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My presentation from Search Fest SEMPDX 2013 talking about content promotion and growing your brand via Pinterest.
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Growing Your Brand WithMatt Siltala, President
[email protected]@Matt_Siltala
@Matt_Siltala
@Matt_Siltala please send me a link to that amazing
explanation of Social Media! #SearchFest
@Matt_Siltala
Average attention span of a human is 8 seconds in
2012, and an image only takes
one second or less to consume.
@Matt_Siltala
Infuse Personality-Naming of Boards-Descriptions-Know your Audience-Have a Theme -Tell a Story with your Brand-Be the Expert
Tweet: Infuse brand personality to Pinterest by board naming, descriptions, having a theme, telling story, and being
the expert #SearchFest
@Matt_Siltala
Express Brand Through Popular Categories
-how crafts are done with sharpies-home décor ideas using sharpies
@Matt_Siltala
Creative Ways To Get People To Use Your Products
Drive Sales – How? People need to buy duct tape to do the crafts they pinned.
@Matt_Siltala
•Enter a blogger named Lindsay who wrote a blog post on October 31, 2011 showcasing a rod from Rod Works.
@Matt_Siltala
•The picture was pinned to Pinterest and then re-pinned over and over. Someone mentioned that the rod could be purchased at Rod Works. See http://pinterest.com/search/?q=picture+rod
•The problem was that Rod Works did not have an online store...yet
@Matt_Siltala
•Rod Works was literally bombarded by Pinterest users into opening their online store in February 2012.
“We got emails daily for months from Pinterest users, so we eventually opened up our online store in February. We quickly sold hundreds of the frame rods and now sell many other unique items daily.”
~Rod Works
@Matt_Siltala
•StumbleUpon traffic results average “time on site” of just about 10 seconds.
•Pinterest traffic results in an average time on page of just about 10 minutes, with an average page visit of about 5 pages!
•Thanks to BuildDirect for the stats
Tools To Grow Your Brand
@Matt_Siltala
• Content
• Products
• Influencers
• Trends
• Measure
• Monitor
@Matt_Siltala
Know The Moment Someone Pins
Tweet: Use @PinAlerts to know the moment someone pins something from
your site #SearchFest
Grow By Finding Influencers
• PinReach
• PinPuff
Tools for finding out how powerful a Pinterest user is:
@Matt_Siltala
Measure
• Pinerly http://pinerly.com/pinalytics
Great for finding Trends, Hot Categories, Pinners etc
@Matt_Siltala
Other Free Facts and Tricks
If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :)
http://pinterest.com/source/YOURWEBSITE.com
@Matt_Siltala