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Layar In Education
Georgia DiaconescuOlga Beza April 2014
GEORGIA DIACONESCUInteractive Print Consultant
OLGA BEZASupport Engineer
TODAY’S SETUP
● 45 minute presentation● Questions via GoTo “question box”
● Get this deck, the recording of this webinar and an industry overview, tomorrow at www.layar.com/education
● Part of the Layar in Business Webinar Series
UPCOMING EVENTS
www.layar.com/events
AGENDA
● Introduction & about Layar
● Layar in Education
● Examples
● 7 Tips for AR in Education
● Product walkthrough
● New Educational Pricing
● Questions and Answers
1992 - Tom Caudell and David Mizell coin the term “augmented Reality”
1968
Ivan Sutherland
1984
The Terminator heads-up display
LAYAR
2009 - with the advent of
smartphones with a camera
and a digital compass,
Layar realized the potential
to deliver Augmented Reality
to anyone owning such a device
Today, Augmented Reality rides the wave of smartphone growth
HOW IT WORKS
It starts with an attention grabbing
front page or image
with a call-to-action to scan
HOW IT WORKS
Hold the device
over the page
with the Layar
app and tap to scan
HOW IT WORKS
The image is then analyzedand its fingerprint is looked up in the “cloud” database
HOW IT WORKS
This is AUGMENTED REALITY
After a match, digital media is downloaded and placed
on the image
● Image Recognition
● Augmented Reality for Content & Interactivity
● No special printing technology
● No special codes
BETTER THAN QR-CODES
No ugly visuals
Rich media like video and 3D
Update content after publishing
‘Wow’ effect
THE FUTURE OF ONLINE IS OFFLINE
AR is a 1 billion market opportunity (Juniper Research)
MOBILE PLATFORM is growing fast - 1.5 B smartphones
Research highlights what users do on their phones today
WHERE they are/go (location)
What they LIKE (social),
What they DO (big data & the cloud),
What they SEE (IR & AR) and SCAN (BLE, beacons)
DIGITAL WORLD is seeping into REALITY and
the future of Online is Offline (Layar for Google Glass) Image Recognition & Augmented Reality
BIG DATA
About
LAYAR WORLDWIDE
Founded in 2009
Backed by Intel Capital, Prime, Sunstone
30 people in Amsterdam, New York & Toronto
ABOUT LAYAR
in Education
Exciting times ahead for education professionals!
Demographic change & high levels of expenditure drive a
growth forecast of 7% per year until 2017.
Within that, education technology is predicted to be the fastest growing market. [UK
GOV study]
TECHNOLOGY & EDUCATION
“If we teach today as we taught yesterday, we rob our children of tomorrow.” -John Dewey
Sales of textbooks - expected double-digit growth in 2014, high demand
despite the digital disruptions we are presented with.
MEANWHILE …
Technology is making decisive strides into the education sector
.. and students embrace innovations at an intuitive pace.
Recent study - only ⅓ of middle school students prefer to read digital materials, rather than
printed textbooks.
TEXTBOOK PARADOX ?
Traditional approaches to education still seem resilient.
HOWEVER..
One factor which will undoubtedly shift the current paradigm: mobile devices as lifestyle companions - ubiquitous, easy-to-use
Mobile learning is becoming an integral part of K-12 education.
Among students who owned a tablet, 82 % said they used the device for academic purposes. (University of Central Florida study)
MOBILE IN EDUCATION ON THE RISE
1 - SUPPORTS RETENTIONInnovative teaching methods reignite student's interest in the classroom, thus improving student
retention
2 - GROWS ENGAGEMENTResulting in more interaction with the material as well as duration of working with the material. This
leads to Enhanced Educational Experience and a higher overall effectiveness of the learning process.
3 - SUPPORTS ALUMNI COMMUNICATIONEnhanced communication materials show how innovative the institution is as well as the advances of the
use itself.
4 - SUPPORTS CURRENT TREND OF CONNECTIVITY & IMMEDIACYStudents are used to being online all the time & serviced immediately. With Ar printed textbooks can be
updated live using AR as well as being interactive.
7 REASONS FOR AR IN EDUCATION
5 - ENABLES ASSESSMENT SUPPORTSimple tests can be added to existing books enabling teacher to see how far
students have progressed.
6 - ENABLES DISTANCE LEARNINGThe teachers don’t have to be there in person. Adding videos, animation and
more to existing books enables independent and distance learning
7 - EXTENDS THE ‘LIFE’ OF PRINT MATERIALSBy linking print materials to new and updated digital forms of educations the
print materials stay relevant.
7 REASONS FOR AR IN EDUCATION
AR can support recruitment, as well as school marketing and branding efforts
WHAT IS POSSIBLE?
SCHOOL BROCHURES - FLYERS - POSTERS with ..
➔ Videos and slideshows of campus life (dorms, sports, local area etc)
➔ Videos of classes
➔ Video interviews of professors and student testimonials
➔ Link to pages with more information, professor resumes, etc.
➔ Links to pictures of alumni to show where people go after graduating
➔ Social media - enable liking and tweeting
➔ Provide call back buttons for questions
➔ Link to enrollment forms
AR IN EDUCATION MARKETING
Examples
PACE
The University of Winnipeg published PACE - a career services magazine - with
interactive print built in! The pages enable readers to see more information about the
magazine & access
OXFORD BROOKES
Oxford Brookes University enriched their Undergraduate Prospectus 2014
GEORGE WASHINGTON UNI
The George Washington University Office of Undergraduate Admissions uses
Layar to enrich printed student recruitment marketing materials
with extra digital content.
TROY UNIVERSITY
Explore your inner warrior - Troy University recently augmented a campaign to
promote the university
DINOSAUR ENCYCLOPEDIA
This interactive dinosaur encyclopedia educates children about incredible facts about the prehistoric world.
Presents the different species of dinosaurs, their attack and defence techniques, their skeletons.
PEARSON
Developed by Pearson and Layar, “BouncePages” instantly connects textbooks to
digital content, allowing students to discover interactive content illustrating the
concept being taught.
INTERACTIVE WORLD MAPS
Enjoy the personalized, fun yet educational maps for kids. The wall art is
professionally designed and printed locally using latest eco-friendly techniques
and avalibke as posters, puzzles, curtains and more.
INTERACTIVE WORLD MAPS
BOISE STATE UNIVERSITY
Advanced Typography students created planet posters based on the concept that humans use both science and
religion to explain the unexplainable.
Video and audio related to the still images are visible using Layar.
USGS WATERMAP
USGS uses augmented reality to teach kids about the water cycle
ESTELAS DE CANTABRIA
Primary school teacher Fernando Herrera Díaz at IES Estelas de Cantabria (Spain) used Layar for his class of
nine-year-olds; their task was to do research about energy resources.
EXETER COLLEGE
Exeter College created augmented door hangers for their students.
Upon scanning, students access an awesome video of various students and teachers,
wishing good luck to everyone with their studies.
7 Tips for AR in Education
# 1 - ADD WORD EXPLANATIONS WITH TEXT AND IMAGES
Use AR with textbooks and enhance pages with extra
explanatory information (links, text and images).
Keep it simple for you to make - use existing images or
add a simple, textual explanation
# 2 - ADD EXPLANATORY VIDEOS, TUTORIALS
If you are able create your own video and use the Layar Creator
to place them on the page. Also YouTube videos may be used.
Video is the most popular AR media format.
7 TIPS FOR AR IN EDUCATION
# 3- ADD POP QUIZ AT THE END OF CHAPTER
Students use AR to do a test at the end of a chapter in a school
book. The teacher creates the test and gets the collected
answers for review.
This is a way of AR testing the students on the material they are
studying.
More information in the Industry Overview document!
7 TIPS FOR AR IN EDUCATION
# 4 - ADD REVIEWS BY OTHER STUDENTS IN VIDEO/TEXT
Needs good involvement by the teacher - gathering feedback
from former students.
Former students offer tips on how to study the material, share
what they liked about the book, what they didn’t.
7 TIPS FOR AR IN EDUCATION
# 5 - CREATE EDUCATIONAL POSTERS
Using video, text and images
These are posters that hang in well visited places.
Students scan the posters to learn more about the
subject matter. More than one student at a time can
experience the posters.
7 TIPS FOR AR IN EDUCATION
# 6 - CREATE A TREASURE HUNT WITH IMAGES
Create a treasure hunt by hanging different images
around the school (knee height, if that is appropriate to
the average height age of the students).
Students have to collect letters from these posters (each
depicting an animal, or object) to form a word and win
the challenge.
7 TIPS FOR AR IN EDUCATION
# 7 - CREATE A TIMELINE
Idea from Early Adopter for the Avenues School
It starts with a timeline poster. Each class or group of students have the assignment to fill the timeline in AR, with information on history, art or any other content.
It becomes an interactive learning tool - learning by creating
It can be displayed in the school as an educational poster for other students and periodically updated with new, exciting content.
Students will be working on their computers, using the Layar Creator to do this project.
7 TIPS FOR AR IN EDUCATION
Product Walkthrough
THE LAYAR APP
Free - iOS and Android
Works on smartphones & tablets
Shows 2D &3D
Geo based & Interactive Print
Reads QR-Codes
Extend Content with Pop-out and save
CHOOSE ONE OF THE 3 FLAVOURS
1. Do it yourself with the Layar Creator
2. Work with Layar Interactive Print Services
3. Work with a Layar Partner
DIY: THE LAYAR CREATOR
Drag & drop
content creation
Enhance a page
in less than
1 minute
DRAG & DROP BUTTONS
Basic Media Social Advanced
STATISTICS
WHAT KIND OF CONTENT?
ACTIVATION
Usage is directly tied to visual activation.
No call to action? No usage!
LAYAR HELP CENTER
LARGEST10 million downloads in the US, 38 million worldwide
75,000 marketeers & publishers on the Layar Creator
EASIESTMake a page interactive under a minute
FIXED PRICE*$60 per image no matter size of print run or usage
LAYAR DISCOUNTED PRICING
https://www.layar.com/pricing/discount/
Layar Educational Pricing
WHO IS ELIGIBLE?
Small groups and organisations in the education,
charity, art, culture or non-profit sectors.
E.g.: school yearbook, university recruitment materials,
charity event flyers, museum brochures etc.
LAYAR INTERACTIVE PRINT SERVICES
IDEATION & PLANNING
REVIEWING & ANALYZING
PRODUCTION & LAUNCH
Inquiries:
LAYAR PARTNERS
Work with one of the 60 Layar Partners.
Find yours at www.layar.com/partners
Questions & Answers
Get this deck, the recording of today’s show,
industry overview tomorrow at www.layar.com/education
GET THIS DECK & MORE
OLGA BEZASupport Engineer
THANK YOU!
GEORGIA DIACONESCUInteractive Print Consultant
