FONTS

Back cover Front cover

Spine Disc one

Disc two Magazine advert

The font that I have used for the title of the album, ‘White Teeth Teens’, is one I found on the website dafont.com. It took me quite a while to choose which font I wanted to use as I selected lots that I liked and then narrowed it down to a select few so that I could decide which one I wanted to use on my product. I chose this one because I think it is quite a unique style and would catch the audiences’ eye because of how different it is to already existing album fonts. I think that the album and the magazine advert work well together because of how the fonts I have used are the same on both of the products, therefore illustrating how they look professional. I didn’t want to use different fonts because I think that if I did then the products wouldn’t look real and therefore they wouldn’t sell as well because people wouldn’t like how they looked.

ATELAS

Magazine advert

Spine

Back cover

Back cover

Disc two

Disc one

Inside imageInside image

LEMON/MILK

This is another font that I used on both of the ancillary texts I created; the digipak and the magazine advert. I also found this font off the website dafont.com, and chose to use it because I liked how bold it is, which makes it stand out against the background that it is put onto. Using this font ties both of the products together as I have used it on both the digipak and the advert I created. I used it on the spine because this is an important part of the digipak as it is the artist’s name, and also used it on the back cover for the track list and the artist’s website. I used it for the tracklist because I like how bold the font is, and this makes it stand out against the image I used of the sky on the back cover. I used it for the website because this is a place which the artist would have links to all of her social media so that people can follow her and also one to her merchandise, including the album that she is selling – this would hopefully boost profits because people could go onto the site to just have a little look around and possibly buy the products because of impulse. I used this font on the magazine advert for the text that said ‘on sale from July 15th’ because this is one of the important parts of the advert; people would want to know when the album goes on sale so that they know when it will be available for them to purchase. Unconventionally, I used this font on the two discs I created. This is because I know from past experience that it is frustrating when you don’t know which disc is which and therefore don’t know the contents of them: by using this font it makes the text look bold and stands out a lot better against the image used on the discs, rather than what artists usually do: make the ‘disc one’ text really small so it is almost impossible to see.

Magazine advert

Front cover

Spine

I found this font also off the website dafont.com, as it is the website I used to get most of the fonts for the text I used on my products. I used this font for the parts that I wanted to include on my product but that I didn’t feel were important enough to be in a really bold or large font. I still think that this font is quite bold, though, but not in the conventional way; it capitalises all letters which still makes the text stand out in a different way. I used this on the front cover of my product because I wanted the artist’s name to be recognised, but wanted the album name to be seen beforehand. I also used this on my magazine advert because this links the two products together and shows the audience that they are professional products because I have been consistent in the use of fonts, which is conventional of already existing products.

BASIC TITLE FONT

Back cover Inside image Inside image

Disc one

Disc two

Magazine advert

In my products, I used lines to surround some of the text because I was inspired by Foxes album ‘Glorious’, and created my back cover before I created the other five on this page. I really liked how this looked so then I decided to use this design on the other parts of my digipak so that each part tied in and the back cover didn’t look random. I wanted to do something similar on the magazine advert I had to create so that it linked in well with the digipak, but didn’t think that the lines surrounding text would be suitable and thought it would look odd. This is why I used a different style of line on the advert, which I think works really well due to it looking like the title of the text ‘Debut Album’ is underlined, emphasising what the advert is for so it’s easy to see.

MEANING

The meaning behind the front cover I have created was how the artist has two opposing ideologies. One of these is the side in which there is a harsh light on her face, representing the side that she lets people see – her trying to fit in by changing herself and becoming someone who she’s not. The other side of the image is really dark because of the lighting I have used, and this represents her actual self; the side she is trying to hide from others. Even though this side is really difficult to see, it is still visible and demonstrates how it is something she wants to do, but is finding it difficult to be true to herself as she doesn’t think people will like her. This is the same message that I wanted to demonstrate in my video. In the top two images, the artist is seen removing her kimono, dropping it on the floor and then walking away from it. The images below this are what happens next in the video; the artist spins around and, in terms of mise en scene, the artist’s outfit changes from the kimono to a shirt. This demonstrates her attitude and ideology changing from wanting to fit in to being comfortable with who she is; which is the main message I wanted to be seen in the video I created.

SHOT USE

To ensure that the digipak I had created linked well with the music video I had also created, I used the shot of the sky I originally had in my video as part of my product (the image above is the shot of the sky currently in my finished product, but I used a shot I had filmed earlier on in the video making process to create my digipak because it is a lot lighter shade of blue). I think that people may assume that the album is just a gradient colour at first, but then after watching the video may realise that it is actually an image of clouds and not just a colour I found off Photoshop. I think this is a really clever way of linking the products together because things like this are usually linked because of an image of the artist, not the shots that are in between.

In the music video I created, I showed the artist being ‘fake’/not herself in lot of different ways. I did this by showing the audience what she is wearing, which is similar to the two female actresses in my video as these are the two ‘popular’ girls that the artist is trying to impress and also in the shots where the bobbles and grips are dropped and when the artist is doing her hair. This is because this again demonstrates how she is trying to be someone she is not as she is trying to look her best. For one of the shots, I wanted to have an image that looked like a Polaroid print. On this I wanted to have an image of the artist looking really fake (orange and posed) to show how this is her dream look. I also think that the Polaroid print portrays the fake/popular lifestyle because these style of cameras are seen to be ‘cool’ and ‘hipster’ by some people. Then, in the digipak, I used an image I took of a bush for the inside images and the discs. I think these fit in really well with the theme of the album because I wanted it to look really natural; this contrasts with these parts of the video and therefore portrays the ideology I want to illustrate very well.

COSTUME

In my digipak, I used the same outfits I used in my video to demonstrate continuity through the products. I did this because I think that this is the easiest and most simple way to portray the message I wanted to create. I purposefully edited the images in a specific way to illustrate my intended message and idea; it is clear to see that I manipulated the images in Photoshop to get my desired effect. This shows how the two products link because I didn’t want to use screenshots of the video for my digipak but still wanted to show that they are both related in some way. I think this shows how they are successful as a combination.