The Design BriefThe Design Brief

A A design briefdesign brief is a written document for a is a written document for a designdesign project. The document is focused on project. The document is focused on

the desired results of design – not aesthetics. the desired results of design – not aesthetics.

How a Design Brief worksHow a Design Brief works

A design brief is a written A design brief is a written explanation - given to a designer explanation - given to a designer - outlining the aims, objectives - outlining the aims, objectives and milestones of a design and milestones of a design project. project.

Its purposeIts purpose

the design brief ensures that the design brief ensures that important design issues are important design issues are considered and questioned considered and questioned before the designer starts work. before the designer starts work.

The design brief is a specification The design brief is a specification by the client of what you have to by the client of what you have to do, design, or makedo, design, or make A design brief is essentially the A design brief is essentially the

design problem that you have design problem that you have been asked to solve been asked to solve

It explains the project you have It explains the project you have been given in written form, with been given in written form, with the constraints outlined by the the constraints outlined by the client/boss and desired results. client/boss and desired results.

It offers some guidelines and It offers some guidelines and planning so you achieve the planning so you achieve the finished design much more finished design much more efficiently efficiently

Design Brief ConstraintsDesign Brief Constraints

Constraints are restrictions on the project or Constraints are restrictions on the project or design.design.

Examples:Examples:1.1. Time constraints. Must be completed in a certain Time constraints. Must be completed in a certain

timetime2.2. Cost constraints. Must be completed with a Cost constraints. Must be completed with a

specific budgetspecific budget3.3. Technical Constraints. Limits of technology or Technical Constraints. Limits of technology or

available technology.available technology.4.4. Social and Ethical Constraints. Is the product or Social and Ethical Constraints. Is the product or

process of manufacturing acceptable ethically in process of manufacturing acceptable ethically in terms of social or environmental good.terms of social or environmental good.

Design Brief Specifications

You would normally get some design specifications in with the brief.

These specifications are a type of constraint. Your design must conform to them.

Example:1. Size of product2. colour scheme, 3. branding guidelines4. Cost per unit5. Materials used in manufacture etc.

Hallway Storage Design Brief

Design Brief: I am going to design a hallway product which

primarily stores newspapers, letters, magazines, and flyers, aimed families with young children.

Stationary Organiser Design Brief I am going to design and make a stationery

organizer intended for people between the ages of 15 and 25 (mainly students).

Its purpose is to keep an area junk-free and will enable the user to find things more quickly. The environment that the product will be used in is the bedroom, and may be sold in stationery shops.