Kath Bonner-Dunham 7th May 2013

10 Minute Presentation

The PhilosophyHow to StructureLanguage of ImpactTop Tips

Kath Bonner-Dunham 7th May 2013

5Secondsto firstIMPRESS

55MinutestoEDUCATE

5ReferralsFrom thisCONNECTION

5MinutestoCONNECT

5HourstoCONVERT

Rapport to Referral

Kath Bonner-Dunham 7th May 2013

Why?

• Build your Platform• Visibility / Credibility• Positioning Expertise• Products / Services• Educate, Motivate, or Train• Attract Referrals• Develop Skills• Gain Confidence• Opportunity to Practice

Kath Bonner-Dunham 7th May 2013

The Philosophy

Kath Bonner-Dunham 7th May 2013

PreparationTopic

Audience

Outline Prompts

TimeResearch

Message

Practice

Kath Bonner-Dunham 7th May 2013

Story Telling

• Beginning • Middle• End

Kath Bonner-Dunham 7th May 2013

Rule of Three

Good

Ugly

Bad

Present Information in groups of three • Blood, Sweat & Tears• Friends, Romans & Countrymen• Faith, Hope &Charity• Mind, body & spirit• Stop, Look & Listen

Kath Bonner-Dunham 7th May 2013

Rule of Three

Consider:• What kind of business do you want to develop?• What are the most important parts of your business?• What outcome or referrals do you want?

Three KEY Aspects or Examples

ASK !

Kath Bonner-Dunham 7th May 2013

CompetitionYour USP

ExpertiseHumanity

SolutionProblem

Concrete Abstract

From “The Language of Impact” Joel Roberts

Language of Impact

Kath Bonner-Dunham 7th May 2013

Top Tips

Dress to impress – Suitable for your sectorStructure – Beginning, Middle & endPreparation & Practice – practice, practice, practiceRule of 3 – 3 Key aspects or examplesSlow Down – Pace yourself for the timeStay calm – Breath and relaxVisuals – use visuals and promptsImpact – Use the language of impactDO NOT SELL – be open for clients to buy

Kath Bonner-Dunham 7th May 2013

Remember

• Opportunity to explain more• No one is expert speaker• Safe place to practice• Enjoy yourself• Be open & honest• Leave time for Questions