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1 Campus Drive, Allendale, MI 49401
Grand Valley Emergency Services Public Relations CampaignShelby Lazorka
2015
Fall
Table of Contents
Introduction 3Secondary Research 6Primary Research 8
Focus Group 9Survey 10Results 11Results Analysis 15
Strategies & Tactics 17Timeline 21Budget 23Evaluation 25Appendices 28Digital 1 Pager 49
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Introduction
Grand Valley State University’s Emergency Services team has been
having an identity problem as well as a problem with student and officer
relationships. The whole department, Grand Valley Police Department
included, wants to better promote their services to students on the Allendale
campus.
According to their official website, the mission of Grand Valley
Emergency Services is “To provide a safe and secure environment in which
to work, live, and learn” (2015). All students should feel comfortable
approaching an officer on campus when they have a problem or need
assistance. One of the only times that students are willing to interact with
police as of the moment is when officers are passing out free goodies. For
example, during finals week, officers hand out doughnuts to stressed-out
college students studying in the Mary Idema Pew Library.
Weaknesses of Emergency Services include their promotion of
services, reputation with students, and social media use. At this moment, the
only promotional tools that officers use are word-of-mouth and small white
flyers posted in the corners of white boards in classrooms around campus.
These tools do not thoroughly promote their valuable services and thus,
students are unaware of them. In addition, the Emergency Services has a
lack of knowledge of precisely who their audience is. Without a clear target
audience, the organization cannot expect success in their promotion.
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Even though Grand Valley Emergency Services may be having a
difficult time at the moment, the department’s strength lies in many valuable
services offered to students. These services include the RAVE Guardian app
for smartphones, Safewalk, timely emergency warnings and alerts, defense
classes, and seminar and emergency preparedness programs. This campaign
looks to better promote these services so more students are interested in
them.
The overall goal of this campaign is to effectively promote awareness
of Grand Valley Emergency Services department, its programs, and its safety
efforts to students. To measure the campaign goal, online surveys will be
given to all students to better understand what services are already well
known to students and what needs to be focused on more. These surveys
will also help show willingness of student-police interaction and help us to
better understand our starting point of communication and relations.
There are three objectives to this campaign to help reach our goal. One
objective involves increasing the amount of communication between
students and Emergency Services at Grand Valley State University by 30%
by the start of winter semester 2017 to promote safe student-police
interaction. Another focuses on increasing the amount of GVPD Twitter
followers by 500 followers in 3 months starting the first day of winter
semester 2016. Lastly, we want to increase the amount of GV student users
on the Guardian app by 10% before the end of fall semester 2016.
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This campaign will not only help Grand Valley Emergency Services with
improved campus safety, but students as well. Students engaged with
officers on campus will create a safer, more secure learning environment.
With my help, the Grand Valley Emergency Services department will soon be
able to accomplish their goals and better campus safety practices,
promotions, and student relations.
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Secondary ResearchMethodology
Research was conducted through the use of Internet searches of other
college campus police and emergency services departments. Key words used
in searches include: emergency services, campus security, campus police,
and emergency management.
Audience Analysis
Grand Valley Emergency Services (GVES) is a branch of the Grand
Valley Police Department that focuses on preparation before and during
times of emergencies on campus. However, students are unaware of who
Emergency Services is, what they do, and the free programs and services
they provide. In addition, there is a lack of communication between officers
and students.
Target Audience
The target audience for this campaign is Grand Valley State University
undergraduate and graduate students who frequent the Allendale campus.
Basic Information
Grand Valley Emergency Management needs to become more involved
with GVSU students on campus with a positive demeanor. Other universities
have really been influenced by their student body’s involvement in social
media use. For example, Ohio State University’s Twitter account,
@OSUPolice, has 8,788 followers to date (“OSU Police”, 2015). This account
sends out tweets frequently to inform students of any traffic problems,
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security threats, and information for events on campus. As of October 21,
2015, the Grand Valley campus police department Twitter account,
@GVSUPolice, only has 1,525 followers.
To better communication with students during emergencies on
campus, researchers performed a study at Virginia Tech after the deadly
shooting in 2007 to see what could be done better. They found that text
messaging was beneficial in that it can reach users wherever they are and
upwards of 95 per cent of students typically own the devices (Schildkraut et
al., 2015). However, a drawback to this discovery was that the text
messages are voluntary so not every student is required to receive the
notification. Grand Valley Emergency Services already has a notification
system in place but not all students are aware of this system.
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Primary ResearchThis research investigated how the objectives set for Grand Valley
Emergency Services can be successfully accomplished. A focus group of 12
and a survey of 100 Grand Valley State University students were conducted
to gain information on the thoughts, attitudes, beliefs, and opinions on Grand
Valley Emergency Services (GVES).
Purpose
The purpose of this research is to collect data to help in the
development of strategies and tactics that will:
1. Increase the amount of communication between students and
Emergency Services at Grand Valley State University by 30% by the
start of winter semester 2017 to promote safe student-police
interaction.
2. Increase the amount of GVPD Twitter followers by 500 followers in 3
months starting the first day of winter semester 2016.
3. Increase the amount of GV student users on the Guardian app by 10%
before the end of fall semester 2016.
Impact
Research will impact the way Grand Valley Emergency Services plans
to improve their reputation and their services to better accommodate their
target market, the students of Grand Valley State University.
Focus Group
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Participants. On Monday, November 9, 2015, a focus group of 12 female
students was conducted in a private room on the second floor of the Mary
Idema Pew Library on Grand Valley’s Allendale campus. For 45 minutes,
participants were asked questions about Grand Valley Emergency Services.
The ages of participants ranged from 18-21. Two participants made known
that they lived in the dorms on the Allendale campus while the other 10
contributors lived off campus. All participants volunteered their services in
exchange for the incentive offered: a free pizza dinner. Participants could
withdraw from the focus group at any point without penalty or prejudice (See
Appendix B for Moderator’s Guide).
Procedure. A moderator’s guide was created in order to gather information
that specifically applied to the target market of Grand Valley State University
students on the topic of Grand Valley Emergency Services. The questions
focused on certain points of interest including the awareness of GVES, the
need for police services on campus, campus safety, smart phone
applications, GVPD Twitter account and website, Safewalk program, and
potential ideas for other possible GVES events and services.
The focus group was audio recorded and researchers took in-depth
notes on participants’ answers and body language. A compliance form was
passed around to ensure that all participants were Grand Valley State
University students, every participant understood their participation was
voluntary, and that all responses would be recorded anonymously.
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Survey
Participants. Data was collected online from 100 Grand Valley State
University students (N = 100; 87 females and 13 males) from December 6,
2015 until December 8, 2015. Sixty survey takers indicated they were within
the age range of 18-20, 37 were ages 21-24, and three were age 25 or up.
Ten respondents identified themselves as freshmen, 22 as sophomores, 38
as juniors, 28 as seniors, and 2 as super seniors (5 or more years).
Procedure. The online survey consisted of 10 questions created with
SurveyMonkey (See Appendix C for Survey Questions). Researchers emailed
the link to the online survey to GVSU students in CAP 105-04, CAP 115-01,
CAP 220-04, COM 209-02, and MKT 350-13 classes. The link was also posted
on Grand Valley State University Class of 2016, Grand Valley State University
Class of 2017, and Grand Valley State University (GVSU) Housing, Sublets, &
Roommates Facebook pages.
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Results
Focus Group. Qualitative data was collected from the 12 students through
various questions based on attitudes, beliefs, feelings and opinions of Grand
Valley Emergency Services, social media, the GVES website, safety
applications, events involving the police, campus safety, and Grand Valley
Police Department’s involvement on campus (See Appendix D for Focus
Group Results).
When asked who Grand Valley Emergency Services is, all members of
the discussion responded with the words GVPD or police. Four participants
said they had no strong opinion with GVPD but has not had any bad
experiences with them. Six group members thought the department was
okay but has heard bad stories from friends.
All 12 of the respondents agreed that campus police was always
around campus making them feel safe. Five participants agreed that they
felt trusting of other students when on the Allendale campus. Seven
contributors felt that the only time they feel unsafe is when GVES sends out
emergency reports to their Grand Valley email accounts. All 12 participants
agreed that if they were in the position to ask for help, they would feel
comfortable enough to do so.
Five participants said they had heard of the Guardian safety
application offered by GVES while 8 said they had never heard of them. Of
the 5 that had, 4 had an officer come speak about it to their class but none
of them ever downloaded it. The other 1 participant heard about it from their
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mother, downloaded it for a short time, and then deleted it. The whole group
agreed that the application was not necessary to have on the Allendale
campus. Half of the group agreed they might download it if they lived on the
downtown Grand Rapids campus.
Seven of the twelve group members were unaware of the Safewalk
program. None of the participants had ever used the Safewalk service. Ten
agreed that they would call their own friends to walk or drive them home.
One member said they would if they were a freshman walking home alone at
night.
None of the participants were aware of the Grand Valley Police Twitter
account but 8 were familiar with the GVPD website. Only 1 of the 8 group
members that had seen the website found it difficult to maneuver. All
participants agreed that they would only follow the social media accounts if
the information posted was more entertaining, more relatable to college
students, and had to do with daily issues or situations happening on campus.
When asked about affective ways to promote GVES services, 2
participants agreed that officers should talk about themselves at Transitions
during the beginning of the school year. Four group members said Resident
Assistants in the dorms should inform the incoming freshmen about GVES
services. Nine participants said they stop and look at flyers posted around
campus while the other 3 never look at flyers.
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Survey. The online survey was conducted and analyzed through
SurveyMonkey (See Appendix E for Survey Results). Of the 100 respondents,
10% identified themselves as freshmen, 22% sophomores, 38% juniors, 28%
seniors, and 2% super seniors (5 or more years).
Figure A
The graph above shows the number of respondents who have
participated in or used any of GVES’ programs. From the participants who
said “Yes”, 2% have used Safewalk, 2% have downloaded the Guardian
safety app, 4% received doughnuts during finals week, and 6% were
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involved in “Shots With Cops”. A staggering 84% of respondents have never
used GVES programs.
Figure B
In the graph above, 75% of responses were from students willing to
download the Guardian app and applications similar to it if provided by
Grand Valley. However, 61% of students who took the survey did not know
that the app existed.
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Results Analysis
The results collected from the focus group and online survey suggest a
great deal of information about the target audience of this campaign and
how Grand Valley Emergency Services can reach the objectives.
Results conclude that half of Grand Valley State University students
have heard the GVES name but are slightly confused or unaware of what the
organization does for campus safety. Students assume that GVES and the
Grand Valley Police Department are the same organization when in fact,
GVES is a faction within GVPD. A majority of students are unaware of what
services Grand Valley Emergency Services provides. The general population
has never heard of Safewalk, the Guardian app, “Shots With Cops”, or
doughnut distribution during finals week.
When talking about the Guardian app specifically, over half of the
students were willing to download the application to their mobile devices.
With further promotion, the app could be a major success on campus. The
problem lies in the fact that there is not enough information promoted to
students on what the app is, how to download it, or how to use it correctly.
The same goes for the Grand Valley Police Twitter account. A majority
of students do not follow the account because they are uninterested in the
tweets being posted. With a change in the direction of the way the account is
run, more students will follow the account and increase communication
between the department and study body.
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Limitations of both studies included a genuinely small sample size. The
focus group was all females because researchers could not find any available
males at the time of the research. Even if Grand Valley State University
consists of predominantly females, research would have been more accurate
with more male perspectives included. Another restriction on the data was
the limited number of free survey questions allowed for use by
SurveyMonkey.
For future research on this topic, the same approaches can be used but
with a larger sample and budget. The studies should also strive to include
more of the male perspective in the research on the target audience.
Conclusions made from the primary research conducted can be used for
many other Grand Valley services since all opinions were of GVSU students.
Demographic information on GVSU students can be gained from the results
of the research and assist in future studies on campus safety, social media,
and police interaction with students.
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Strategies & TacticsObjective 1
Increase the amount of communication between students and
Emergency Services at Grand Valley State University by 30% by the
start of winter semester 2017 to promote safe student-police
interaction.
Strategy A: Grand Valley Emergency Services officers join in on student
events on campus.
Tactic A : Officers set up a booth at Campus Life Night in September 2016
with all other clubs and organizations on campus to promote themselves as a
part of the Grand Valley community and not a separate entity.
Strategy B: GVES hosts/sponsors an event in the gym involving the student
body while raising awareness for serious topics involving students on
campus.
Tactic B: GVES pairs up with Grand Valley’s “It’s On Us” group to host a 3-
hour event in the Field House Arena called “Laker Strong”, dedicated to the
awareness and prevention of sexual assault on campus. This event will have
a live DJ, contests, and prizes including t-shirts, hats, drawstring bags, and
travel coffee mugs (See Appendix F for Laker Strong Prizes). At the end of
the event, one student will win a $500 to the GVSU Laker Store.
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Strategy C: GVES increases the amount of times they visit campus with
treats for students.
Tactic C: GVPD officers offer candy to students randomly once a month
during lunchtime while on GVSU Allendale campus starting winter semester
2016 and ending before winter semester 2017.
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Objective 2
Increase the amount of GVPD Twitter followers by 500 followers in 3
months starting the first day of winter semester 2016.
Strategy A: GVES student workers distribute the GVPD Twitter username on
campus.
Tactic A: GVES student workers will create and distribute 300 flyers on
campus with the GVPD Twitter username and phrases such as “Follow us on
Twitter!” in bold print during the first three months of the winter 2016
semester (See Appendix G for F Twitter Flyer).
Strategy B: GVES Twitter account posts more frequently.
Tactic B: GVPD Twitter actively posts a minimum of 20 tweets a week about
campus concerns, upcoming events that may cause traffic, and directly
addressing at student concerns on the Internet starting as soon as possible.
Strategy C: Relocate the link to the GVPD Twitter account on the GVPD
website.
Tactic C: Place a link to the GVPD Twitter account at the very top of the
GVPD website so that all website visitors will see it. The Twitter feed in the
middle of the webpage can stay in the same place as it is currently (See
Appendix H for Twitter Link).
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Objective 3
Increase the amount of GV student users on the Guardian app by 10%
before the end of fall semester 2016.
Strategy A: GVPD student workers will set up tables in Kirkhof Center,
Kleiner Commons, and the Connection during peaks hours to offer a
promotion to GVSU students who download the app.
Tactic A: Pass out free pizza to students who download the guardian app in
the presence of these GVPD worker-run tables.
Strategy B: Spread the word about the Guardian app at Transitions.
Tactic B: Student life leaders and other transitions leaders give a 20
minutes presentation on the Guardian app to incoming freshmen on the last
day of the event.
Strategy C: Involve GVSU Resident Assistants (RAs) in the promotion of the
Guardian app.
Tactic C: RAs will give short, casual presentations on the app while in the
dorms to influence freshmen to download the app during the first couple
weeks of school in August. Freshman would be more impressionable than
other student because they are brand new to the university.
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TimelineThe overall timeline for all three objectives takes place over the course of a little over a year, starting December 2015 and ending January 2017 (See Appendix I for Gantt Chart Timeline).
Objective 1: December 2015 – January 2017Strategy A
Planned: August 2016Executed: September 2016Evaluated: October 2016
Strategy B Planned: August – October 2016Executed: November 2016Evaluated: December 2016 – January 2017
Strategy C Planned: December 2015Executed: January – December 2016Evaluated: January 2017
Objective 2: December 2015 – April 2016 Strategy A
Planned: December 2015Executed: January – March 2016Evaluated: April 2016
Strategy B Planned: December 2015Executed: January – March 2016Evaluated: April 2016
Strategy CPlanned: December 2015Executed: January – March 2016Evaluated: April 2016
Objective 3: December 2015 – October 2016Strategy A
Planned: December 2015Executed: January – April 2016Evaluated: May 2016
Strategy B
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Planned: June – July 2016Executed: August 2016Evaluated: September - October 2016
Strategy CPlanned: August 2016Executed: September 2016Evaluated: October 2016
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Budget(See Appendix J for Budget Table)
Objective 1Tactic A: August – October 2016
Booth at Campus Life Night for 3 hours = $0.00Staff Time – 2 Officers $10/hour for 3 hours/month = $60.00
Tactic B: August 2016 – January 2017GVSU Gym/Facility Reservation for 3 hours = $0.00Hire DJ = $75.00Games = $100.00Prizes = $1,000.00Laker Store Gift Card = $500Staff Time – 20 Workers for 5 hours/month = $1,000.00
Tactic C: December 2015 – January 2017Candy for 12 months = $960.00Staff Time – 2 Workers per 4 hours/month for 12 months = $816.00
Total Cost Objective 1: $4,655.00
Objective 2Tactic A: December 2015 – April 2016
300 flyers/month at $0.20/page for 3 months = $180.00Staff Time – 2 Workers for 4 hours/month for 3 months = $240.00
Tactic B: December 2015 – April 2016Twitter account = $0.00Staff Time – 1 Worker at $10/hour for 75 hours/month for 3 months = $3,000.00
Tactic C: December 2015 – April 2016Website Link = $0.00Staff Time – 1 Worker at $10/hour for 20 hours/month for 3 months = $600.00
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Total Cost Objective 2: $3,270.00
Objective 3 Tactic A: December 2015 – May 2016
Table Rental on campus for one hour/4 months = $0.00Pizza once a week for 4 months = $1,600.00Staff Time – 2 Workers each at $10/hour for 32 hours/month for 4 months = $640.00
Tactic B: June – October 2016Staff Time – 4 Workers/Transition Leaders each at $10/hour for 3 hours/month for 5 months = $150.00
Tactic C: August – October 2016Staff Time – 1 Officer for 3 hours of training RAs = $25.50
Total Cost Objective 3: $2,415.50
Total Cost of All 3 Objectives: $8,139.50
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EvaluationObjective 1
Increase the amount of communication between students and
Emergency Services at Grand Valley State University by 30% by the
start of winter semester 2017 to promote safe student-police
interaction.
The effectiveness of this objective can be measured by calculating the
number of student-reported incidents on campus. Results can be compared
to incidents reported in the previous years to evaluate whether the 30%
increase was met.
Objective 2
Increase the amount of GVPD Twitter followers by 500 new followers in
3 months starting the first day of winter semester 2016.
This objective can be measured by using Twitter’s free analytic tools on
Twitter.com. The website will inform you of how many followers the account
gained or lost in the time period you are observing. To be successful, the
account would need to have gained and maintained at least 500 new
followers in 3 months. If the account has at least 250 new followers by the
middle of February 2016, it could be said that progress has been made.
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Other measures such as retweets, mentions, impressions, and profile visits
can be used to analyze the success of this objective.
Objective 3
Increase the amount of GV student users on the Guardian app by 10%
before the end of fall semester 2016.
Evaluation of this objective can be performed through the reports of new app
users during the months of January to December of 2016. Success in this
objective would mean that starting in January of 2016, the number of new
users of the app must reach 10% more than the previous year. New users
must have the app downloaded on their smart-phone or other electronic
device until the end of December 2016. By June 2016, there should be a 5%
increase in new Guardian app users to any show progress.
Next Steps for Evaluation
After assessing all three objectives, strategies, and tactics, the next steps
would be to continue the campaigns or make changes depending on the
feedback received halfway through the objective timelines. If one strategy is
working more successfully than others, use aspects of that strategy within
the other less successful strategies. If possible, get student feedback through
the use of other focus groups and surveys. All expenses can be adjusted as
you may see fit for Grand Valley Emergency Services’ budget.
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Appendix AReferences
Grand Valley Police Department. (2015). Retrieved October 7, 2015, from
http://www.gvsu.edu/gvpd/mission-10.htm
“OSU Police” (June 2009). Retrieved from https://twitter.com/OSUPOLICE
Schildkraut, J., McKenna, J., Elsass, H. (April 27, 2015). Understanding crisis
communications: Examining students’ perceptions about campus
notification systems. Security journal.
Doi: 10.1057/sj.2015.9
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Appendix BModerator’s Guide
1. Introductory Materiala. Welcome to our focus group. My name is Shelby and I am your
moderator for today. b. Thank you for taking time out of your evening to attend this group
and share your opinions on the topic.c. The objective of this focus is to figure out your opinions and gain
insight on your thoughts about Grand Valley’s Emergency Service Department.
d. I am a student at Grand Valley and I am conducting this focus group for my CAP 220 class. Abbie will be here to take notes and ask any additional questions. Rachel and Tori will be here to take additional notes and observe body language.
e. It is important to keep in mind that your participation is voluntary and you may withdraw at any time without penalty, if you feel the need to do so.
f. At this time we will pass around a compliance form for you all to fill out. Please read through it thoroughly and sign below if you are in agreement.
2. Ground Rulesa. This session will last about 45 minutes.b. This session will be recorded, but the information will only be used
in a report for class.c. Please answer each question honestly. There are no right answers.d. Everyone needs to talk but each person doesn’t have to answer
each question.e. Please do not speak at the same time. f. Talk in a clear voice and avoid side conversations. It is distracting to
the group and I don’t want to miss any of your comments.
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g. Exchange points of view with each other - you do not need to address all the answers to me.
h. All information is completely confidential and will be used to write a report.
i. Does anyone have any questions before we begin?j. Please turn off all devices including cell phones, iPads, laptops, etc.
3. Backgrounda. We are going to go around and introduce ourselves to each other.b. Please state your name, age, class standing, and location of living.
(Allendale campus, Downtown campus, on-campus, off-campus)c. If you could be any animal, what would you be and why?
4. Previous Experiencea. Do you know what the Emergency Service Department is?
i. If you do, how did you find out?b. How do you feel about the GV Emergency Services Department?
i. Why do you feel that way about them?ii. Did something specific happen to you to have that
positive/negative stigma towards them?c. Have you ever needed to contact GVPD or use their services?
i. Was your experience with them positive or negative? Why?ii. Were they attentive and resourceful to you when you
contacted themd. Do you feel safe on Grand Valley’s campus?
i. What are some reasons you feel safe?ii. What are some reasons you feel unsafe?
e. Do you feel comfortable asking GVPD for help if needed?f. On a scale of 1-10, how comfortable do you feel engaging with
GVPD in a friendly conversation?i. What actions would make you feel more comfortable?
g. Have you heard of their safety applications for mobile devices?i. How did you hear about them?
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ii. Do you use them often if you have them?h. (Explain the applications)
i. Would you take the time to download these apps and use them around campus now that you know what they are?
ii. Do you think that these apps would be beneficial for students?iii. Do you think many students would download these apps?iv. What do you think would be an effective way to promote
awareness for these applications?i. Do you ever pay attention to flyers on boards in the library, Kirkhof,
and other halls/buildings?j. Are you aware of GVPD’s Safewalk program?
i. Have you ever used it?ii. Now that you are aware of what it is, would you use it?
k. How many of you follow the GVPD Twitter account?i. Do you find it to be effective, interactive, and informative with
students?ii. In what ways do you think they could make their Twitter more
appealing to students?l. Have you ever visited the GVPD website?
i. Do you find that the GVPD website is complicated to navigate through?
ii. If they had their applications and social media accounts posted on their website homepage, would you download/follow them?
m. Have you participated in any fun activities promoted by the Grand Valley Police Department (GVPD) or Emergency Services (donuts during finals week, shots with cops, etc.)?
i. Do you feel that these activities were productive and helpful?n. Do you think it would be beneficial for the Emergency Services and
GVPD to team up with student organizations to host more events promoting their department?
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i. Do you think that would bring in more students and create better brand awareness when it comes to promoting their programs and services?
ii. If student organizations were to participate, would you go?o. If GVPD were to host more events appealing to students, what
would be some incentives to convince you to attend?i. Would you actually go to the events if they were more
appealing to students?5. Close
a. We have almost come to the end of our focus group session. Is there anything else you would like to add to this discussion?
b. Do the observers need clarification on any points?c. Thank you all so much for your participation. We really appreciate
your help in our research.
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Appendix CSurvey Questions
1. Are you familiar with Grand Valley Emergency Services? Yes No
2. What is your overall perception of the Emergency Services Department and Grand Valley’s Police Department?
I really like them I like them I have no preference I dislike them I strongly dislike them
3. Have you participated/used any of the Emergency Services’ programs? Yes No
4. If you answered, “Yes” to the previous question, which Emergency Services programs have you used/participated in? (Check all that apply)
Safewalk RAVE Guardian safety app Doughnuts during finals week “Shots With Cops” Answered “No” to the previous question Other (Please Specify)
5. Have you heard of the RAVE Guardian app and other safety apps that Emergency Services offer?
Yes No
6. Would you download a safety application, like RAVE Guardian, if provided by Grand Valley on your mobile device?
Yes
No7. Do you follow Grand Valley Police Department’s Twitter account?
Yes No
8. What gender do you most identify with? Female Male Other Prefer not to answer
9. How old are you? 18-20 21-24 25 & up Prefer not answer
10. What year are you? Freshman Sophomore Junior Senior Super Senior (5 or more years)
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Appendix DFocus Group Results
A. Age, Class, Living1. 18, Freshman, On-campus2. 20, Sophomore, Off-campus3. 18, Freshman, On-campus4. 20, Junior, Off-campus5. 20, Junior, Off-campus6. 19, Sophomore, Off-campus7. 19, Sophomore, Off-campus8. 20, Junior, Off-campus9. 21, Junior, Off-campus10. 21, Senior, Off-campus11. 20, Junior, Off-campus12. 20, Junior, Off-campus
B. Emergency Services1. Police2. GVPD
C. Feelings towards GVES/GVPD1. Think good but have heard bad things2. No strong opinion but not bad experience3. Always around which makes feel safe4. See a lot but no personal experience
D. Specific personal event with GVPD1. Parking ticket
i. Negative feelings 2. Recovered a stolen phone
i. Positive feelings3. Car died
i. Negative experience
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1. Not much helpE. Ever need to use their services?
1. Freshman year had to call themi. Didn’t follow up very well
2. Bike stoleni. Tried to help as much as they could
3. Roommate fell off the bedi. Call policedii. Very helpful
F. Were officers attentive1. Showed up quickly2. Had officer sit down and fill out report
i. Officer called back twice to follow up and sent follow up emails
G. Do you feel safe on campus?1. All 12 said yes
H. Why do you feel safe?1. Cops always around 2. Not very many reported incidents
i. Feel everyone is really trusting of one another3. “Allendale bubble”
i. Everyone around is a student so no one harmful for the most part
I. Do you ever feel unsafe?1. When they send out emergency reports2. Friend was chased across campus in Laker Village, called police,
chaser was already gone so they couldn’t find himJ. On a scale of 1-10, how comfortable do you feel engaging with GVPD?
1. Seven said 82. Three said 93. Two said 10
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K. Are you comfortable with asking GVPD/GVES for help?1. All 12 said Yes
L. Have you heard of GVES safety apps?1. 5 - Yes2. 8 – No
M. If you said yes, how?1. Representatives came to class to talk about it2. Her mom told her about it
N. Do you use the app?1. 2 downloaded then deleted2. 10 never downloaded
O. Reason to download the app?1. If I felt scared, but doesn’t so no need, maybe if live downtown2. Don’t see the point on Allendale campus3. Would use as a freshman from library to freshmen dorms
P. Are the apps beneficial for students?1. More towards younger2. Maybe downtown3. Freshman girls
Q. Affective way to promote?1. 2 said talk about at transitions 2. Make RAs talk about it3. Advertise on FB4. Flyers around campus
R. Do you pay attention to flyers?1. 3 No2. 9 Sometimes
S. Are you aware of Safewalk?1. 5 Aware2. 7 Unaware
T. Does anyone use Safewalk?
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1. All 12 NoU. Would you ever use it?
1. Maybe in an extreme circumstances2. Would probably call own friend3. Maybe as a freshman walking alone at night
V. Do you follow GVPD Twitter?1. 0 out of 12 follow
W. What are your ideas to make more the Twitter more appealing?1. Make things more entertaining2. Funny tweets about serious things3. More relatable4. Live tweeting emergency situations
X. Have you ever visited GVPD/GVES website?1. 8 have2. 4 have not
Y. Was it complicated to find things?1. 1 out of 8 Yes
Z. If the website was linked to the social media accounts:1. 3 would follow2. 9 would maybe click and check out, but not follow
AA. Have you participated in GVPD events?1. Donuts during finals 2. Freshman year did the Segway rides with them
BB. Did you find these activities productive?1. 7 Yes
i. Liked the donuts2. 5 No
CC. Do you think teaming up with student organizations would help GVES?1. 12 Yes beneficial
i. Make students more awareii. More comfortable talking to them
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iii. Maybe make a booth at Campus Life Nightiv. GVPD sponsored events would be good v. More events where it’s related to the safety of students
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Appendix ESurvey Results
1. Are you familiar with Grand Valley Emergency Services?a. 50% - Yesb. 50% - No
2. What is your overall perception of the Emergency Services Department and Grand Valley’s Police Department?
a. 11% - I really like themb. 25% - I like themc. 58% - I have no preferenced. 5% - I dislike theme. 1% - I strongly dislike them
3. Have you participated/used any of the Emergency Services’ programs?a. 14% - Yesb. 86% - No
4. If you answered, “Yes” to the previous question, which Emergency Services programs have you used/participated in? (Check all that apply)
a. 2% - Safewalkb. 2% - RAVE Guardian safety appc. 4% - Doughnuts during finals weekd. 6% - “Shots With Cops”e. 84% - Answered “No” to the previous questionf. 2% - Other (Please Specify)
i. FTPii. I haven’t
5. Have you heard of the RAVE Guardian app and other safety apps that Emergency Services offer?
a. 39% - Yesb. 61% - No
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6. Would you download a safety application, like RAVE Guardian, provided by Grand Valley on your mobile device?
a. 75% - Yesb. 25% - No
7. Do you follow Grand Valley Police Department’s Twitter account?a. 23% - Yesb. 77% - No
8. What gender do you most identify with?a. 87% - Femaleb. 13% - Malec. 0% - Otherd. 0% - Prefer not to answer
9. How old are you?a. 60% - 18-20b. 37% - 21-24c. 3% - 25 & upd. 0% - Prefer not answer
10. What year are you?a. 10% - Freshmenb. 22% - Sophomoresc. 38% - Juniorsd. 28% - Seniorse. 2% - Super Seniors (5 or more years)
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Appendix FLaker Strong Prizes
T-Shirt Hat
Drawstring Bag Travel Coffee Mug
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Appendix GTwitter Flyer
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Appendix HTwitter Link
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Appendix IGantt Chart
Following 1 Page
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Appendix JBudget Table
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Appendix KPress Release
FOR IMMEDIATE RELEASEContact: Shelby [email protected]
Grand Rapids, MI – On Saturday, November 5, 2016, Grand Valley State University’s Emergency Services and It’s On Us organization are teaming up to host “Laker Strong”, an event bringing awareness to the issue of sexual assault on Grand Valley’s Allendale campus. The event will take place from noon to 3 p.m. in the Fieldhouse Arena.
Campus police and It’s On Us student organization leaders are planning to bring attention to campus safety through the use of live music, contests, and prizes for all students in attendance. For three hours, students will be able to socialize with officers, participate in numerous games and prize drawings, and dance to the music of a DJ. Prizes for the event include specialty t-shirts, drawstring backpacks, hats, and travel coffee mugs.
At the end of the event, Sargent William O'Donnell, accompanied by two other officers, will give a formal speech on student participation in becoming active bystanders on campus when campus safety is affected. The Guardian safety app will be discussed and students will be encouraged to download it for a chance to win a $500 Laker Store gift card. During the speech, officers will ask for audience participation with a demonstration on self-defense techniques.
For more information Grand Valley Emergency Services, visit their website at https://www.gvsu.edu/emergency/.
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Digital 1 Pager Shelby Lazorka
December 14, 2015
https://www.dropbox.com/s/gzsvgzet2zr2epu/GVES%20Campaign.pdf?dl=0
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