© 2012 Apogee Results Page 1

Google+ and SEO

Presented by:

Josh Butler

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Agenda

1. What is Google+?2. How many people use Google+?3. How does Google+ compare to other social

platforms?4. How does Google+ affect rankings?5. What is the best way to Google+?6. So, what does it all mean?

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What is Google+?

“Google+ makes connecting on the web more like connecting in the real world.”

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What is Google+?

“…the folks at Facebook must be rolling their eyes.”

June 28, 2011

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What is Google+?

Launched to the public on September 20, 2011

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What is Google+?

“…Eric Schmidt said that he saw the network as an “identity service” that

would be incorporated into all of Google’s products.”

March 16, 2012

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What is Google+?

“Whenever I use Google+,I feel like I am doing

Google a favor, but it’s not clear what I get out of it.”

March 15, 2012

Matthew Ingramhttp://gigaom.com/author/mathewingram/

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What is Google+?

Circles

• Organize your connections

• Keep your sharing compartmentalized

Hangouts

• Video chatting with up to 9 people

• Desktop or Mobile

Games

• Browser based games

• Social sharing of high scores

Search

• Search based on your circles

• +1 influence your circle’s results

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What is Google+?

• Sharing:– Images from your mobile device–Unique text content–Videos from YouTube– Links–+1 content and comments–Hangouts

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How many people use Google+?

28,700,000

43,400,000

90,000,000100,000,000

Google+ Users

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How many people use Google+?

“Since mid-December, Google+ has been

growing by more than 600,000 users daily.”

Paul AllenFounder of Ancestry.com

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How many people use Google+?

• Paul Allen thinks Google+ will grow from the following factors:

Google+

Android 4

Chrome

Youtube

API and Developers

Paul AllenFounder of Ancestry.com

300 – 500 Million usersby end of 2012

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Android 4 is Google+ Optimized

“…as many as 220m mobile users will have registered for Google+

while activating a phone or upgrading a phone to Android 4.” [by end of 2012]

Paul AllenFounder of Ancestry.com

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Google+ YouTube

Start a Google+ Hangout

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Chrome Market Share

Weekends go to Chrome as of March 18th, 2012

Chrome: 32.7 %IE: 32.5%

When people returned to their offices on Monday,the IE share rose to 35 percent and Chrome’s share slipped to 30 percent.

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Chrome Google+ Extensions

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Chrome Google+ Extensions

Over 1,000 Google+ Related Extensions for Chrome

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How does Google+ compare?

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How does Google+ compare?

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How does Google+ compare?

Facebook Linkedin Twitter Google+ Pinterest

10000000110000000210000000310000000410000000510000000610000000710000000810000000

800000000

150000000125000000

10000000021000000

Active Users as of March 10, 2012

Anson Alex

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How does Google+ compare?

Google+ Facebook Twitter Linkedin Pinterest0%

10%20%30%40%50%60%70%80%90%

100%

71%

43% 41%50%

18%

29%

57% 59%50%

82%

User Gender as of March 10, 2012

FemaleMale

Anson Alex

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How does Google+ affect rankings?

• Google+ Accounts in SERP• +1’s• People and Pages• Google+ Posts• Sparks• Hangouts

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How does Google+ affect rankings?

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How does Google+ affect rankings?

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How does Google+ affect rankings?

Notice the personalized image results come from

links that were posted in accounts that I added to my Circle titled “SEO”.

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How does Google+ affect rankings?

Top 4 Personalized Results are

Google+ Posts

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What is the best way to Google+?

Posts:Unique content

+Links & Images

+Comments

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What is the best way to Google+?

Circles:Build Them & Get In Them

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What is the best way to Google+?

Share!ImagesLinks

VideosPosts

Comments

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What is the best way to Google+?

• Grow your Circles – search and comment on others posts• Posts – Images, Links, Opinions & Comments• SHARE! – Decide which Circles get which content, and don’t

forget to share +Public• Sparks – Save searches that update with the latest results

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So, what does it all mean?

• Google+ is growing rapidly• Google+ is mobile optimized• Google’s “Search Plus Your World” personalizes search results• Build your brand’s position in personalized results• You need a Google+ strategy to stay competitive in search

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Resources

• Wikipedia• Google+• GigaOm• Paul Allen• Anson Alex• TheStar.com• Blind Five Year Old• Search Engine Land• SEOMoz• Plusfriendfinder

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Any questions?+

Connect with me on Google+