Studio 360 Re-branding teachers

Education is the key to human progress, therefore teaching is among the most important professions for humanity.

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The Premise

Teachers are currently represented by uninspiring, childish visual imagery that neither reveres the profession of teaching nor does justice to the intellectual and creative development they help guide in students of all ages.page 3

The Problem

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Current Visual Language

Create a sophisticated visual vocabulary that reflects the multidimensional role of the teacher.

This new vocabulary should:

• Capture the excitement and magic of activating the potential that is innate in every student.

• Celebrate the process of developing ideas.

• Reflect the collaborative nature of teaching.

• Pay homage to existing visual tools used in teaching.

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The Goal

The art of teaching is the art of assisting discovery. – Mark Van Doren

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The Brief

Creative Exploration

Idea 1: Guide Idea 2: Connect the Dots

CompassNavigateElevate

PathsRelationshipsProcess

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Guide the way.

Teach

Guide the way.

Teach

Guide the way.

Teach

Guide the way.

Teach

Guide the way.

Teach

Guide the way.

Teach

Guide the way.

Teach

Guide the way.

Teach

Guide the way.

Teach

TEACH

TEACH

TEACH

Idea 1: Guide (Discarded Work)

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Brainstorm ideas

Reveal relationships

Explain processes

Tell stories

Encourage organic growth

Identify parts of a whole

Create structures

Emphasize importance

Discover patterns

Visualize timelines

Describe space

Show trajectory

Idea 2: Connect the Dots

Visual maps, like teachers, help learners:

The Existing Visual Language of Connected Dots

FlightFood Liberty Health

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Color Choice: Warm Yellow

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Chevin

medium 10 ptGood teaching is more a giving of right questions than a giving of right answers. Education is not the filling of a pail but the lighting of a fire. A truly special teacher is very wise, and sees tomorrow in every child’s eyes. Teachers touch the future.

medium 14 ptGood teaching is more a giving of right questions than a giving of right answers. Education is not the filling of a pail but the lighting of a fire. A truly special teacher is very wise, and sees tomorrow in every child’s eyes. Teachers touch the future.

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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

medium 30 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

thin 30 pt

Font Choice

Language

NYC

Seattle

US

Science

The Arts

Math San Francisco

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The Brand

Language

NYC

Seattle

US

Science

The Arts

Math San FranciscoLanguage

NYC

Seattle

US

Science

The Arts

Math San Francisco

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Brand Architecture: Content Areas

Brand Architecture: Content Area Application

Language

NYC

Seattle

US

Science

The Arts

Math San Franciscopage 17

Brand Architecture: Recruitment Campaign

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Brand Architecture: Recruitment Campaign Application

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Ads

HELP POTENTIALBLOSSOM.

BROADENHORIZONS.

NURTUREBRILLIANCE.

CHANGETHE WORLD.

A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams

HELP POTENTIALBLOSSOM.

BROADENHORIZONS.

NURTUREBRILLIANCE.

CHANGETHE WORLD.

A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams

page 21

Ads

HELP POTENTIALBLOSSOM.

BROADENHORIZONS.

NURTUREBRILLIANCE.

CHANGETHE WORLD.

A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams

HELP POTENTIALBLOSSOM.

BROADENHORIZONS.

NURTUREBRILLIANCE.

CHANGETHE WORLD.

A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams

REVEAL THE BEAUTYOF DISCOVERY.

CULTIVATE KNOWLEDGE.

EXPAND SOMEONE’SUNIVERSE.

REVEAL THE BEAUTYOF DISCOVERY.

CULTIVATE KNOWLEDGE.

EXPAND SOMEONE’SUNIVERSE.

REVEAL THE BEAUTYOF DISCOVERY.

CULTIVATE KNOWLEDGE.

EXPAND SOMEONE’SUNIVERSE.

Ads

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LOGIC

CURIOSITY

LOGIC

CURIOSITY

Signage

Signage

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Branded Gear

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Branded Gear

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Branded Gear

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Branded Gear

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School Pride Campaign

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The Visual Language At Large

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The Visual Language At Large

HELP POTENTIALBLOSSOM.

BROADENHORIZONS.

NURTUREBRILLIANCE.

CHANGETHE WORLD.

A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams

HELP POTENTIALBLOSSOM.

BROADENHORIZONS.

NURTUREBRILLIANCE.

CHANGETHE WORLD.

A TEACHER AFFECTS ETERNITY:HE CAN NEVER TELL WHERE HIS INFLUENCE STOPS.– Henry Adams

Thank you.