 random words
write 1st word that comes to mind after each word
use 2nd word as springboard for next round (do 5 rounds)
Scamper Technique
Bob Eberle
SubstituteCombine
AdaptModify
Put to Another UseEliminateReverse
BRANDING IDEASGAINING TRACTION
David Ogilvy
big ideas usually comeas simple ideas
Metaphors have a way of holding the most truth in the least space
orson scott card
LEVERAGEMETAPHOR
Porous Pedestrian: METAPHOR HUNT
IMAGIPHOR
Find a metaphor for CHANGE
on your camera roll
OR exchange phones for more
serendipity
Think Pair Share
please transition back
Kennings
hyphenated compound metaphor
Anglo-Saxon and Norse literature
“northern-kiss”= cold wind
“whale-road” = the ocean
“sky-candle”= sun
analogies game
word bank of nounsseek connections (use like and as)
visualize
horse wind
@austinkleon
In other words…
1 phrase campaign
like “Think Different” or
“Got Milk?”
KENNING
Create a kenning for something you have with you now
OR
for something to do with tech
remember “information superhighway”?
please transition back
get visual
“Ocean Pollution”
power of a simple image
Theme: “Power of Books”
3 panel image summary
4 icon challenge
visual metaphorfor
“eating disorder”
minimalist posters of a concept
Mondrian-esqueMetaphor
Visualize a Series in a Theme
(Values)
metaphorical type
student logo contest: “What If?”
student symbol re-design
via Rhitt Growl
METAPHORICAL TYPE,MONDRIANIFY
OR3 IMAGE PANEL
use your project idea or a concept you teach
please transition back
T itle (catchy)
I mage (poignant)
Participation opportunity
S tories (anecdotes, emotion)
BLOG T.I.P.S.
Speaking Tips
Hero’s Journey format (audience is hero)
BEFORE… AFTER …BRIDGE
How will you FRAME
your idea?
TYPE COLOUR IMAGERY TAGLINE
HASHTAGS
RHYME and
ALLITERATION
PITCH and PICTURE VOLLEYACTIVITY
write a succinct 1 line description of your idea (+ your name!) *try rhyme or alliteration
crumple paper and throw like a snowball
draw a metaphorical icon / sketch of someone else’s idea
you don’t have to be Monet!
please transition back
LETTING GO and
GOING GLOBAL
TAG IT
“the soul of the internet”
Create (constant) Convo
the cloud is our campfire
Find Super Spreaders
(and thank them)
Transmedia Mindset
Spark the Social
PARTICIPATORY PLATFORMACTIVITY
choose a social media platform
think of an idea to engage a global audience with your idea
describe and assign a hashtag
please transition back
