How to Position Your Social Content

How to position your social content!

Thursday, December 1, 11

www.edsocialmedia.com

www.admissionsquest.com


http://www.edsocialmedia.com


http://www.admissionsquest.com

http://www.admissionsquest.com

Edgerank


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3Thursday, December 1, 11

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3 Affinity


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3 AffinityWeight


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3 AffinityWeightTime Decay


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“Affinity is the value Facebook assigns to an object’s creator relative to other Facebook users. In plain English, the more a person comments, likes, or interacts with your posts, the higher their affinity to you, and the greater the likelihood that your posts will show up in their news feed.”

Affinity

http://www.6smarketing.com/facebook-edgerank-algorithm/




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““Weight” combines what the item is and how it’s being interacted with. As for the “what,” videos, photos, and links are generally considered to have the highest weight. In other words, if a fan views a video on your page, this will score far more points in Facebook EdgeRank than if they simply visit your page.”

Weight

http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/




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“Like Google, Facebook is concerned with the freshness of content. Newer content and interactions hold more importance and have a higher likelihood of being published in your news feed. The older the interactions are with an object, the lower their time decay score and less of ability they have to push content to the top of people’s news feeds.”

Time Decay





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Reconsider how you post


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“The days of “schedule-and-go” social media are over.”

http://www.convergeconsulting.org/wp-content/uploads/2011/11/How-Facebooks-Changes-Affect-You-higher-education-marketing.pdf






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PREM

IUM

!Call to

Actio

n!

Tips to boost edgerank


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Schools to research

The Hun Schoolwww.facebook.com/hunschool

Northfield Mount Hermon Schoolwww.facebook.com/nmhschool

Proctor Academywww.facebook.com/proctoracademy

The Webb Schoolswww.facebook.com/TheWebbSchools


http://www.facebook.com/nmhschool







Have you reserved your channel?

http://www.youtube.com/user/MySchool





48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day


Over 3 billion videos are viewed a day


800M unique users visit YouTube each month


Prime opportunity for schools to be seen!(the competition’s pretty light...)


Pro Tip: Take 5 minutes to optimize your

video’s information






































Pro Tip: Don’t forget to link back to your site!


Pro Tip: Don’t forget to link back to your site!


Pro Tip: Linking from

your site helps as well!


Pro Tip: Linking from

your site helps as well!






Pro Tip: Annotations

rock!


Schools on Youtube

The Webb School (TN) Ridley College The Webb Schools (CA)




Mine your database for (alums, parents, etc.) for followers



Engage your followers




Use #hashtags to brand your tweets and join conversations





Consider streaming your tweets through your site






An active twitter account sends search signals to google & bing







Avoid auto tweet your Facebook updates & vice versa







Avoid auto tweet your Facebook updates & vice versa

Take the time to author unique status updates on each platform


Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/

Search Landscape









Only if

you’re

logged into

google+.






Circles badge: https://developers.google.com/+/plugins/badge/config


https://developers.google.com/+/plugins/badge/config











+1 badge: http://www.google.com/webmasters/+1/button/




So why do I Care?





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AdmissionsQuest - Private School

https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/posts




AdmissionsQuest - Private School

https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/posts?Thursday, December 1, 11

Concord Academy Stoneleigh-Burnham School

Eaglebrook School The Loomis Chaffee School

Schools on Google+


Stay Connected!Peter BaronAdmissionsQuest & edSocialMedia

Email [email protected] (617) 623-4212

Twitter twitter.com/peterdbaron twitter.com/admissionsquest twitter.com/edsocialmedia

Sites www.admissionsquest.com www.edsocialmedia.com


mailto:[email protected]

mailto:[email protected]



Education

How to Position Your Social Content