Upload
daniherro
View
281
Download
0
Embed Size (px)
DESCRIPTION
Slides from HR
Citation preview
Social MediaDefinitions, Facts, and
Implications
...a shifting digital landscape
• changing societal norms (expectations)
World Book Online Wikipedia
Favorites/bookmarks Delicious/social bookmarks
personal website blogs
list servs/retrieval RSS Feeds
content management system wikis
directories (taxonomy) tagging (folksonomy)
Walgreens photos online Flickr
publishing participating
Web 1.0 vs. Web 2.0
Societal, Individual Changes
• Horizon Reports - societal trends
• Kaiser report - 8-18 year olds use media
• New Media Literacies (Jenkins et al., 2006)
• Forrester Reports - trends in business and industry
participatory communication the “new” Internet
How is communication shaped today?
• continues to be shaped by individuals and society (valued and required)
• the Internet plays a larger role in communication than ever before - and the practices online continue to change
• no longer shaped solely by print/text
• continues to be social; availability of media enhances opportunities to participate in social environments
The Facts• Facebook has 5+ million users - 28% are
over the age of 34 - fastest growing segment
• 48 billion unique images on Facebook
• Twitter’s use is over 90% last year alone
• LinkedIn has a 10-15% following in the US
• YouTube - 2 billion views a day; average person spends 15 minutes a day
• Over 60% of adults game; mostly male - 40
Meaningless or Meaningful?
What’s in it for business?
• Continual connection with your market/target/audience on may levels
• Global reach
• Accessibility - available to anyone
• Usability - no specialized training required
• Recency - little lag time...posts are immediate
• Lack of permanence - acceptance of ever-changing nature of society/product refinement
Realizing the potential• Healthcare - Tweets to pregnant women
• Marketing - mobile phone App that shows tax information and nearby listings
• Journalism - blogging, opinions and feedback dialogue is “author” controlled
• Military - games as simulations of real events
• Civic engagement - kids are increasing political involvement at a younger age, supporting global causes
•
next HUGE trend
• location-based social networks.
Augmented Reality Advertising(Brightkite)
“Old” model of Internet Usein Industry
(Web 2.0) Internet Use Outside of Workplace
Content retrieval & consumption Content creation & production
Access mediated by employer Access unmediated
Production directed by employer Production as larger, societal contribution
Enculturation into pre-ordained “culture” Enculturation into affinity group cultures
Text privileged Multimodal systems privileged
The “Expertise of the Organization” Distributed and collective expertise
Individual/Collaborative Success Valued Collaborative Success Valued
User standardization User customization
Linear, logical, static progression Non-linear, logical, dynamic progression
Digital Natives?•Not so much.......need to teach
judgement, authenticity and credibility
HR Concerns
• privacy policies
• confidentiality
• determining what constitutes social media
• protection of branding
• disclaimers on blogs
• ownership of content
...your ever-changing workforce
Brain Research
• screen time
• statistics on visual learning....auditory....
• multi-modal environments
• distributed cognition at work
• Grade 4: Podcasting Unit - all students
• 5-8: Web 2.0 tools infused in curriculum - podcasts, blogs, wikis, Google Earth, social bookmarks
• 9-12: Blackboard, flip-camera “mini-documentaries”, video-podcasts, Game Design Curricula (2011)
• New web page has Web 2.0 features
• Staff Training: graduate courses, workshops, one:one training model, all using a research/discussion basis
What is our district doing?
Where are we going...?
Where are we going...?
Where are we going...?
Where are we going...?
Where are we going...?
• Assess your need/audience/reach
• Investigate your tools/choices
• Sign-up and “play”
• Consider a consultant
• Think “Mobile” and “Global”
Where do I start?