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INTRODUCTION
Education changed my life. I’m a first generation college student with a passion for giving back.
1Judging Arkansas High School Startup Weekend was the most inspiring moment of my MBA.
2I am driven to help solve the skills gap that’s currently unaddressed in K-12 education.
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MISSION & PREMISE WHY THIS STUDY?
INTRODUCTION
ERICA SWALLOW
RESEARCHER
ERIC WILSON
Led independent study research, interviews, and report production
CHRISTIAN CATALINI
CHIEF SHERPA
Provided continuous advice and expertise on
project scope and mission
ACADEMIC ADVISOR
Lent entrepreneurial lens to study as MIT
Sloan academic liaison
THE TEAM THAT MADE IT HAPPEN
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How are high school students currently engaged in career development?
Which businesses are most engaged in K-12 education? How and why?
What scalable opportunities exist to solve the skills gap between the classroom and workforce?
What should I do after MIT Sloan to have the greatest impact in education?
INTRODUCTION
METHODOLOGY KEY QUESTIONS
02 INTERVIEWS 03 SYNTHESIS01 INTERNET RESEARCH
INTRODUCTION
METHODOLOGY PROCESS FLOW
• Identified 150+ businesses, 40+ non-profits, 20+ grants, and dozens of influencers, resources and events focused on innovative education models
• Contacted and set up meetings with key change-makers
• Conducted 50+ phone and in-person interviews with leaders from relevant organizations
• Collected 60+ pages of interview insights
• Compiled findings into digestible and informative presentation
• Discussed programming ideas with local high school students
• Proposed next steps in final project meeting with Noble Impact team
01. EXTRACURRICULARS
Clubs, extracurricular activities, and team sports are the most prevalent venue for career skills development in American high schools.(e.g. hackBCA, hackEDU, MIT Launch Clubs)
02. CLASS CONTENT
Limited content exists to engage students in career-focused learning, but these options range from individual courses to charter schools with new models.(e.g. EAST Initiative, Noble Impact, Big Picture Learning, Jacht Ad Lab, High Tech High)
03. COMPETITIONS
Students are increasingly competing in national skills-focused competitions to win internship opportunities.(e.g. AT&T Campus Brand Challenge, PepsiCo Meeting of the Minds, Technovation Challenge)
04. TRAINING/INTERNSHIPS
Because schools lack career exposure opportunities, non-profit and for-profit programs are popping up to fill the void.(e.g. YearUp, INROADS, LearnServe International, GEN*Z)
STUDENT ENGAGEMENT
4 AREAS OF CURRENT ENGAGEMENT
CLUBS & TEAMS THE USUAL SUSPECTS
“Project work and community
involvement show us the type of skills that a student has learned, how they operate on a
team, the interests they have. We look for how students spend their free
time. If they weren't building, what were they doing? There's a lot you can learn from traveling around the world,
being an athlete, playing an instrument.”
- University recruiter, Tech firm
STUDENT ENGAGEMENT
ZACHLATTA
Student-run organizations attempt to fill the skills and interest gap by offering extracurricular programming for students interested in developing career-related skills. Coding and entrepreneurship are budding areas. Two of the fastest growing organizations in the country — both less than a year old — are hackEDU and MIT Launch Clubs.
LAURIE STACH
hackEDU is a community of
programming clubs with 1,300 students at 38 high schools around the country.
The non-profit’s vision is “to bring a coding club where students can build things (and learn to build things) with other like-minded students to every high school in the
country.”
MIT Launch Clubs is is a nationwide
high school accelerator club network adapted
from MIT's Launch summer program.
In one year, summer alums
launched 30 clubs across the globe
and competed in a digital pitch
competition with winners pitching
at MIT.
EXTRACURRICULAR CLUBS FILL THE GAP
EXECUTIVE DIRECTOR, CLASS OF 2016
(TESTED OUT IN 2014)
FOUNDER & EXECUTIVE DIRECTOR
STUDENT ENGAGEMENT
Summer Launch content is being developed for digital distribution, so club leaders need not memorize and deliver the full 4-week program themselves.
DIGITAL CONTENT
Students network via Facebook and Twitter groups to connect with fellow high school entrepreneurs across the world.
SOCIAL NETWORK
Clubs are launched by MIT Launch Summer alums, who’ve taken the 4-week high school entrepreneurship program.
ALUMNI LEADERS
Students are not limited by geographic location, but instead enter the Clubs pitch contest via YouTube for a chance to pitch at the MIT finals.
YOUTUBE CONTEST
MIT LAUNCH CLUBS EMPOWERS STUDENTS
STUDENT ENGAGEMENT
hackBCA is a 24-hour long high school hackathon hosted at Bergen County Academies in New Jersey.
• 400 attendees from 5 states in first year; 500 attendees in second year
• 60% of attendees’ first hackathon
• 50% of attendees new to coding
• Launched and managed by high school students
HACKATHONS ARE EXPANDING TO HIGH SCHOOLS, TOO
LET’S HACK.
STUDENT ENGAGEMENT
EXTRACURRICULARS KEY TRAITS
01. STUDENT-RUN(+) Address needs students care about(+) Enable students to lead their peers(-) Unstable, due to student turnover(-) Lack funding and resources
02. OUTSIDE THE CLASSROOM(+) Engage students in their interests(+) Break the “curriculum” mold(-) Inhibit students without means
03. ADAPTABLE
(+) Not regulated by state requirements(+) Customizable across schools(+) Distributed leadership enables scale(-) Tough to control for quality
Above: Paragould High School Electric Vehicle Team, national champions. AKA: Where I learned how to build, work on a team, and present.
STUDENT ENGAGEMENT
EXTRACURRICULAR OUTCOMES
AMY SORTOELIZABETH HS ’16 (NY)
CodeNow (high school coding workshop), Girls Who Code,
and NCWIT Aspirations alum. Founded hackEDU coding club at her school and is a freelance
designer/developer and COVERGIRL Girls Who Code
Ambassador.
JACOB JOHNSTONGREENBRIER HS + ASMSA ’15 (AR)
ARHSSW & MIT Launch Summer alum. Interning at MIT
Launch this summer before enrolling in Babson College. Currently CMO of summer
programs aggregator startup LandMe. Award winner at
Arkansas FBLA State Conference and Arkansas
Science and Engineering Fair.
STUDENT ENGAGEMENT
Individual courses and entire schools are reimagining how students learn:
• Big Picture Learning’s apprenticeship and mentorship model teaches through hands-on work in the student’s passion area. (e.g. a for skateboarding enthusiast does a skate park engineering apprenticeship).
• High Tech High uses project-based learning to foster collaboration and deeper learning of key concepts.
• EAST Initiative empowers students to solve community problems using professional-grade technologies and software, contributing 1.5 million service hours annually in Arkansas alone.
REIMAGINING CLASS CONTENT
MODELING LIFE
STUDENT ENGAGEMENT
PROJECT-BASED LEARNING KEY TRAITS
01. ENGAGING LEARNING STYLE(+) Many schools report increased attendance and retention(+) Students get better idea of “reason” behind learning(+) Community gets involved (mentorship, internship, shows)(-) Takes longer to let students “discover” the answer(-) Teachers aren’t typically trained for facilitation
02. TEACHER AS FACILITATOR(+) Projects “flip the classroom,” putting students in charge(+) Teachers can focus on student needs, not content delivery(-) Can be disorienting for newcomers
03. BETTER OUTCOMES
(+) PBL schools are graduating more students(+) PBL students are attending college at higher rates(-) Implementation and measurement can be intimidating
Above: EAST Initiative Summer Seminar for facilitators at Ouachita Baptist University.
STUDENT ENGAGEMENT
CLASS CONTENT OUTCOMES
SYDNEY BRAZILESTEM HS ’16 (AR)
Noble Impact alum. Founder of donut hole company The Hole
Thing and Assistant to the Director of the Little Rock Film
Festival. Active community member as as MC for Innovate to Educate and performer for Hot Springs Children's Dance
Theatre.
NIKHIL GOYALSYOSSET HS ’13 (NJ)
Author of “One Size Does Not Fit All: A Student’s Assessment
of School” and forthcoming “Schools On Trial: How
Freedom and Democracy Can Fix Our Educational
Malpractice.” Current freshman at Goddard College (VT),
working on 2nd book. Goddard is based on a student self-directed, mentored system.
STUDENT ENGAGEMENT
COMPETITIONS ARE A GROWING TREND
TECHNOVATION AT&T PEPSICO
AT&T CAMPUS BRAND CHALLENGE
Competition: Design an integrated marketing campaign for AT&T.Prize: $3,000, HQ tour, meetings with AT&T executives, management development training, career opportunities
PEPSICO MEETING OF THE MINDS
Competition: Create a video explaining a campaign idea that connects PepsiCo with up-and-coming musicians.Prize: Paid summer internship ($10,000), meeting with CMO Frank Cooper III
TECHNOVATION CHALLENGE
Competition: Develop a mobile app prototype that solves a real problem in your community. For girls 10-18, mentor for each team.Prize: $10,000 seed funding and a trip to World Pitch in San Francisco
STUDENT ENGAGEMENT
COMPETITIONS KEY TRAITS
01. PROJECT-BASED, SOLUTION-DRIVEN(+) Students launch real solutions for real problems(+) Often team-based and collaborative(+) Participants have “something to show” for their effort(+) Brands get a chance to see potential talent at work(-) High barrier for participation, only the most engaged enter
02. NATIONAL OR WORLDWIDE(+) Not limited to geographic areas, inclusive of all(+) Wider “recruiting” net for involved brands(-) Can entail higher costs for effective execution
03. AWARDS-FOCUSED
(+) Drives students to compete and complete(+) Awards often entail continued learning experience(s)(-) Only a limited few can win these experiences
Above: Two brand competitions I won while in college: CosmoGirl Project 2024
and Caples Student Campaign οf the Year.
STUDENT ENGAGEMENT
COMPETITIONS OUTCOMES
JAKE BUNGERU. OF NEBRASKA ’16 (NE)
Winner of PepsiCo's Meeting of the Minds national marketing
competition and account manager at student-led ad firm Jacht Ad Lab (college course). Interning at PepsiCo HQ this
summer, joining the company’s new content production house,
Pepsi Content Studio.
MARILU DUQUEDELTONA HS ’16 (FL)
Winner of multiple competitions (MIT Dream It.Code It. Win It.,
El Hackathon, Ashoka's Catapult Incubator, iD Tech Camp, NCWIT Aspirations).
Founded STEMLatina.com and Google:SiSTEMa. Also Ann Taylor ANNPower Fellow,
Microsoft teen reviewer, and Toyota teen ambassador.
STUDENT ENGAGEMENT
TRAINING/INTERNSHIPS ARE RARE, BUT EXIST
Throughout discovery interviews, I spoke with a number of organizations running career development training programs for high school students. Mostly non-profits.
High school internships, on the other hand, tend to be one-off occurrences for top performing students.
STUDENT ENGAGEMENT
TRAINING/INTERNSHIPS KEY TRAITS
01. SOCIAL GOOD-FOCUSED(+) Training programs are often non-profits, focused on at-risk or underserved youth(+/-) Programs don’t focus on value-add with projects, but rather skills development (may be too “soft”)(-) May not entail full-on “real life work experience”
02. UNEXPLORED SPACE(+) Lots of space for innovation(-) High school internships are seen as a risky use of resources(-) High schoolers need greater guidance (and thus more attention from managers, who are typically untrained to accommodate)(-) Lack of opportunities due to legal constraints
03. COLLEGE-LEVEL
(+) High school achievers are highly lauded when they emerge(-) Most opportunities only begin at college level
STUDENT ENGAGEMENT
TRAINING/INTERNSHIPS OUTCOMES
SEJAL MAKHEJAHOLTON-ARMS SCHOOL ’17 (MD)
LearnServe International (after-school entrepreneurship and
public service training program) alum. Founded The Elevator
Project. Joining new LearnServe summer incubator
to further her non-profit. Launching program to help
fellow high schoolers find their passion.
AHMED DIABATEWACHUSETT HS ’13 (MA)
INROADS alum. Interned during freshman year of
college at MetLife. Founded Inner Circle, a musician+fan
engagement app. Now Director of Innovation for Era of the
Engineer, a movement created by Grammy-nominated audio engineer, DJ, and producer
Young Guru.
JARED ZONERAICHBERGEN CO. ACADEMIES ’15 (NJ)
Interned in engineering at tech startup Newlio his freshman
summer and was Warby Parker's first tech intern during
sophomore year. Landed Google and eBay internships, but couldn't be hired due to legal constraints for minors.
Founded hackBCA.
STUDENT ENGAGEMENT
HOW DO WE GET STUDENTS CLOSER TO
CAREER-ORIENTED LEARNING?
CREATE A PROGRAM THAT MEETS THE NEEDS OF BOTH STUDENTS AND BUSINESSES.
COMPANIES HAVE THREE KEY MOTIVATIONS
CSR
FOUNDATION GIVING AND VOLUNTEERISM
MARKETING
TEENS ARE A TARGET MARKET FOR MANY BRANDS
RECRUITING
PIPELINE DEVELOPMENT FOR YOUNG TALENT
FOUNDATIONS ARE KEY SUPPORTERS
ENGAGED BUSINESSES
MASTERCARD WALMART INTEL
WALMART FOUNDATIONDirects charitable giving to four core areas: Hunger Relief & Healthy Eating, Sustainability, Women's Economic Empowerment, and Career Opportunity via local, state, and national grants. Recently invested $1 million grant to send 300 veterans with disabilities to entrepreneurship bootcamp (part of a $40 million commitment).
INTEL FOUNDATIONHighly active investor in technology education. Focused on educational opportunities and quality of life improvements, its funds often go towards STEM innovation, women and girls empowerment, and underserved youth programs. Often the largest logo on youth competition or hackathon sponsor pages.
MASTERCARD FOUNDATIONHas supported entrepreneurship education programs since 2001. Recently invested $1 million (March 2015) to Network for Teaching Entrepreneurship to develop Global Girls Entrepreneurship Project and sustain current NFTE programs in U.S. and internationally, on top of $1 million invested in 2011.
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A foundation is a non-profit entity endowed or contributed to by the parent corporation.
Foundations organize, focus, track, and publicize a corporation’s philanthropic efforts.
Charitable focus areas often relate directly to the corporation’s strategic interests and boards are composed of company officials.
Though, foundations must follow laws governing private foundations and public charities (not the case with corporate direct giving programs.
ENGAGED BUSINESSES
WHAT DO CORPORATE FOUNDATIONS DO?
Above: Hive Learning Network, a Mozilla Foundation initiative
ENGAGED BUSINESSES
• Incentive to develop future workforce talent
• Tendency to serve underrepresented groups (e.g. minorities, girls, impoverished)
• Interest in tracking outcomes through to job market to continually support past beneficiaries
CAREER-READY COMMUNITY
EDUCATION IS A TOP PRIORITY
• Giving is often focused around particular communities
• Foundations strive to improve the immediate communities in which their parent companies operate
• Grant-seekers should look to find foundations with strong interests in the communities the non-profit is helping
ENGAGED BUSINESSES
01. FOUNDATIONS INVEST• In K-12 and college education• In young adult continued education• In skills development training programs
02. COMPANIES HIRE• Based on resumes and interviews• With little knowledge of whether they’ve
invested in that person’s education
03. BOTH WANT MORE
• Foundations want to know their investment outcomes
• Companies want to further support students they’ve made investments in previously
COMPANIES DESIRE AN EXTENDED HIRING FUNNEL
INROADS STUDENT YEARUP
INTERNENTRY
HIRE
HIGH SCHOOL
COLLEGE
GRAD
Foundations and corporations desire a concerted partnership towards developing
tomorrow’s workforce.
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ENGAGED BUSINESSES
RECRUITERS DON’T HAVE ENOUGH RESOURCES
“If your business has endless resources, it totally makes sense to get involved with high school recruiting. But internships are often just a way to assess potential hires for post-graduate positions. That’s the ‘we only talk to college juniors’ mentality.
There are programs that take a few steps back and look at freshmen and sophomores in college. But this is a ‘junior internship’ of sorts and takes more management resources and hand-holding.
Of course you can take this all the way back to high school, but it becomes a challenge of resources.”
- COLLEGE RECRUITERTECH COMPANY
ENGAGED BUSINESSES
• College recruiting is an indicator of where high school opportunities will lie
• College hackathons are prime engineering recruiting grounds
• High school hackathons are becoming college admissions and coding school recruiting spots
• Recruiters want to see talent at work before committing
• This creates unintentional learning opportunities for students
RECRUITING IS BECOMING EXPERIENTIAL
SHOW ME
Above: The Codecademy engineering team at HackMIT with top Codecademy user, “splitpeasoup.”
ENGAGED BUSINESSES
MARKETING: A VALUABLE MOTIVATION
02 BRAND STUDIES 03 SYNTHESIS01 BEHAVIORAL RESEARCH
• Youth marketing agencies conduct ongoing ethnographic research to understand teen behaviors
• Ex: Fuse Marketing’s white paper: "30 Second Insights: Teen Values Signify It’s Time for Brands to Develop a Snapchat Strategy” and MRY’s "Class of 2015” social media and tech study (meet2015.com)
• Brands come to youth marketing agencies with specific questions: “Why aren’t millennials buying Harley Davidson motorcycles?”
• Agencies engage youth consumers in research
• Outcome is often messaging shift, but sometimes product remix
• Tech company involvement in college hackathons is sometimes marketing-driven
• Hackathon attendees are current and future users of the sponsors’ products (e.g. APIs)
ENGAGED BUSINESSES
YOUTH MARKETING COMPONENTS
01. FOCUS GROUPS(+) Real-life interaction with consumers(+) Chance to see students react to others’ thoughts(-) Stringent legal guidelines regarding time and setup(-) Inability to revisit particular questions or individual participants
02. ONLINE SURVEYS(+) Massive distribution(+) Ability to collect and analyze data(-) Lacks personal touch
03. ETHNOGRAPHIC STUDIES
(+) Ability to study users in their home environments(-) Costly and resource-intensive
Above: A look inside marketing agency MRY. Captioned “Creatives being creatives” on MRY’s Instagram.
BOTTOM LINE…
(+) Agencies are interested in having ongoing, integrated connections with young people (e.g. through product dev, launch)(-) Focus on marketing and value-extraction may deplete educational value to students
ENGAGED BUSINESSES
FINDING THE OVERLAP IN NEEDS
STUDENTS BUSINESSES
• CSR: Foundation giving and volunteerism
• Recruiting: Pipeline development for young talent
• Marketing: Teens are a target market for many brands
• Exposure: Access to businesses and their leaders
• Experience: Knowledge and development of skills that are valuable for their futures
• Opportunity: Early career options besides retail and service jobs
HOW DO WE MARRY THE NEEDS OF STUDENTS
AND BUSINESSES?
PARTNER WITH FOUNDATIONS FOR SUPPORT AND COMPANIES FOR MENTORSHIP
TO OFFER LEARNING-FOCUSED PROGRAMS.
OPPORTUNITIES
01. STUDENT-CENTRICInvolves the “user” in program design, focusing on customizable solutions and individual needs and goals
02. OPEN SOURCEProject-based and open to the public, so that users can build portfolios and gain insights from the community
03. SUPPORTIVE/STRUCTURED
Structured just enough to provide a platform for students to dive into their own passions and projects
MARKERS OF A GOOD PROGRAM
STUDENT-CENTRIC
OPENSOURCE
STRUCT-URED
SELF-DIRECTED
04. SELF-DIRECTED/EMPOWERING
Student-led, so that students learn how to lead, plan, and execute upon their ideas
OPPORTUNITIES
KEY SETBACKS FOR EMPLOYERS
“Our foundation does community outreach, and I’m looking to parallel our college program for high schools. The
students’ content base is limited, though — so I haven’t figured out yet if they will be productive contributors for the company. Also, I have to think about compliance. And structuring special sessions and documents for
underaged talent.”
- Campus programs recruiter, Tech firm
01 LEGAL ISSUES 02 LACK OF STRUCTURE
03 LIMITED RESOURCES 04 TARGETED GIVING
• Build out services for businesses to offer high school internships (e.g. legal advice, talented student pool, programming)
• Mentor students on the basics of business to get them to the interview (e.g. resume writing, LinkedIn building, interviewing skills)
• Build a database of businesses that offer internships
• Provide continual content to both parties to maintain the network
OPPORTUNITIES
HIGH SCHOOL INTERNSHIP PROGRAM
CONCEPT
• Aim to scale Noble Impact’s current class content to a wider audience by creating an online course (e.g. EdX, Udemy)
• Create content to teach educators how to lead this new way of teaching
• Produce modular content for use in the classroom and by students when they’re learning at their own pace
• Hold regional training seminars to further support educators on this new method and style of content
OPPORTUNITIES
NOBLE IMPACT ONLINE COURSE
CONCEPT
• Support students across the state and/or nation in creating Noble Impact entrepreneurship clubs
• Provide structured on-boarding documentation for getting a club started
• Create a social network for students across the nation to learn from each other (e.g. Facebook group)
• Invite club leaders to Little Rock for a seminar on leading a club and making impact in their local community
• Support leaders throughout school year for programming ideas and statewide/national contests and programs (e.g. ARHSSW)
OPPORTUNITIES
STUDENT-LED CLUBS
CONCEPT
• Gather collaborators in NWA and Central Arkansas to host students within their businesses for day
• Build a program of office tours, lunches with young entrepreneurs, executive talks, training sessions, and student-to-entrepreneur problem-solving exercises, pitch competitions
• Provide transportation and organization for students, so that all students can partake
• Use Meetup Everywhere to empower others to create regional events, and stream talks online, so all can be involved
OPPORTUNITIES
HIGH SCHOOL ENTREPRENEURSHIP WEEK
CONCEPT
• Expand current Institute business solutions competition and i2e education solutions competition to award top students with internships, executive meetings, and career opportunities
• Scope projects so that they are manageable by high school students and valuable for businesses (biggest challenge right now)
• Partner with foundations to develop this program and provide learning-centric experiences for students
OPPORTUNITIES
INSTITUTE & I2E INTERNSHIPS
CONCEPT
• Create a student board that operates like the Board of Directors to direct Noble Impact programming
• Practice what we preach, in that student voice is the most important element in this conversation
• Choose a set board for each school year, so that students gain valuable experience as contributors and leaders, but also give others students a chance to get involved
OPPORTUNITIES
NOBLE IMPACT STUDENT BOARD
CONCEPT
• Noble Impact must become a thought leader in the education space in order to make the biggest impact possible
• The blog should be a destination for the latest discussions on education innovation
• Noble leaders should be contributing to national publications about the future of education
• Noble students and their accomplishments should be the center of the conversation
• Every event/program Noble holds should be written about by Noble (what it was and what it means for students)
OPPORTUNITIES
THOUGHT LEADERSHIP
CONCEPT
I HAVE THREE KEY VALUES
IMPACT
AM I MAKING A DIFFERENCE IN THE
WORLD?
GROWTH
AM I BECOMING A BETTER PERSON
THROUGH MY WORK?
PASSION
AM I SPENDING MY TIME IN WAYS THAT IGNITE MY SOUL?
HOW DO I STAY TRUE TO MY VALUES AND LIVE A
MEANINGFUL LIFE?
JOIN A TEAM OF PEOPLE WHO ARE CHANGING THE MOST IMPORTANT
SYSTEM IN AMERICA: OUR EDUCATION SYSTEM.
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linkedin.com/ericaswallow
870.565.5200
@ericaswallow
If this presentation has inspired an idea, jogged a memory, or compelled you to reach out for any other reason, please do get in touch! My contact information is below, and I’d be ecstatic to hear from you about how we can improve the education system.
APPENDIX
CONTACT INFORMATION