1. The problem:For the average person, finding the
rightfinancial advice is daunting.Who do you talk to?Which sites
can you trust?How do I get info without someone trying tosell me
something?Its frustrating!!!It would be easier ifyou could just
talk to someone.
2. Opportunity for HSBCBecome a financial knowledge hub thats
open tothe public.A place people feel comfortable going to
getfinancial information.Dont focus on the sale, but on making a
humanconnection.The sale will happen later.Creatively use HSBCs
greatest strength: its staff. 3. HSBCs Human LibraryHSBC Staffs
Human BookInstead of books,you check outHSBC experts forone hour
either inthe branch orStarbucks.Through this wemake HSBC
staffsynonymous withmoney experts andapproachable. 4. Print Ads 5.
Newspaper 6. Lifestyle Magazine 7. In-branch Poster 8. Community
Centre 9. College CampusPoster 10. Holiday Related 11. Outdoor
Ambient 12. Social MediaAd in Facebook 13. RadioHuman Library
Minute: financial advice spots on radioHuman Library Live Q&A:
a show to answer peoples financialquestions. done in the style of
Suze Ormon.Approachable, coversational.Includes call to action:Get
more answers at HSBCs HumanLibrary. 14. Using existing HSBC
channelsMessage on credit cardstatements:Learn myths, truths
andmore about credit cards.Check out the HSBCHuman Library. 15. How
it worksHSBC Staff are Users go online or to a branch to browse
available Spend an hour talking tothe books. topics. Then select a
book along with when and your book. where to meet. 16. How it works
(continued)Library card Keeps track of which booksyouve borrowed.
Accumulate points that earnsyou prizes.Audio NotesReceive a digital
copy of yoursession in a thumb drive. 17. Travelling Human
LibrariesThink of this as featured books ofthe month.Three books go
to communitycentres and speak about differenttopics.Create
awareness of HumanLibrary and encourage people tofind out about
more topics.Topic examples:Find Hidden SavingsBuilding Security
From ScratchHow To Build An EmergencyFund 18. T-shirts for Human
Library users 19. Badge worn by HSBC staff
