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Does this fit the genre of a pop, love song and why? If not, why and how could I improve it?

• I’d say it fits it well, the hearts and the colours working well towards the genre, not really sure on how to improve on this because it fits really well, though I think a few hearts could be made slightly clearer, like on the spines to ensure we can read it but that’s about it

• Yes, the love hearts and soft colours convey this well. Also the rounded text looks fun and modern, and definitely suits the pop genre.

• I love the soft colouring, the ongoing theme and the pictures. You can tell this follow on with video.

• Yes, I would say it does. The soft photos and colours connote the idea of romance

Do they both have a brand identity if so why do you think this? If not how could I do this?

• I think so, not really sure how to improve on this part, the general composition of the artist’s message, professionalism of the package and the theme carried across suits it all quite well and retains the essential seriousness and neatness of the package.

• Yes and no – the image and font is clearly the same but the colour of the font on the album advert is not even used on the digipak and the name of the title on the advert looks completely different to the way it looks on the digipak

• Yes I do, there seems to be a few different fonts going, but I can see a definite connection between the two products.

• Yes there is a clear connection between the products

Would the front cover of the digipak and magazine advert catch your attention and why? If not how could I

do this?

• I think it does, as there’s evidently a story behind it, and the simplicity of it makes you want to know and see more, as well as the composition and legal objects at the bottom making it look professional.

• The album advert would because of the yellow font and way the title is presented but the digipak wouldn’t. I would suggest using the yellow font from the advert on the cover and maybe changing to title to match the advert.

• Because of the soft colours, it’s not as eye catching, I feel maybe the name and title of the album should maybe be bigger as it doesn’t seem to be such a main focus, especially the name of album.

• I think if you’re into that type of music then it would grab your attention but if you’re not then it may be something you just glide past due to the soft colours and images.

What do you think of the images? (They are meant to combine with the music video)

• I think they work well, as they are all of a similar tone and lighting, as well as being related to the genre and having that same soft look that follows the genre.

• The ones of the people hugging and holding hands work well but the rest of the park and houses look boring and last minute.

• They work well, I can see the ongoing theme from the video, I can tell it’s an album of a love encounter from the romantic look of it.

• They work really well and suit the genre and the overall design of both of the products

Do you think the back of the digipak stands out as I am not sure about the blue used for the word “song”, do you think I should keep or

change it (make suggestions)• I think it works, though it breaks the colour palette used so far, so I’d

try out some similar colours to that which ash already been used (like peach, light yellow, white, pink).

• The blue looks good but I would use other colours as well for the rest of the text

• I would maybe use the swatch tool and pick up a green colour or even the colour of the sky and use that colour as that colour has no relevance.

• The blue doesn’t stand out too much, I wouldn’t make it too harsh compared to the rest though, but possibly make it stand out a bit more.

Overall what do you like and dislike about it and what I could change?

• I like them both a lot, the genre is evident and the composition is great, only things I’d consider changing is the colour of “Songs” and possibly the hearts (bolden or take away a couple), and possibly making the paper on the Advertisement less stretched, as the text looks flatter there than the rest of the page, otherwise a nice package.

• I like it the cover image but the rest probably need changing or improving. Also I like the fonts used but I would change the colours to make them more eye grabbing and add more text like a message from the band.

• The whole thing is good, I like the romantic theme but I would definitely change the blue, just to carry out the theme and theme and get you into the top top marks. Well done, you/ve done really well.

• It’s a really good design and everything works really well together, I can’t really see any major improvements that need to be made, just possibly alter the blue slightly so it stands out a little more.