Upload
lorenzo-mentuccia
View
205
Download
2
Embed Size (px)
DESCRIPTION
Some tips to use social network channels to communicate a European experience of life
Citation preview
INDUCTION MEETING 2013 - Rome 22/11/2013
Lorenzo Mentuccia
LLP Italian National Agency / INDIRE
Original contentSense (Values, identity) +
Information (activity, news) Sharing
Shared contentIntegrate from the single
experiences
Listening(dialogue, exchange, bi-directional communication)
Shared
Knowledge/experiencesRelationships
2/3 of information on the web are viral,
shared through social networks
WEB from network of WEB from network of contentscontents to to network of network of
relationdhipsrelationdhips, “trust” to , “trust” to managemanage and and organizeorganize the the growinggrowing
quantityquantity ofof informationinformation
European mobility projects are experiences that can be shared for
the development of new behaviours and relationships.
Creating awareness and trust.
Erasmus+ = renewed tasks for National Agencies
Dissemination and exploitation:Dissemination and exploitation:
• Select good practices and make them visible to
stakeholders and policy makers
• General information and promotion of the Programme
• Support to beneficiaries for communication activities
Dissemination has grown its relevance in projects
evaluation for final approval
Monitoring: feedback on results and impact of
their experiences and customer satisfaction on
National Agency activity (bottom up)
AGENCY
STAKEHOLDERS
Promotions and information: as “ambassadors”
and multipliers of experiences at many levels
(top-down)
From “numbers” of an administrative procedure to
active actors in supporting new communication tasks
• Visibility and immediacy
Information at global level, quick, immediate and sustainable;
Information easy to get and share
• Relationships building and manteinance
Relationships building and growth around the project (pupils, parents, collegues)Relationships building and growth around the project (pupils, parents, collegues)
Value from a single experience to create a shared awarness
New opportunities and professional development
• Monitoring of results
Monitoring the project impact on the web (feedback)
• Innovative approach of documentation and comunication
Innovative way to transfer knowledge on project stakeholders (building trust)
Modern approach, close to the pupils communication tools
Multimedia contents
School management = visibility, sustainable
innovation, results valorization, partnerships, better
image
Local and national institutions
Policy makers/influencers/experts
INTERNAL ACTORS EXTERNAL ACTORS
MOBILITY PROJECT
Teachers (beneficiaries) = visibility, relationships,
approach close to the class, professional growth
Students = actractive learning approach, awarness,
relationship with teachers, friendships, digital
culture, prevention of negative consequences
Parents = activity control, participation, awarness
Policy makers/influencers/experts
Companies
Public/Private Organizations
Media/Public opinion
Relationship between School and Society
Teaching
(eTwinning)
Communication
and information of
the school
Documentation and
Dissemination of activities
(teacher and class results)
(eTwinning)the school
(general activity of
the Institution)www.etwinning.net
SN need continuty (contents+time+ resources)
and integrate and coordinate planning
�Define purposes, target and channels
�Define activities (frequency, time, intensity, monitoring)
�Define roles between the project partners and the class
� Blog
� Social networking
Microblogging �Microblogging
�Media sharing
�Online content curation
� Slide repository
�Blog -> easy to create and manage; multi user managing; plugin and widget 2.0
�Social networking -> big popularity, group or pages, hangouts, monitoring
�Microblogging -> interaction with influencers, mentions and messages, retweet e
hashtag, constant and quick communication, real time (events)hashtag, constant and quick communication, real time (events)
�Media sharing -> multimedia archive, great impact, possibility to embed
�Content curation -> contents selection on arguments or issues (news); updating;
growth of credibility; quality of information; trust; influencers seeker
�Slide repository –> presentation sharing, visibility, growth of credibility
MANAGING AND MONITORING
• Fast and new content sharing
• Real time communication• Real time communication
• Quick updating
• Instant monitoring
• Geo localization
Copyright
When we sign up on a SN we grant a free licence to use and share our
contents until our cancelletion.
Social Networks have been created to let user to
share contents in a easily a quick way
contents until our cancelletion.
Users are still owner and responsable for the posted content.
Every SN has specific rules for copyright policy
Privacy
FB has restrictive profile visibility for minors in general.
Facebook and Twitter are under U.S laws (SN are prohibited for
minors under 13 years old)
In New Jersey (USA), the Senate is going to pass a law for the
teaching of a "responsible use" of social media at public schools
Students between 11 and 14 years have shown what are the main Students between 11 and 14 years have shown what are the main
social media platforms, the opportunities they offer, how to use
them safely and what are the consequences of an incorrect use
Against bullying, development of a digital culture and awarness for
parents and teachers
�Contents always public and searchable
(indexed)
�Contents are shared by the admin to
the fans
�No limits in number of fans
Contents are visible on fans home feed
No limits in number of fans
�Contents are visible on fans home feed
�Editable URL
� Facebook Apps
�Advertising
�Monitoring tools (Insights)
External promotion and large amount of
people
�Groups can have public or private
contents
�Every member’s post are visible to the
others
�Groups are not searchable on the web
(not indexed)(not indexed)
�Multimedia and File sharing between
members
�Administrators and other members are
visible
� Limits in the total amount of members
Internal community for a few people
InfoTitle
Post
(multimedia)
Events
Categorie
Members
Hangouts: chat, file sharing, video conference, multi device access
#MyComenius
#ILoveComenius
Quote and follow
#ILoveComenius
#ComeniusIta@LLPItalia
@eTwinning_Ita
Hashtags tips
Title/Frequency
Sources
Edit contents
Your Newspaper
https://www.facebook.com/safety
7 ways teachers can use Facebook
(Pepperdine and Stanford Univ.)
1. Helping to develop and adhere to the school policyon Facebook
2. Encourage students to follow the guidelines of Facebook
3. Catch up on the security settings, and the Facebook 3. Catch up on the security settings, and the Facebook privacy
4. Promote good citizenship in the digital world
5. Use Pages and Groups to communicate with students, parents and colleagues
6. Embrace the digital, social, mobile and "always online" learning styles of students of the 21st century
7. Use Facebook as a resource for professional development (stories.facebook.com -facebook.com/education)
https://www.facebook.com/safety/groups/teachers/
� Understand Twitter
� Remember Twitter is a public space
� Protect passwords
� Keep your account secure� Keep your account secure
� Use online safety to connect with your students
� Communicate and respect personal boundaries
� Think before tweeting
� Consider the context
� Block and ignore communications
https://support.twitter.com/articles/20169992
INFO: [email protected]
LinkedIN – Twitter: @sp4ghy
Follow: @LLPItalia on…
DON’T BE LIKE HIM. THANKS!