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ICEF Presentation
How to benefit from consolidation
trends in the Canadian ESL market
– November 2014
www.IELTS.ca
www.IELTS.ca
disclaimer
The Company seeks safe harbour from any
content or forward looking statements.
50% ESL - 50% Other languagesShortage most acute in high demand countries:
China, Japan, S. Korea, India Russia, Brazil
With a simple, 26 letter alphabet, English has
become the language of both business and
science.
As a result, the teaching of English, often
referred to as ESL dominates the world
linguistic market.
Ongoing demand has led to a chronic
shortage of ESL instructors.
world
linguistic marketwww.IELTS.ca
growing
ESL market
English will maintain and grow its dominance, moving from a marker of the elite
in years past to a basic skill needed for the entire workforce. The British Council
reports that by 2020, two billion people will be studying English.
Forbes, October 26, 2012, Dorie Clark, Contributing Editor
Ongoing need to learn ESL for education and employment drives
market.
Mandatory ESL programs have proven to be ineffective.
ESL Instructors overseas are generally inexperienced, newly
graduated English speakers seeking free travel.
ESL recruitment programs have exacerbated the situation.
www.IELTS.ca
international
immersion programs
ESL students are increasingly
seeking out opportunities to
study abroad
ESL proficiency and national culture
are key factors in the decision to use
an education agent
www.IELTS.ca
why Canada?
Canada is one of the world’s most
preferred ESL learning destinations
This matches well with Canada’s
world ranking regarding PSE studies
www.IELTS.ca
canadian
ESL market
• ESL market in Canada generates more than
$1B per year but is highly fractured.
• There are 750 ESL schools in Canada. The
majority of these are small, private, stand-
alone operations.
• Canada’s size, its weather and its many
regions make market entry challenging in
any business.
www.IELTS.ca
case for
consolidationwww.IELTS.ca
students benefits
www.IELTS.ca
Standardized curriculum Pathways & Opportunities
agent benefits
Service one organization with thousands of students
A national chain of schools
Standardized curriculum
National selection of University
& PSE schools
Access to capital, corporate development
Centralized, online registration
Able to provide competitive commissions
www.IELTS.ca
This isn’t about teaching English.
This is about helping people to create pathways
and opportunities for themselves. In education, at
the workplace and in their personal lives.
www.IELTS.ca
Una est dare conantur
about ILIwww.IELTS.ca
Distinguished History
The International Language Institute is one of Canada's oldest
and most prodigious ESL providers. Over its 31 year history, ILI
has taught English to tens of thousands of students from all
over the world.
ILI is a past winner of the Lyn Howes award which is provided
to Canada's top ESL innovator and provider.
IELTS Test Provider & Administrator
ILI is the exclusive British Council provider of the internationally
recognized IELTS English language assessment test in Atlantic
Canada. The Company operates six testing centers in the region
including one at ILI headquarters in Halifax. www.IELTS.ca
teacher trainingwww.IELTS.ca
English Canada (EC) is the sister company of ILI and was the first
company in North America to be certified by Cambridge University to
offer the CELTA teacher training program.
Since 1983, EC has helped more than 1,700 people become CELTA
certified ESL instructors. The best of these are offered work with ILI.
www.englishcanada.org
about Halifaxwww.IELTS.ca
Capital city
Founded in 1749
Moderate climate
Population 400,000
35,000 university students
5 Universities and colleges
Largest city in Atlantic Canada
Government, business, education & military centre
Direct flights to Toronto, Montreal, New York, Boston,
Detroit, Frankfurt, & London
our campuswww.IELTS.ca
16,000sf in the heart of the university
district. High speed cabling.
ESL developmentwww.IELTS.ca
Standardized curriculum which delivers
superior educational outcomes
National PSE
placement program
Specialized courses in digital
format. Instructors use advanced
technology teaching platforms
Cutting edge classrooms which create
immersive ESL environments Comprehensive testing
corporate development
Public company – TSX / CSE
• ESL curriculum development
• National ESL school chain
• National PSE pathways
• IELTS test provider
• CELTA teacher training
• Corporate branding
www.IELTS.ca
agent basedstudent recruitment
• International focus
• Reward success
• Long term relationships
www.IELTS.ca
join the team
ESL will continue to expand
its linguistic dominance over
the next 10-20 years
Use of agents on the
increase
Canadian ESL market in
process of consolidation
www.IELTS.ca
Now is the time to get your agency or school,
positioned in the Canadian ESL market.
contact ILIwww.IELTS.ca
Visit us at Table K20
Michael Hunter
President and CEO
Chris Musial
Marketing Director
Raissa Musial
Operations Manager
Vicky Choisnet
Registrar
Andrea Thom
Director of Studies
Michelle Ford
IELTS Administrator
Phil Graham
Social Director
Phyllis Hart
Host Family Coordinator
International Language Institute
1190 Barrington Street
Halifax, Nova Scotia
Canada B3H 2R4
Tel +1-902-429-3636
Fax +1-902-429-2900
Web www.ili.ca
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