Google Workshop at International Congress of Youth Enterpreneurship by Friedger Müffke

www.openintents.org [email protected] Google Workshop,26 February 2011

Google - Development of

Android applications

Friedger Müffke

@fmdroid#openintents

http://www.openintents.org/

Developing Android Apps@fmdroid

International Congress of Youth Entrepreneurship26 February 2011

Agenda

9:30 – 9:45 Introduction 9:45 – 10:30 Building an App10:30 – 11:15 Ecosystem / Business Modell11:15 – 11:30 Discussion



About me

Father of 3 children

Background: Maths, PhD Computer Science, Software engineer

2007 Android development, discussion group OpenIntents, Programming Competitions

2009 Founded OpenIntents UG, Android conference „Droidcon“



Android

What is it all about?



Android



Mobile cellular subscriptions

millions per 100

Global 5,282 76.2% Developed nations 1,436 116.1%

Developing nations 3,846 67.6% Africa 333 41.4% Europe 741 120.0%

Mobile Internet 500 7.5%Smartphones 300 4.5%Smartphones Europe 150 12.0%

October 2010 (all figures are estimates) via: mobiThinking



Fragmentation



Android

© android-hilfe.de

100+ smartphones



Android



Android



Android



Android



App Development

Creation

Distribution

Marketing

Maintenance



App Classification

for Users

Travel, Game, Utility, Health

for Business Model

Brand, Services, Entertainment, Tools



App Ideas

Brand

Jadenet, Your Enterprise

Services

Lecture Notes, Refactory Details

Entertainment

Game, Music, Video

Tools

Notes, Project Manager, Financial



App StoresGoogle Market et al.

● Google Market– 150.000 apps

– 25$ + 30% of revenue

● Alternative Markets– Operator/Hardware manufacturers

– Developer driven

– Social

– Market segment



Maintenance

● User feedback– Bug fixes

– New features

– Use analysis (Google Analytics)

● Customer care– „Does not install“, „Lost my phone“

– Comments

– Ratings



Marketing



Google's economic cycle

Support for spreading

the web

Awareness User Data

User & Traffic

Google Services

Experience

3rd Party Website – OrganicAdSense – AdWords

Finance FinanceFinance

supports

supports

supports

collects

generates

Source:m-chair.net – droidcon 2010



Mobile Strategy

Apple● Mobile Platform for selling

content, services, hardware

● Offering channels against everything is free culture of the internet

● Advertisement, magazines, TV

Google● „Mobile First“

● Having control over browser, maps, email

● Making the mobile web attractive to build new advertising possibilities

● Open Data

Source:m-chair.net – droidcon 2010



No monoliths ..

but interconnectedcomponents

All apps are equal!



Business ModelApp Developer

● Key Activities: Android Knowledge, Apps/Development, Community

● Key Resources: Community, SW Developers, Own Database

● Key Partners: Google, Operators, Manufacturers, Community

● Value Propositions: Functional mobile Apps, Developer Knowledge, Customer support, Apps Knowledge

● Customer Relationship: Automated, Personalized, Community of Developers

● Customer Segments: Android users, Android developers, Advertisers

● Revenue Stream: Advertisement (Website, In-app), Sell apps, Own Event

● Cost Structure: Events, SW Developers



Business ModelApp Agency

● Key Partners● Key Activities● Key Resources● Value Propositions● Customer Relationship● Customer Segments● Revenue Stream● Cost Structure



More info

Web site:

www.openintents.orgDeveloper group: http://groups.google.com/group/openintents

Code repository: http://openintents.googlecode.com

http://www.openintents.org/

http://groups.google.com/group/openintents

http://openintents.googlecode.com/

Education

Google Workshop at International Congress of Youth Enterpreneurship by Friedger Müffke