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How Diverse Thinking Produces Better
Reportingwith
Margot Carmichael Lester
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
Why We Care About Diversity in the Newsroom
•Our work should reflect our community
•Multiple perspectives drive better reporting and coverage
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
Kinds of Diversity • Racial • Personality (intra/extravert) • Geographic • Gender/Sexual Identity • Economic/Class • Cultural/Ethnic • Cognitive • Age
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
Photo by bachmont - Creative Commons Attribution License https://www.flickr.com/photos/8845870@N07 Created with Haiku Deck
Racial Diversity The percentage of minority journalists was 17% in 2016.
Source: The American Society of Newspaper Editors
More than 33% of Americans are Latino or non-white.
Photo by bachmont - Creative Commons Attribution License https://www.flickr.com/photos/8845870@N07 Created with Haiku Deck
Gender Diversity
Women reported 25% of TV news, 38% print & 46% digital.
Source: Women’s Media Center 2017 Study
Women are 51% of the U.S population.
Cognitive Diversity •Differences in perspective or information processing styles
•How individuals think about and engage with new, uncertain and complex situations.
Source: https://hbr.org/2017/03/teams-solve-problems-faster-when-theyre-more-cognitively-diverse
Cognitive Diversity
Perspective: Whether we prefer to rely on own expertise or gather ideas and expertise from others
Knowledge Processing: Whether we like to rely on existing knowledge or find new knowledge
Source: https://hbr.org/2017/03/teams-solve-problems-faster-when-theyre-more-cognitively-diverse
Multiple Perspectives Drive Better Journalism by 1. Identifying new or different
topics & angles 2. Empowering deeper reporting
& broader coverage 3. Uncovering biases 4. Reflecting our community
more accurately© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
How Multiple Perspectives Drive Better Journalism
5. Helping reporters ask better questions
6. Integrating first-person experiences of editors and reporters
7. Supporting source diversity© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
Photo by shareski - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/91312924@N00 Created with Haiku Deck
Tools for Deliberation and Decision-Making
Photo by Brett Jordan - Creative Commons Attribution License https://www.flickr.com/photos/55497864@N00 Created with Haiku Deck
Guiding Principles • Strike a balance between
applying what you know and discovering what you don’t. This helps us identify different approaches and iterate or create new options.
Source: https://hbr.org/2017/03/teams-solve-problems-faster-when-theyre-more-cognitively-diverse
Guiding Principles • Apply your and others’
experiences, expertise or perspectives.
• Step back to see the bigger picture. This improves our ability to see things differently & clearly.
Source: https://hbr.org/2017/03/teams-solve-problems-faster-when-theyre-more-cognitively-diverse
Run a Better Budget or Editorial Board Meeting
• Solicit input from each person.
• Note all opinions & options. • Gently challenge assertions
& point out biases. • Focus on the goal.
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
The Goal Fair and accurate
reporting that serves and reflects
the community.
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
Make Better Assignments
• Explore multiple story ideas and angles.
• Solicit questions & sources from other team members.
• Add perspectives with analysis, op-eds or additional reporting.
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
The Goal Giving readers the
information they need to make the best possible decisions about their
lives, their communities, their societies
and their governments. Source: www.americanpressinstitute.org/journalism-essentials/what-is-journalism/purpose-journalism/
Photo by shareski - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/91312924@N00 Created with Haiku Deck
Tools to Deal with Conflicts
Make & Keep Small Agreements
• Agree on the problem. • Agree on or revisit your
goal. Every time you make and keep an agreement, your team gets stronger.
Source: http://www.slideshare.net/stevepeha/the-culture-engine-humanpowered-change-for-high
Guiding Principles • Safety: Have compassion for
yourself and others. • Respect: Hold everyone as
able. • Ownership: Be responsible for
your results and perspectives. Don’t blame others.
• Intention: Be clear on the results you want to create.Source: http://www.slideshare.net/stevepeha/the-culture-engine-humanpowered-change-for-high
Conflict Resolution Strategies The Decider Protocol
1. Someone offers a concise and actionable proposal. “Let’s write an op-ed supporting gender-neutral bathrooms.”
2. Everyone votes. Thumb up: Love it! Thumb sideways: I’m OK with it Thumb down: No way!
3. Anyone voting no must make a counter proposal.
http://www.mccarthyshow.com/online/.
Conflict Resolution Strategies Dot Voting
1. Someone jots a concise and actionable proposal on a board or chart paper. “Let’s write an op-ed supporting gender-neutral bathrooms.”
2. Everyone votes. Place a dot sticker next to the option they like best
3. The option with the most dots wins.Source: http://dotmocracy.org/what_is
So?Diversity isn’t a buzzword.
Tapping into the diversity of your newsroom team makes you a better journalist and makes your paper or show a better product.
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
with Margot Carmichael Lester Twitter: @word_factory
Blog: thewordfactory.com/our-blog Instagram: @beabetterwriter
Thanks for attending
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
How Diverse Thinking Produces Better Reporting