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Prepared and Presented by Group 02
SPFINACC B10December 2, 2008
The Hidden Power of Your Brand
ESCALO • ESPIRITU • GOMEZ • LABRADOR • LEE
MARKETING MANAGEMENT
Brand Equity & Brand Valuation
AUGUST 6, 2010
GROUP 4
Prepared and Presented by Group 02
SPFINACC B10December 2, 2008
What is a “brand?”
Brand Equity vs Brand Valuation
How can you make your brand work for you?
The Hidden Power of Your BrandBrand Equity & Brand Valuation
Do you recognize any of these brands?
What is a “BRAND?”
SYMBOLSSYMBOLS
EXPERIENCESEXPERIENCES
ASSOCIATIONS
ASSOCIATIONS
Brand EQUITY vs Brand VALUE
Intangible Asset Tangible Asset
How Can You Make Your Brand Work For You?
VALUEVALUE
PROFITABILITY
GROWTH
RISK
PROFITABILITY
GROWTH
RISK
FINANCIAL SIGNIFICANCE
FINANCIAL SIGNIFICANCE
CONSUMERS
SUPPLIERS
STAFF
INVESTORS
CONSUMERS
SUPPLIERS
STAFF
INVESTORS
Prepared and Presented by Group 02
SPFINACC B10December 2, 2008
The Hidden Power of Your Brand
ESCALO • ESPIRITU • GOMEZ • LABRADOR • LEE
MARKETING MANAGEMENT
Brand Equity & Brand Valuation
AUGUST 6, 2010
GROUP 4
