[IA] Week 12. Correlation

Lecture 12

Correlation

Information Architecture / IID 2016 Fall Class hours : Tuesday 3pm – 7pm Lecture room : International Campus Veritas Hall B306 22nd November

Exercise 11

• By following the reduction rules, brush up your menu/navigation structure

– Make a menu/navigation structure as detail as possible

– Compare “Wide vs. Deep” structures

– Use the “Organize and Cluster” rule

– Use the “Focus and Magnify” rule.

– Make a sample scenario considering various users’ behaviors

Lecture #12 IID_Information Architecture 2

Table 7.1 Comparison between Behavioral Models from Different Authors in Different Fields

Field Source Behavior

Information seeking Bates (2002) Passive vs active Undirected vs directed

Technology and design Sterling (2005) Users vs wranglers

Cultural and media studies

Jenkins (2006) Mainstream vs grassroots Multichannel vs transmedia

Social sciences Schwartz (2005) Satisficers vs maximizers

Homework


Complete Your Studio Workshop

Make a personal pinterest board,

“Reduction”

Ready for the team

presentation

1 2 3

Follow the steps in the studio workshop - Install requited

programs. - Follow the steps

of making your first google cardboard app.

Personal Homework - Just upload until the due

Group Homework - Team leaders should send me an email after they post the presentation on team blog.

Submission Due : 11: 59 pm Sun. 20th November

CORRELATION

Chapter 8


Luca introduces a gastronomic interlude


FIGURE 8.1 Photo: Umbria Lovers. Source: Flickr.

Integrating the Social and the Information Layers


Correlation - The capability of a pervasive information

architecture model to suggest relevant connections

among pieces of information, services, and goods to help

users achieve explicit goals or stimulate latent needs.


• People interactions work synchronously, meaning that a conversation

only succeeds if the participants are engaged simultaneously. An

information layer can work asynchronously.




FIGURE 8.2 Correlation creates novel paths independent of top-down, hard-coded structures in both the digital and the physical environment.

The Case of the Broad Street Pump


“No data yet,” he answered. “It is a capital mistake to

theorize before you have all the evidence. It biases the

judgment.”

(Conan Doyle 1995).



FIGURE 8.3 The streets of London in Roman Polanski’s Oliver Twist from Charles Dickens’s novel by the same name (2005).



the homes of the upper and middle class exist in close proximity to

areas of unbelievable poverty and filth. Rich and poor alike are thrown

together in the crowded city streets. Street sweepers attempt to keep

the streets clean of manure, the result of thousands of horse-drawn

vehicles. The city’s thousands of chimney pots are belching coal smoke,

resulting in soot which seems to settle everywhere. In many parts of the

city raw sewage flows in gutters that empty into the Thames. . . .

Personal cleanliness is not a big priority, nor is clean laundry. In close,

crowded rooms the smell of unwashed bodies is stifling. It is unbearably

hot by the fire, numbingly cold away from it. At night the major streets

are lit with feeble gas lamps. Side and secondary streets may not be lit

at all and link bearers are hired to guide the traveler to his destination.

(Perdue 2010).



FIGURE 8.4 Illustration from the Punch magazine (1852). Source: Wkimedia.



FIGURE 8.5 Detail of the original map with cholera cases (in black) drawn by Dr. John Snow in 1854 (Broad Street highlighted in red by the authors). Source: John Snow Archive and Research Companion.

At the Hawthorne Grill


FIGURE 8.6 Pulp Fiction, Q. Tarantino (1994).

FIGURE 8.7 Circular storytelling in Pulp Fiction: the Prologue and the Epilogue sequences at the Hawthorne Grill create a narrative Mobius strip.

At the Hawthorne Grill


FIGURE Mobius Strip

FIGURE Landscape House https://www.wired.com/2013/01/landscape-house/

https://www.wired.com/2013/01/landscape-house/

The frenzy of orlando


FIGURE 8.8 Entrelacement in the Frenzy: the madness of Orlando neatly divides the work in two symmetrical sections. Numbers indicate the cantos; the apex of Orlando’s madness is between cantos 23 and 24.

FIGURE 8.9 The Frenzy of Orlando, Luca Ronconi. Audience members and cast mix up without any distinctions between what’s play and what’s real. Photo: P. Manzari, long-time actor of the Orlando.

Correlation in Pervasive Information Architecture


FIGURE 8.10 The two axes of pervasive information architectures.

Two axes - In every pervasive information

architecture, two axes or dimensions exist: a vertical

axis, representing the hierarchical relationships

between the items in the collection; and a

horizontal axis, representing the similarity links

between those same items. Correlating means

empowering the traversal, horizontal dimension of

information architecture over the vertical one. For

more on this, see Chapter 9.

Correlation and the other heuristics - Correlation

strategies of course impact on other heuristics.

Correlation helps reduce the paradox of choice

(reduction, Chapter 7, especially when dealing with

focus and magnification), supplies alternative and

custom navigation paths (resilience), and ultimately

facilitates a berry-picking approach (place-making,

resilience).


• internal correlation, which promotes semantic proximity between

similar items belonging to the same channel

• external correlation, which promotes semantic proximity between

items belonging to different channels but connected to the same task,

process, or people




FIGURE 8.11 External correlation allows for logical and experiential continuity across all channels.

Lessons learned

• Know

Correlation breaks down silos

Correlation creates paths and possibilities and therefore creates shared meaning from

isolated, sometimes otherwise useless pieces of information.

Correlation creates cross-channel continuity and discovery

Places are palimpsests where people write and rewrite their interactions with the

environment, with other people, and with objects. Correlation connects interlaced

environments, people, and objects and provides continuity and discovery across

channels.

Correlation can be either internal or external

Internal correlation links resources pertaining to the same channel, whereas external

correlation, which is prominent in pervasive information architectures, correlates

resources across channels


Lessons learned

• Do

Empower the horizontal axis

Do not focus only on the hierarchical relationships between items (parent–

child, part of a class, etc.): strengthen horizontal relationships such as those

implied by similarity, coupling, or social behavior

Support serendipity and discovery

Use correlation to elicit unexpressed needs by means of unexpected or not-

so-obvious connections

Exploit both internal and external correlation

Break down the silos: connect items across channels and do not limit your

information flow to one channel at a time


Lessons learned


FIGURE 8.12 A bridge experience built through a simple correlation of colors, labels, graphics, and language: touristic maps and fixed signs in Ferrara, Italy.

Exercise 12

• Start up making a concept movie(or animation) of your service/product

– Combine ideas from the place-making to the correlation process

– The Length of the movie : 3 mins

– Set out a continuity and footages.

– Report your progress in the next class

• Final Presentation (13th December)

– Presentation Document (Powerpoint and Team Blog)

– Concept Movie

– Prototype (if you have any)


Education

[IA] Week 12. Correlation