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Laura Hall

Professor Terry Powell

IMKT120-Media Design Concepts

7 April 2013

SlideShare.net

Hello, my name is Laura Hall. I am a second semester student majoring in Web Design

and Development at IADT Online. The following presentation will inform you of the benefits of

adding social media to your marketing plan:

This artwork can be found at: www.canstockphoto.com

Some quick facts regarding the blending of Social Media and the Corporate America

• 94% of all businesses with a marketing department use social media

• Close to 60% of marketers are devoting the equivalent of a full work day to social media

marketing maintenance and development

• 43% of people in their 20’s spend approximately 10 +/- hours on social media web sites

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• 85% of all businesses that use social media platforms in their marketing strategy

reported an increase in their market exposure

• 58% of businesses that have used social media marketing for 3 or more years have

reported increases in sales over that period

Embracing Social Media as a form of advertising is fairly new to the business world.

Social media has long been thought of as ways to keep in touch with friends and family.

Little did we know that keeping in touch would someday include your customers.

According to Forbes Magazine, the three primary social media outlets that businesses utilize

are Facebook, Twitter and Google. I particularly like the fact that when I pull up Google

Maps, local businesses are listed…i.e. Restaurants…….These are also advertised on GPS

devises and I’m sure many others.

These three have become a must for any business when trying to find their niche in both the

traditional and digital marketplace.

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Don’t be frightened by this infographic of the current social media landscape from Buddy

Media/Luma. Think of it as a chance to see the larger social media landscape as it is today

and examine where your business or brand fits in.

Ask yourself, how informed are you on the latest social media or are you falling behind in

technology and disappointing your customers? Take the time to study the social media

landscape and identify platforms or technologies that might just be what your business

needs!

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Let’s take a look at 8 of these benefits that Southern Technologies will prosper from.

There are many benefits but some are easier to quantify then others.

1. Unparalleled Access to Information – There are an incredible amounts of information that

the SocialCorp could utilize like consumer buying habits, brand perception, the competitive

landscape, and product support issues.

2. Enhanced Brand Awareness and Perception

Remember, social media could be considered as a set of tools to add to the corporate

communications plan.

3. Better Engagement with Customers, Employees, and Business Partners

The participatory nature of social media lets everyone who is associated the company play a

more active role and consumers who engage with a company through social media feel they

are being listened to.

4. Collaboration

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Certain kinds of social media, like wikis (otherwise known as a website that allows visitors to

make changes contributions or corrections, enable new levels of collaboration. Wikis are

being used internally to improve communications and streamline product development.

5. Richer User Experience

Social media enables the use of streaming and archival video, podcasts, easily browsed

image libraries, audio resources and more. Industry shows that users prefer a rich media

experience. Video has proven to be the richer source that visitors prefer. It keeps them longer

and influences purchasing decisions.

6. Improved Web Metrics

Otherwise known as Web Measurables. Some examples are visitor behavior and site traffic.

7. Increased Control over the Company’s Marketplace Message

It may be good or it may be bad but someone out there is talking about your company. What

better way to control the situation or the outcome then by implementing a social media plan

and allowing consumers to tell you what they think through a one on one conversation, also

known as a B2C, Business to Customer relationship, and participating in that conversation

directly?

8. The Conversation

Social media is the closest thing to a one-on-one conversation to date, between a the largest

corporation and it’s millions of consumers. It is a conversation that everyone can participate

in.

IT IS IMMEDIATE!

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In conclusion I would like to say that Social Media is a business’s best friend and marketing

future because Social Media it is here to stay. Facebook alone comprises 1/7th of the world

with over a billion users. And think, Facebook is not the only Social Media. There are

numerous channels to explore and paths to cross with Social Media.

Consider this: You would know instantly, by monitoring your company blog, whether your

customers were satisfied and if not, your excellent customer service department could rectify

the situation immediately. A happy customer is a repeat customer!

Thank you for your attention and have a wonderful day.

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Works Cited

Bosari, Jessica. "The Developing Role of Social Media in the Modern Business World." Forbes.

Forbes Magazine, 08 Aug. 2012. Web. 29 Mar. 2013.

<http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-of-social-

media-in-the-modern-business-world/>.

Cavazza, Fred. "Social Media Landscape 2012." FredCavazza.net. N.p., 2012. Web. 29 Mar.

2013. <http://www.fredcavazza.net/2012/02/22/social-media-landscape-2012/>.

Postman, Joel. SocialCorp: Social Media Goes Corporate. Berkeley, CA: Pearson Custom,

2009. Print.

Precourt, Geoffrey. "What We Know About Social Media." Journal of Advertising Research

(2012): n. pag. Web. 29 Mar. 2013.

<http://ehis.ebscohost.com.proxy.cecybrary.com/eds/pdfviewer/pdfviewer?sid=88c6e632-e5cb-

4e31-9dea-9b3d6f6af714%40sessionmgr11&vid=1&hid=2>.

"Social Media: What Most Companies Don't Know - Harvard Business Review." Harvard

Business Review. N.p., n.d. Web. 29 Mar. 2013. <http://hbr.org/web/slideshows/social-media-

what-most-companies-dont-know/6-slide>.

Thier, Dave. "Facebook Has a Billion Users and a Revenue Question." Forbes. Forbes

Magazine, 04 Oct. 2012. Web. 29 Mar. 2013.

<http://www.forbes.com/sites/davidthier/2012/10/04/facebook-has-a-billion-users-and-a-

revenue-question/>.

"Wikis." Wikis: : A Web Site That Allows Visitors to Make Changes, Contributions, or

Corrections. Merriam-Webster Dictionary, 2013. Web. 2 Apr. 2013. <http://www.merriam-

webster.com/dictionary/wikis?show=0&t=1365114658>.

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