HOW DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE CODES AND CONVENTIONS OF REAL MEDIA PRODUCTS?X

By Tara Olajide

Introduction

> Hi there,

My name is Tara and I have just completed my Advanced media portfolio for Media studies. I have thoroughly enjoyed advancing and growing as a student straight from my preliminary through to my foundation and now to this final stage.

This presentation will focus on how I have made use of real media products to create my own work and also how this has informed my creative decisions.

Stay tuned and enjoy :)

Key words?

> Codes

> Conventions

> Media products

> Real media products

> Challenge

> Use

> Develop

What are codes and conventions?

Codes and Conventions Definition - at the beginning of this course I learnt about codes and conventions and I also learnt about how they influence a

> piece of work. One thing I also learnt was that in order to properly achieve your desired genre you would need to properly convey the codes and conventions of the given genre.

> Codes are systems of signs, which create meaning. These may include both technical codes or symbolic codes. An example of a code that creates meaning would be drugs and guns in a social realism piece.

> - Technical Codes - This is all the ways in which equipment is used to tell the story in a media text (e.g. - camera work or editing).

> - Symbolic Codes - This shows what is beneath the surface of what we see. For example, a characters action can show you how they are feeling and their emotions.

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> - Technical Conventions - A convention in a technical area. These conventions, apply to the majority of music videos for e.g. the video being the same length as the song and fast cuts

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> - Genre Conventions - this is where conventions are associated with a particular genre. An example of this would be Pop videos, that ba e dance routines and bands performing songs with instruments.

Conventions are..

Conventions

Conventions are the widely recognised way of doing something which is to do with content, form and style. There are two types of conventions which consists of:

- Technical Conventions - A convention in a technical area. These conventions, apply to the majority of music videos for e.g. the video being the same length as the song and fast cuts

> - Genre Conventions - this is where conventions are associated with a particular genre. An example of this would be Pop videos, that ba e dance routines and bands performing songs with instruments.

Codes and conventions of social realism

Codes and conventions of the social realism genre

· Plot usually in involves lower class to working class people

· Plot should be a realistic to the people of lower class and working class perspective

· Hand held shot used frequently to give the film a documentary feel and to show the character feeling in a visual way

· It should contain minimal amount of editing to give it more of a realistic effect

· Minimal amount of non-diegetic sound if not none. Should only to be put in a social realism film for effect

> · Establishing shot so the audience always know were the scene is being taken place