How did I attract/address my audience?BY ALEXANDRA GREGORY

IntroductionWhen creating my media product I have to ensure that I attract and address my audience which are females from teenagers to young adults.Addressing and attracting my audience is important in any film opening, so to ensure I did I had to use the key features and make sure that they were met.

ActorsOne way to attract and address my audience is by using the right actors, which is why I chose to use young and attractive male and female actors.By using young actors I have allowed the audience to already feel connected to the film as they are the same age etc. If I was to attract an older audience I would have picked older actors.By using attractive actors it allows the audience to be attracted to the film more as it is a natural thing for people to do and feel, as they are able to accept their roles if they feel comfortable with their appearance.

Location/SetThe location that I used at the beginning of the film was at a school classroom, which for the audience I have chosen to attract to watch my film is young adults to teenagers it allows them to understand the characters more and feel in sync with them as they have that knowledge and understanding of being at school and the experiences that come with it, especially the romance that happens within school, such as the different groups that are within school, for instance the “popular” group which is commonly used in most films. So by using this commonly used aspect the audience are able to see and understand which attracts them to the characters depending on where they see themselves and what their experiences are at school.

GenreThe genre that I used is romantic-comedy which is largely watched and enjoyed by females at the ages of 15-25 which is my target audience.By using this genre to attract my audience I have stuck to the stereotypical genre for this audience.I have modified the storyline to meet my own needs, as it usually follows the ‘boy meets girl’ story, as I have made it that the boy is in love with the popular girl and doesn’t get noticed etc. which is usually in most films the opposite way round. I have done this so the audience can feel sorry for the boy, which can attract my audience more than having the same story as they watch how he wins her over.

Audience ExpectationsI have attracted my audience by having the audiences expectations challenged by the boy already in love with a girl that is out of his lead which is explained in the slide beforehand, as the expectation of the audience is for it to be ‘boy meets girl’ which is challenged completely, as it follows a different line.

However the expectations after the opening may be right, but this attracts the audience as they will want to find out if they are right, or if he gets the girl or not.