Hq impact for national cop

Ongoing Evaluation of the Impact and Usefulness of

eXtension Horses

K.P Anderson, E.A. Greene and K. Martinson

University of Nebraska, Lincoln, NE University of Vermont, Burlington, VT University of Minnesota, St. Paul, MN

Followers for eXHorses• Videos Uploaded: 186• Video Views: 797,106• Channel Views: 32,812• Subscribers: 1,521

o United States, Canada, Australia, United Kingdom, Netherlands, Germany, Mexico, Belgium, Italy, New Zealand

Demographics for eXHorse

Demographics (June 10, 2008-January 5, 2011)

• Age Range - Top 3 Categorieso 55-64 19%o 45-54 40%o 35-44 20%

• Gender - Male 43%, Female 57%

Credibility for eXHorses

• 6.76 pages per visit with ave. 8 minutes on site

2010

• 8 pages per visit on eXtension.org/horses overall

• Users spent an average of about 5 minutes on the site after coming from YouTube.

Impact and Usefulness of eXtension Horses

• Introduction• Measure impact & behavior changes of users

• Outreach• Educational programs

• Administrators• Stakeholders

• Funding sources

eXtension Horses

• Over 50 equine experts• 32+ institutions• 29+ states

• Science-based, peer reviewed• Online information

eXtension Horses

• Resources• Learning modules• Webinars• Instructional videos• Ask the expert• Informational articles

Previous evaluations:My Horse University and eXtension’s HorseQuest

Monthly Webcast Report

Christine SkellyMichigan State University

Survey Response Data• 2009 Webcast survey was developed• E-mail sent day after presentation• Reminder e-mail 2 weeks after

presentation• Respondents qualify for MHU course

drawing at the end of the year.

My Horse University/eXtension Webcasts

How did you find out about this webcast?


How do you rate your overall horse knowledge?


Overall, how useful was this webcast to improve your ability to make more informed decisions regarding your horse management practices?


How likely would you be to recommend this webcast to other people?


BEFORE viewing this webcast, how would you rate your knowledge on this webcast

topic?


AFTER viewing this webcast, how would you rate your knowledge on this webcast

topic?


I plan to make at least one change to my horse management practices based on this

information.


How many horses do you own/manage?


What horse related topics would you like to learn about in future Webcasts?

• Lameness• Colic• PHF• Pros and cons of Bits• Forages, grasses and hays• Supplements, including coat conditioners and vitamins• Saddle fitting• Equine biomechanics• Stud selection and use for training and competition• Dietary needs and other care for horses of different ages and breeds• Best practices for horse and barn hygiene


• Objective• Evaluate and Demonstrate• Usefulness and Impact • Overall site

eXtension Horses

• Online survey• Review by eX-H leadership team• Approved by UNL IRB• Instant Survey

Materials & Methods

• Respondent perceptions• Content readability• Content usability• Subscriber interaction with content• Effects on user decision-making• Overall satisfaction and usefulness• Subscriber demographics

Materials & Methods Online survey


• Nation wide• Fall 2010/winter 2011• Open = 8 weeks• Distribution

• eXtension Horses team members• Adult horse owners• Industry professionals• Youth


• Single response• 110 responses• 19 states

YouTube

Publicity

Internet Search

Other

Friend or Colleague

Extension educator/agent/specialist

0% 10% 20% 30% 40% 50% 60% 70%

0%

5%

10%

11%

18%

66%

How Discovered eXtension Horse Resources

Other

Never

Have Specific Question

Regular Basis

Once & Awhile

0% 5% 10% 15% 20% 25% 30% 35% 40%

10%

12%

21%

21%

37%

How Often Accessed eXtension Horses

How often access?• I was sent this by my agent. • I had no knowledge of this web site.• I am long distance - i.e., NH but try to stay up on info - I am not sure I am using all I

could - will try to more!• never heard of this site before this survey • Find information not as sophisticated as I would like.• Like more cutting edge research, etc. • I just now found out about the site. I will utilize it now.• Plan to use the site more now that I know it is available• Was unaware that it existede until very recently, but I will use it in the future. and

the videos. just learned of your site. • I often share this link with horses extension clients and undergraduate students

and review the information provided to help prepare for extension talks and class lectures.

• Give this by our extension office and are new to it but will use it in our 4-h group

Not Useful

Hardly ever Useful

Somewhat Useful

Very Useful

0% 10% 20% 30% 40% 50% 60% 70%

3%

5%

27%

65%

How Useful is eXtension Horses

92% found it somewhat to very useful

Main-Community Highlights

Live Webinars

YouTube: eXhorses

Archived Webinars

e-Tips newsletter

Events

News

Instructional videos on eXension Horses

Learning Lessions

Featured articles

FAQs

Ask an Expert

0% 10%20%30%40%50%60%70%80%

47%

50%

51%

51%

55%

56%

59%

61%

59%

60%

64%

67%

Most Useful Sections

Somewhat to very useful

Not Easy

Somewhat Easy

Very Easy

Easy

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

5%

17%

33%

45%

Ease of eXtension Horses

78% it was VERY easy to use

No

Yes

0% 20% 40% 60% 80% 100% 120%

4%

96%

Would You Recommend eXtension Horses to others?

Improve Horse Training

Get most current Information

Improve Horse Care

Get Questions answered

Obtain "unbiased" information

0% 10% 20% 30% 40% 50% 60%

29%

38%

40%

53%

54%

Why Use eXtension Horses?

Not Sure

Not Sure

Yes

0% 10% 20% 30% 40% 50% 60%

22%

29%

49%

I Have Made Changes

Other

Saved Money

Increased Enjoyment

Improved Horse's Performance

Improved Horse's Health

0% 10% 20% 30% 40% 50% 60% 70%

4%

43%

51%

51%

59%

Areas that Changed

Has Not

Has Greatly

Has Somewhat

0% 10% 20% 30% 40% 50% 60% 70%

16%

24%

61%

Improved Ability to Make Horse Related De-cisions

Mange flies & pestsFoaling

General Horse Care

Communication with Feed providerCommunication with Trainer

Breeding

Communication with VetManage Barn

Manage Horse Health

TrainManage Pasture

Feed Horse

0% 10% 20% 30% 40% 50% 60%

26%28%

30%

30%32%33%

34%35%

41%

43%43%

52%

Areas that were Impacted

Other

Local or other government agencies

Cooperative Extension

Horse industry professionals

Internet information

Printed information

0% 20% 40% 60% 80% 100%

8%

22%

52%

82%

91%

93%

Other Resources used by eXtension Horse useres

DEMOGRAPHICS

Own 1-9 Mules

Own 1-9 Draft Horses

Own 1-9 Miniature Horses

Own 1-9 Ponies

Own 1-9 Light Horses

Owned Horses for 11+ yrs

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

6%

13%

22%

45%

81%

82%

Types & Length They have Owned Horses

Other

Horse Training Facility

Own Facility with 1-3 acres


Boarding Facility


Own Facility with over 20 acres

0% 5% 10% 15% 20% 25% 30% 35%

7%

8%

11%

11%

20%

28%

29%

Location of Horses

80% cared for horses themselves

Male

College Degree or above

Female

Current Age of 30-64

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

25%

73%

75%

78%

Profile of respondents

Participants were from 19 Different States

Retail ProfessionalVet

Vet TechHay/straw Provider

Professional Horse show ParticipantHorse Breeder

OtherHorse Trainer

Riding InstructorIndustry Professional

Amateur horse show ParticipantRecreational Owner

0% 10% 20% 30% 40% 50% 60% 70%

0%0%1%

7%15%

20%21%22%23%

27%41%

65%

Horse Involvement

BreedingHorse show Events

How Classes are JudgedBits & Bitting

Enviromental ImpactManure Management

Unwanted HorsesFencing Options

Basic TrainingHorse Handling

Buying HayFacility DesignWhen Call Vet

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

62%66%

70%71%

73%73%74%75%76%76%77%

81%82%

Areas of Interest

Equine DentistrySupplements

Liability

SafetyGrazing Habits

Equine Behavior

Minerals & VitaminsPoisonous Plants

Horse Nutrition

Vaccinations Hoofcare

Colic

78% 80% 82% 84% 86% 88% 90% 92% 94% 96%

84%87%

88%

89%89%

91%

91%92%

94%

94%95%95%

Areas of Interest

Conclusions

• Half or more implemented changes• Improved horse

• Health• Performance

• Overall more enjoyment from their horses• Financial savings - 50%• More informed decisions – 85%

The Survey

• http://www.instantsurvey.com/login.asp

http://www.instantsurvey.com/login.asp

Conclusions

• Strengths– Current– Peer-reviewed– Research based content– Available to all

• Improvements– Improve marketing– Build credibility– Build trust with users– Encourage repeat users– Expand audience

Questions???