how to overcome oversimplifing

picture?

Olga Mukhortova

specialist in advertising,marketing,communications

from 1997 in teachingfrom 2002 in business

I teach students in the field of advertising here, in Russian State Universityfor the Humanities

oversimplifying picture

in everyday life

let's talk about time

a morning lesson in RSUH

there are no studentsare they late?

08:01 a.m.

are they late?

08:05 a.m.

are they late?

08:10 a.m.

are they late?

08:15 a.m.

are they late?

08:16 a.m.

are they late?

08:20 a.m.

russian ruleof 15 minutes

● describe oversimplifing in this situation● what is the reason of oversimplifing in this situation?● what is the outcome of oversimplifying?

how to overcome oversimplifing

in this situation?

let's talk about a smile

they do not smile why?

they smilewhy?

russians never smileamericans always smile

is it a truth or a lie?

It is a stereotype

It is a stereotypeA stereotype is a preconceived idea that attributes certain characteristics (in general) to all the members of class or set.A stereotype can be a conventional and oversimplified conception or image based on the belief that there are attitudes, appearances, or behaviors shared by all members of a group. Stereotypes are forms of social consensus rather than individual judgments

wikipedia

how to overcome oversimplifing

in this situation?

when do you smile?

american rules ofsmiling

russian rules ofsmiling

the russian smile as the russian sign

● the russian smile is not the sign of politeness● it is unusual to smile to unknown people● no smiles during the lessons and work● a smile is the sign of personal good feeling to the other person

can russians smile?

:)

yes, we can

yes, we can

let's talk about them

is he an image or a person?

is he an image or a person?

describe this situation

describe this situation

let's compare

why does he look this way?

describethe role of marketing,

PR and advertising

in this picture

describethe role of

culture code in this picture

why does he look this way?

describethe role of marketing,

PR and advertising

in this picture

describethe role of

culture codein this picture

how to overcome oversimplifing this picture?

make a resume of this lesson

●what does it mean “to oversimplify”? ●why oversimplifying is a problem?● what are the advantages of oversimplifying?● what are the disadvantages of oversimplifying?

спасибо:)