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Digital Inclusion & Digital Engagement
Helen Milner, 6 October 2009
Digital inclusion: getting offline people onlineDigital engagement: helping online people to do the things they want and need to
Digital Britain: Being Digital
“To ensure that everyone can share in the benefits of a Digital Britain.”
The goal is not to get people using technology, it’s about the uses of technology to impact on and transform people’s lives.
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25% of adults have never used the internet
Source: ONS 2008
More than half people (54%) in lower social grades have never used the internet
Higher social grades (AB) are twice as likely to use the internet (88%) as people from the lowest social grades (DE) (46%)
Reinforces 2008 ICM/UK online centres data which indicates that of the total offline population 11% are AB compared with 49% DE
OxiS 2009
It is a case of social equity:
97% of people in the highest income category (>£40,000) compared to only 38% of those in the lowest income (<£12,500) category
Source OxiS 2009
It’s about PEOPLE not PIPES
The divide is narrowing but getting deeper.
In 2009 C2DEs make up 74% of all people without internet access compared to 70% in 2008.
ICM/UK online centres 2008 and 2009
So what are newly online people doing online?
Why (C2DE) users started using the internet
“Does the internet improve lives?” Freshminds April, 2009
Internet users confidence in their ability to find work out-stripped non users by 25%
“Does the internet improve lives?” Freshminds April, 2009
Community economic benefits: Australia
› ATKearney economic model› Atherton Gardens Estate, Fitzroy, Melbourne› A$5.9m benefit (in five years, over 900
computers installed)› A$4.1m through education and employment› A$1.3m through communication and connectivity› A$0.2m in transactional efficiencies› A$0.3m in health and well-being
“Assessing the economic benefits of digital inclusion” ATKearney and Infoxchange Australia 2009
BUT only 15% of people living in deprived areas have used a local or central government online service or website in the last year
Source: Ofcom, March 2009
AND digital skills and motivations are likely to vary once people are online:
53% of retired online people think they have the ICT competence they need compared to 93% of online students
OxiS 2009
Getting more people onlineBarriers remain the same in 2009 as in 2007
Access: 38%
Skills & Confidence:20%
Motivation:34%
Freshminds 2007 and 2009
So what can we do to get more people online?
Build on what we know and what we’ve got
70% of people who live in social housing aren’t online: a full 28% of everyone not online
Sources:
70% Oxford Internet Survey 2007
28% ICM 2008
Government Strategy Group for Social Housing and Digital Inclusion
* Action Plan to be presented to John Healey and Martha Lane Fox before Christmas
Digital inclusion activity needs to be both mass and targeted
Mass: 3500 UK online centres which includes many partner organisations
› Mencap, MIND (54), Nacro, Centre Point (5), Foyer (7), Age Concern (39), Rehab, Lifeline, RNIB, RNID, Access Group, Coalition for Inclusive Living, SureStart (25), Pitman, CSV Media (6), WEA (23), YMCA (25), Citizens Advice (2), Peabody Trust (4), learndirect, Everybody Online Centres
› Mosques, job centres, youth centres, schools, health centres, mobiles, housing associations, libraries, community centres
Targeted: there is a UK online centre in 85% of the third most deprived areas
Target groups: Primary purpose
• Older people: • 246 centres specialise in working with people aged 50+, including 39 Age Concern centres • 150 centres part of Older Learner Champions network• 384 centres took part in “It’s Never Too Late” campaign
• Minority ethnic groups:• 218 centres supporting BME groups: including Latin American, Kurd, Iranian, West Indian, Greek Cypriot, Chinese, Bangladeshi. Centres in mosques and Sikh temples
• Mental health issues:• 41 centres - adults with cognitive disability (Mencap)• 54 centres - adults with mental health issues (MIND)
1 of 3 pages
Target groups
• Prisoners and ex-offenders• 20 centres (HMP Norwich, Nacro Centres)
• Homeless people• 32 centres (including 5 Centrepoint, 7 Foyer)
• Young People• 155 centres (including 25 YMCA, 7 Foyer)
• Substance misuse• 8 centres
• Vulnerable women• 31 centres (including refuges and hostels)
2 of 3 pages
Target groups
• Parents (including): • 25 Surestart centres• 28 Schools • Home Access
• Physically disabled people (including):• 89 people supporting people with sight or hearing impairment (RNIB, RNID)
• Unemployed people• 364 centres. Links from and to local Jobcentre Plus offices are common
3 of 3 pages
Thank You
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www.ukonlinecentres.com
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