How effective is

How effective is

the combination

the combination

of your main

of your main

product and the

product and the

ancillary texts?

ancillary texts?

Production Aims

Production AimsFilmFilm

The main products aim's of our film The main products aim's of our film was to create a crime thriller film was to create a crime thriller film that not only had the same charm that not only had the same charm as old crime films such as as old crime films such as ‘GoodFellas’ and ‘Reservoir Dogs’ ‘GoodFellas’ and ‘Reservoir Dogs’ while also keeping it contemporary while also keeping it contemporary and having a sense of social realism and having a sense of social realism to It. We wanted a character driven to It. We wanted a character driven story in which the audience would story in which the audience would relate to and maybe even like the relate to and maybe even like the films protagonist. We also tried to films protagonist. We also tried to make the supporting cast, while make the supporting cast, while bad guys, likeable as well so that bad guys, likeable as well so that the audience would have more of a the audience would have more of a reaction when the betrayal takes reaction when the betrayal takes place in the film, just as a betrayal place in the film, just as a betrayal take place in the two other films take place in the two other films mentioned above.mentioned above.

The main aim of our poster was to obviously, drawn viewer's in. However we did also want to get across the themes, style, tone and even a hint at the plot in our films poster. Like many posters for crime films, it has a close up of the characters face on the poster. This was important, because, as mentioned earlier we wanted a very character driven story with relatable people in the film. This close up establishes Cyrus as the films lead.

However it also gives hints at the films plot as the films title is covered in drugs, or more specifically, cocaine. Viewers of the poster could see and interpret this to mean the film has a theme of drugs in it, simply from looking at the poster. Another plot point we hint at is Cyrus’ hidden agenda. This is shown through half of his face being obscured. This is also a style seen on many other crime thriller posters.

We have included all the things you would find on any other poster such as the writing at the bottom crediting people involved with the film, the films website, the BBFC rating the film has been given and the producer's and distributors logo’s. We also included critic reviews that you find on most films posters that have received good critical acclaim.

Production aims of our poster

nnExample of a film poster similar to ours

Our Radio Trailer’s objective, was just like our posters, to get people interested and drawn them in to watch our film . However we had more options with the radio trailer because even though there is no images, you can use audio alone to get the audience excited about your film. For example we tried to go for a more action orientated approach with this trailer.

For example we included explosion and banging noises in the trailer as well as clips from the film of the characters voices saying dramatic lines. Dan is providing the information on the trailer stating things such as the cast members, the critical responses the film received and the release date. He is speaking not in his normal voice but in much deeper, booming dramatic voice. We also included music from the montage scene of our film as it is the most upbeat music in the film and will help get the listeners excited rather than if we had used some of the more downbeat music that was used in our film.

Our radio trailer was quite brief, lasting only between 30-40 seconds we felt that it needed to be brief, direct and exciting.

Production Aims of our radio trailer

Our Radio Our Radio TrailerTrailer

Other forms of Advertising we Other forms of Advertising we used for our filmused for our film

One more form of advertising we used for our film was the viral adverts. As our film is about four criminals. We decided to create 4 wanted posters for each main character in our film. We gave details about the characters on the posters.

What added to the effectiveness of the posters and what made them appear to be from the films ‘world’ is that these posters actually appeared in our film. Not only that, but the main character in the film actually interacted with them.This will help the people who see these posters and then get them immersed even further into the films ‘universe’.

Other films use of Other films use of viral advertisingviral advertising

Many other films, including films in the crime thriller genre, use viral advertising to market their films. Viral advertisings main aim to become as popular as possible by being passed around by people, usually on social networking sites or by other means on the internet.

One film in the crime genre that used viral advertising well was the film ‘The Dark Knight’, which involved leaving users clues to an online treasure hunt which would eventually lead the users to a website which hinted at the films antagonist, the Joker.

How effective do you think the two How effective do you think the two ancillary texts are in selling your ancillary texts are in selling your

product?product?

I believe that our ancillary texts were successful in selling our product as many people have already viewed our film on YouTube I believe that our ancillary texts were successful in selling our product as many people have already viewed our film on YouTube despite it only being on the website for a short amount of time. Personally, I think that the poster was better at selling the despite it only being on the website for a short amount of time. Personally, I think that the poster was better at selling the product than the radio trailer. The reason I think is because the poster hints more about the films story, characters and style, product than the radio trailer. The reason I think is because the poster hints more about the films story, characters and style, more than the radio trailer does. more than the radio trailer does.

For example, we did get across some of the same messages in the radio trailer as well as poster. For example in both we told For example, we did get across some of the same messages in the radio trailer as well as poster. For example in both we told the audience that the films main driving plot was a drug deal. However in the poster we gave hints to the viewer that there was the audience that the films main driving plot was a drug deal. However in the poster we gave hints to the viewer that there was two sides to Sam’s character. While we did not directly mention this on the poster we inferred it and I think that this actually two sides to Sam’s character. While we did not directly mention this on the poster we inferred it and I think that this actually makes the poster more effective as it will further intrigue the viewer and make them want to work out the hints for themselves makes the poster more effective as it will further intrigue the viewer and make them want to work out the hints for themselves and eventually leading them to watch the film. The poster and the Radio trailer both give information such as the members of and eventually leading them to watch the film. The poster and the Radio trailer both give information such as the members of the cast, the production company and critical reviews.the cast, the production company and critical reviews.

The radio trailer also has its own positives as it features clips of dialogue from the film itself as containing music and sound The radio trailer also has its own positives as it features clips of dialogue from the film itself as containing music and sound effects meaning that people could simply be listening to the radio, hear the exciting sound effects and decide they want to effects meaning that people could simply be listening to the radio, hear the exciting sound effects and decide they want to listen to the trailer. Finally, the sound effects such as explosions give listeners an idea about what sort of film it is. In our case, a listen to the trailer. Finally, the sound effects such as explosions give listeners an idea about what sort of film it is. In our case, a film with action scenes. film with action scenes.