Upload
valleraj
View
415
Download
0
Embed Size (px)
Citation preview
Project:Break-a-Thon
Toolkit
Break the Super Bowl● The LAMP has been hosting Break the Super Bowl
event the last 5 years.● During the event students:
○ View the Super Bowl commercials.○ Learn how to deconstruct commercial
messages. ○ Play games, like bingo and trivia.○ Compete for prizes.○ Create critical breaks, transforming the
commercials and talking back to the messages.● Completed breaks are published to YouTube.● Hundreds of students and adults have participated.● But how do we get students and other organizations in
NYC and nationally to participate? How do we create a critical mass?
Break-a-Thon Toolkit● The LAMP is creating a digital toolkit that can be shared with
organizations, community centers, and educators, in order for Break-a-Thons to happen all over the country.
● The toolkit will include event plans, lesson plans, program materials, educational resources, and technology guidelines.
● The LAMP will also be expanding our Break-a-Thons to other events (VMAs, Academy Awards) and populations.
● How do we craft a digital toolkit that’s complete, but digestible, and also captures the fun and excitement of our past events?
Break the VMAs● Two events held in August
○ Flushing YMCA○ Vanderbilt YMCA
● Over 40 students participated● Students learned how music
videos are constructed and what messages they communicate.
● Games and Prizes○ Critical Bingo○ Trivia
● Students created critical music video breaks.
● Completed breaks were published on YouTube.
● The LAMP tweeted videos, images and quotes during MTV VMA event, August 30.
Next Steps & Challenges● Distributing rough draft and
receiving feedback.● Identifying next event and partner
sites.● Production Design and Layout ● Identifying potential audiences for
the toolkit● Understanding needs of potential
audiences● Getting people excited about
critical remix and challenging these large, cultural media events