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Online Scholarship Contest & Event
www.askmspopular.com
Ms. Popular CaresPresents…
Scholarship Background Online website www.askmspopular.com will host
the first annual “I AM P.O.P.U.L.A.R.” Scholarship Benefit, awarding $10,00.00 dollars in college scholarships to young women that have not only excelled academically but have also exemplified outstanding P.O.P.U.L.A.R. behavior in their community. Hosted on the www.askmspopular.com web server, individuals between the ages of 16-21 will have the chance to enter into the online contest by submitting videos on ‘How they have affected their community in a P.O.P.U.L.A.R. way.’ Viewers will then vote on who they believe is most deserving of the award. The final three will be chosen by a selection committee and awarded scholarships.
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P.O.P.U.L.A.R. = Powerful, Outgoing, Passionate, Unique, Lively, Ambitious, Respected
Benefiting young women desiring to achieve higher education despite the changing economic climate of America,The I AM P.O.P.U.L.A.R. Annual Scholarship Event will be an elegant, star-studded, red carpet event with a live performance and press/media involvement.
When: Tuesday, September 29, 2009 Where: Blue Velvet
750 Garland Ave Downtown Los Angeles
Time: Set-up 3:30pm – 6pm Press Check-in 6pm – 7pm
Red Carpet open from 7pm – 9pm Arrivals 7pm Silent Auction Begins 8pm
Live Performance 9pm Event End 11pm Breakdown 11pm – 12am
The Event Specifics
Held poolside and in the restaurant/lounge of The Blue Velvet offering stylish décor and impeccable city views
Entrance by invitation or appointment only for celebrities, industry tastemakers and press
Silent auction with an array of “must have” items
Ultra exclusive and intimate atmosphere Striking ambience Live eclectic music by LA’s top DJs & Special
Performance Delectable array of hors’ doeuvres & beverages
The Benefit
Charitable write-off Official Sponsor of the ScholarshipLarge, prime location positioning within venueCustomizable area to be transformed into a branded experience Key positioning on the online invitations Representatives on site
Signage throughout the venue Priority photo opportunities at event with celebritiesPriority in all press releases and press booklet for the scholarship and eventPriority in all media interviewsContact list of all attending stylist, press and celebritiesLiterature/products in all gift bag
Proving that popularity holds responsibility of making a difference, the goal of the event is to raise money for scholarships. However, there’s certainly benefits for all participants. It is a known fact that celebrities are the leaders in trendsetting and have all the newest products before the rest of the world. With their life constantly on display, not only do fans idolize their every move, but they’re continuously scrutinized by the press. Celebrities are THE power players in influencing the world. This event will allow companies to have access to some of Hollywood’s biggest influencers while gaining positive press attention as a result of philanthropic efforts. Other Benefits include:
ADDITIONAL INFORMATION
Social responsibility is an essential component of the Ms. Popular Enterprise. A charitable corporation, Ms. Popular Cares derives from the notion of using creative methods and new media to showcase and provide opportunities and scholarships to young women. In a time when most non-profit organizations are still spear-headed by traditional methods, Ms. Popular Cares modernizes corporate philanthropy making it interactive and appealing to the young adult market, stamping social responsibility as Popular.
Hosted by www.askmspopular.com, the purpose of the I Am… Ms. P.O.P.U.L.A.R. Annual Scholarship Benefit is to raise $10,000 in scholarships to be awarded to young women who exemplify being P.O.P.U.L.A.R. within their community.
Dedicated to a generation driven by the internet, Ms. Popular Enterprise employs the World Wide Web as a means to infiltrate the lives of young urban women by reinforcing its core belief: being popular is more than a social status, but rather a secure sense of self-worth promoted by the unique acronym P.O.P.U.L.A.R. (Powerful, Outgoing, Passionate, Unique, Lively, Ambitious, and Respected). A product of Harris and Huffman, LLC, the multi-media platform, Ms. Popular Enterprise, seeks to partner with companies who can utilize the brand to strategically market to this specific demographic through new mediums and projects.
