Upload
hasan-mohammad
View
154
Download
6
Tags:
Embed Size (px)
DESCRIPTION
History and geographical impact of Coca-Cola has arisen from various groups, concerning a variety of issues, including health effects, environmental issues, and business practices. The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups and watchdogs, particularly since the early 2000s.
Citation preview
From Bubbles to Troubles…From Bubbles to Troubles…
Hasan M & Tarek K
At A Glance…
• The Coke story begins in 1886, Atlanta, Georgia USA
• John Pemberton, a chemist, seeks a remedy for his addiction to morphine. He begins to experiment with kola nut and cola wine additives.
• He gets it right and brews the first batch of Cocoa – Cola in his backyard.
• After selling his new product at the Jacob’s Pharmacy soda fountain, it becomes an
instant hit.• He later sells the business.
Development Over TimeThe brain-child of a Civil War veteran in 1886
New management in 1892 by American Asa Candler
Expansion of the business in the 1930s Depression Era.
Billionth Gallon of Coke sold in 1944
1985-Onwards: A new formula and offices in over 200 nations
Home Economy Baby!• Coke is arguably most associated with one thing-----
AMERICA, which proves to be the home economy of this soda giant
• Having been invented by an American chemist, in an American city of an American state for the American people, Coke has established its home economy USA style.
• Address: One Coca-Cola Plaza, Atlanta, Georgia, USA
‘Industrie’
• Coke is a cash cow.
• It belongs to an ever sprawling species of companies with one common denominator, one common industry------Soft Drinks
• Its been appraised at hundreds of billions of dollars in both revenue and capital.
• Coke contributes around $80 Billion to this global extravaganza
Where in the World?Did you know Coke offers over 3,500 products in over 200 nations?
Below is a projection of Global Plants and Head Offices:
Rationale Why would coke choose to promote, sell and advertise in so many nations?
• Maximises their profit margin with a larger consumer audience.
• Promotes trade and relations across nations
• Gives an economic boost towards the soft drink industry
• Increases global awareness of the American label• Job creation and economic certainty for developing nations.
Worker Rights and Liberties
• Coke has been criticised over 179 documented cases of racial discrimination in the US, bottling plant murders in Mexico and even negotiation with paramilitary forces in South America.
• Organisations such as ‘Killer Coke’ have responded to such alleged violations.
• Coke has responded with its version of the United Nation Declaration of Human Right and claims, ‘The reputation of the Coke is build on trust and respect’.
References (1)Web Sources:
• http://www.thecoca-colacompany.com/citizenship/human_rights_statement.html (21/08/12)
• http://www.cracked.com/funny-3824-coke/ (21/08/12)• http://www.indiaresource.org/campaigns/coke/2005/
cokechallenged.html (21/08/12)• http://inventors.about.com/od/cstartinventions/a/coca_cola.htm
(21/08/12)• http://www.youtube.com/watch?v=FRvgzxlpxts (21/08/12)• http://www.thecoca-colacompany.com/heritage/ourheritage.html
(21/08/12)
References (2)Academic Literature:•
http://books.google.com.au/books?hl=en&lr=&id=DJjiOUGUg2kC&oi=fnd&pg=PA249&dq=coca+cola&ots=h4TchvX-cr&sig=gWL7D6XIVosQpukpYnAkoxOBwMs#v=onepage&q=coca%20cola&f=false (The Globalisation of Markets, Theodore Levitt, MIT Press, 1993)