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In what ways does your media product use, develop or challenge forms and conventions of real media products?

How did you use media technologies in the planning, development and evaluation stages?

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  • 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • 2. Introduction
    We have experience from looking at real media products and this is evident from the textual analysis we completed in the first phase of our planning. This was in order to identify and gain inspiration of real codes and conventions from the genre we were interested in for creating a music video. We explored the rock genre and from the four textual analysis we completed we could clearly see the codes and conventions of real produced rock videos. We took inspiration from these and noted what we liked and to see if we could incorporate similar attitudes, shots and lighting techniques into ours following the codes and conventions we had discovered. There are also codes and conventions we found but challenged them by creating them differently with a slightly different meaning.
  • 3.
    • We have also gained experience from the synoptic analysis we have looked at and from following the rock genre we worked out what we needed to create and how we could challenge ideas to incorporate our own uniqueness into the creation. We also noticed that theme is important in the rock genre and we have followed our own theme in our ancillary texts and in our production, and this is the colour red and its representation of love.