1.Hitting the Sweet SpotSocial, Mobile and Location Based Marketing

2. The New MediaMarketing Equation 3. What is Social Media Marketing? 4. Microphone Seminars Coming to a Town Near You! Come learn the POWER of themicrophone You too can make 30 pounds, in 30 days orless using a microphone Microphone Wealth Creation Master-Class 101 ways to use a microphone 5. Facebook is King of the Kids! 6. The R.O.B.O. Concept 7. Excellent Example of Using Online Traffic toDrive People Offline 8. Customers areNow YourMarketers.EmpowerThem! 9. What is Mobile MediaMarketing?5 BILLION mobile phones4 TIMES as many mobile phone usersas internet users33% of phones use high speed dataservicesEvery 60 seconds, 13,000 apps aredownloaded around the world 10. Zero Moment Of Truth 11. Some Staggering Stats 79% of people use smart phone to help withshopping 95% look for local information 88% of people use local information to takeaction within one day 71% of people search because they saw an ad 48% of people use smart phones to getcoupons $216 billion = total amount of retail sales inAustralia for 2011 4.9% of total retail sales were made online& of that, 75% were from domestic onlineretailers 12. The SMART Way of Incorporatingthe ZMOT into Your Business 13. 7 Benefits of the Smart Saver App1. Reach an audience of 18-35 year old2. 12 months of unlimited deals or promotions3. Get the attention of online shoppers4. Access to your deals, anywhere, anytime5. Your offers can go viral through sharing on Facebook and Twitter6. Exposure of your deal through the fastest growing advertising medium7. Only $1 per day 14. What is Location Based Marketing?Also known as geo-targetingResearch tells us that consumers generallyshop within 15km from where they liveIf youre not on page 1 of Google,youre not on Google & in theconsumers mind, you dont exist! 15. Location, location, location! 16. The best way to increase foot traffic into yourstore is to influence them whilst theyrewalking! 17. The Fastest Way of Getting onPage One of Google! 18. The 10 Key Takeaways1. Accept that it is happening whether you like it or not2. Join it with traditional marketing, not instead of3. Dont write cheques with social media, mobile marketing and location based marketing that your business cant cash4. Openness and transparency Wiki leaks5. Have a publisher mindset, not a marketing mindset6. Dont ask what (thats a tactic) ask why (business strategy)7. You are who Google says you are8. Content plus community creates your currency think Instagram9. Your consumers want you, right here, right now remember the ZMOT10.Claim your online real estate NOW or face becoming a swagman (a jack-of-all- trades and a master of none) 19. The Web CelebThe Web Celeb TVwww.thewebceleb.tv