Hot Desking

Video, Poster and Digipak Mock-Ups and First Drafts

Digipak: Do you feel as though the simplistic colour scheme works? Is it dramatic enough?

Could you suggest improvements?1. Person 1 - The simplicity is effective as it isn’t too over the top and looks professional. The

images you’ve got on there also relate to Pulp Fiction so you can tell its all part of the same package. Only improvement I’d suggest is to leave less white space?

2. Person 2 - I feel as if the simplistic colours works at your advantage when thinking about your genre. The images used on the digipak without a doubt represent your song which I like. The only thing I would suggest is maybe using a different colour to fill up those empty white spaces, maybe some circles or shapes so its not clearing the white fully, but just livening it up a little.

3. Person 3 - I think the simplicity works well, keeping consistent with the poster. I think the white space works on the poster, but seems a bit much or the digipak.

4. Person 4 - The colour scheme is light and inoffensive however I feel maybe darker colours could have been used which are more representive of the genre although breaking codes and conventions differentiates you from competitors

Poster: Do you think the poster fits well with the house styles of the digipak? Is there anything missing? Any improvements?

1. Person 1 - It definitely fits within the house style, as you’ve used the same fonts and graphics that have been used on the digipak. The layout is good to as you’ve used the majority of the space. I’d maybe make the font a bit bolder (‘includes the new single’) as it’s a little hard to read at first and is quite small.

2. Person 2 - The colours work well on the poster as it matches your digipak. I like how you haven’t been conventional and used an actual image but instead used graphics to create your poster. The font suits your genre and the white space is well used. I don’t think another colour needs to be added on the poster so maybe linking this to what I said previously about your digipak, maybe instead of using a different colour just use more pink.

3. Person 3 - I think it fits very well within the house style, the same colours and fonts are used which makes it recognisable. The text could be slightly bolder to make it more visible, but otherwise it works very well.

4. Person 4 - I can see a clear link between the images and straight away can tell that they belong to the same package

Video: Do you think adding film clips would help add to intertextual references? Would you understand the video more? Would a

title/into help?1. Person 1 - a title would work well as that would be in the style of

Tarantino, and film clips would only expand on the pulp fiction so they’d be useful.

2. Person 2 - I believe it would be help as the only intertextual reference I could pick up was pulp fiction.

3. Person 3 - Maybe adding in shots that mimic film clips would work to help understand the intertextual references, a title would be fitting for the style of video based on the references.

4. Person 4 - It would definitely add to the total picture and potentially could add a nostalgic aspect to the feature.

Overall: Do my products compliment each other? Any overall improvements that could be made?

1. Person 1 - I’d say that the digipak and poster compliment each other more than the video does but you can still see that it’s a part of the package through its content and PF references. I think adding a title to the video would be beneficial, especially if you used the same font that has been used for the digipak and poster.

2. Person 2 - Both the digipak and poster compliment each other very well, the only criticism I have is maybe using more of the colour pink on your digipak to fill up some white space. Your production is very well made and the dancing is top class, adding in some titles would be useful so intertextual references can be made from the start instead of as and when you see them.

3. Person 3 - I think the digipak and the poster compliment each other well, and the use of black and white costumes within the video helps link them all together. Adding something into the white space on the digipak could help make it look less empty and a title on the video would help the audience to understand the references.

4. Person 4 - I think they work well together but definitely films clips would add to the feature.