1. Promotion Strategy Moe Rubel December 5, 2013

2. PRE-SHOW Obtain email list of IAB Mixx Awards show attendees Promote GumGums presentation segment via MailChimp - Send an email blast notifying award show attendees Promote GumGums segment via social media engagement - Create content calendar for social channelsHire attractive women to pass out postcards to random event attendees, reeling in additional audience for GumGum CEOs on-stage speaking segment during award show ceremonies 3. IAB Mixx Attendee Email List 4. GumGum Email Blast to Attendee List 5. MailChimp Email Blast Copy Headline:Join GumGum at IAB Mixx 2013 in San Francisco (Dec 12) Body Copy: After a highly successful fiscal year, filled with accolades and industry recognition, we are honored to have been chosen as one of a few key presenters at the upcoming IAB Mixx Awards show in San Francisco, near the tech capital of the world. As a tech startup first and advertising platform second, GumGum strives to continue pushing unprecedented tech boundaries with our multipatented technology, including our industry-first LURID image classifying system while harnessing superior contextual targeting.In the past year, we have grown in triple numbers and now stand at over 50 employees spread across the country to deliver nationwide in-image and in-screen ad solutions to both advertisers and publishers, whether located domestically or overseas. If you have not already signed up for a spot at this years awards show, we urge you to not miss this amazing opportunity to meet industry leaders and executives from top tier tech, advertising and media giants, such as Microsoft, Yahoo and many more. We will be speaking at 1:30 p.m. PST at the Brixby Ballroom located within the Crowne Plaza Hotel. We look forward to making the most of the opportunity to meet you and your party at the event. Sincerely,Ophir Tanz 6. Social Platform EngagementKey Platforms Twitter Facebook LinkedIn 7. Social Promotion Execution Platform Used for Release:Date of Release:Time of Release:Topic of Release:1st Email BlastDecember 09, 2013 Mon (3 days before11:51 a.m. PSTInvitation/ AnnouncementTwitterDecember 09, 2013 Mon (3 days before)12:01 p.m. PSTAnnouncementFacebookDecember 10, 2013 Tues (2 days before)1:05 p.m. PSTAnnouncementLinkedInDecember 11, 2013 Wed (1 day before)9:30 a.m. PSTAnnouncement/Indu stry RecognitionBlogDecember 13, 2013 Friday (1 day after)11:30 a.m. PSTFollow-up/ Call to Action2nd Email BlastDecember 13, 2013 Friday (1 day after)11:45 a.m. PSTFollow-up/ Call to ActionSocial Media Promotion - Content Calendar 8. Social Media Example Copy Twitter Ready for the #IABMixx Awards?! Join our CEO @Ophir Tanz at the show as he discusses the impact of #InImageAds bit.ly/1eYmSXC @IAB (137 characters)Facebook We are honored to have our CEO @OphirTanz selected as a key speaker at next week's #IABMixx Awards?! Join us at the show as Ophir discusses the impact of @GumGums #InImageAds bit.ly/1eYmSXC @IAB (203 characters)LinkedIn Coming off the heels of being named to the Top 100 Visionary List by Techweek & Top 50 Influencers by socialTECH, we are honored to announce our CEO OphirTanz is selected as a key speaker at next week's IAB Mixx Awards?! Make sure to join us as Ophir discusses the impact of GumGum's In-Image Ads You won't want to miss it! For more info or to register, click here: bit.ly/1eYmSXC (393 characters) 9. GumGum Postcards Marketing CollateralFront SideBack Side 10. DURING-SHOW Continue passing out GumGum postcards to attendeesExecute a Chair Drop on every seat within the venue -Chair Drop materials include:-Double-sided GumGum sales sheet-First ever industry-leading GumGum White Paper-GumGum tagline branded gum dispensers 11. GumGum Sales Sheet Marketing CollateralFront SideBack Side 12. GumGum White Paper Marketing CollateralGumGums First White Paper: The Brand Marketers Guide to In-Image Advertising 13. GumGum Gum Dispensers Marketing Collateral 14. POST-SHOW Showcase award show highlights in a dedicated blog postSend a follow-up MaliChimp email blast thanking attendees of GumGums presentation segment -Include embedded video inside the email of GumGum CEO thanking attendees for their participation-Include link to redirect audience to dedicated blog post to see award show highlights and learn more about GumGum-Include a call to action link allowing them to sign up for our newsletters and to download a copy of our White Paper 15. GumGum Email Blast to Attendee List 16. MailChimp Email Blast Copy Headline:A Pleasure to Meet You Body Copy: As part of the 10th Anniversary of Advertising Week, the IAB Mixx Award 2013 show brought together some of the most talented gamechangers in marketing, advertising, media and technology landscapes. Before we embarked on our journey down the advertising tech space, we only dreamt of having the opportunity to meet some of the most influential figures within our community and industry, as a whole. However, we never thought the day would come when this dream would come true until now. Whether it was our first interaction with you or our second, third or even fourth, we are truly honored to have met and cheered with many of you during yesterdays award ceremony. With 2014 right around the corner, we hope to maintain our newfound relationships with one another and capitalize on opportunities to work with you as the year progresses. We strongly urge to you stay in touch with our latest news and views by signing up for our quarterly newsletter and checking back on our blog for real-time announcements, press coverage, thought leadership pieces and more exciting content to keep us connected with all of you. Sign up for our newsletter by following this link here: bit.ly/ggnewsletter and subscribe to our blog for a highlighted recap of our presence at this years ceremony, with pictures and video footage abound here: bit.ly/gumgumblog.We look forward to our next interaction with you.From all of us at GumGum, we wish you a wonderful holiday season and a Happy New Year! Best regards,Ophir Tanz 17. Follow-Up Blog Post of Event Highlights 18. Follow-Up Blog Copy Headline:IAB Mixx 2013 - GumGum Style Body Copy: Filled with thought-provoking presentations and memorable fun, this years IAB Mixx Awards 2013 ceremony was nothing short of success. Representing GumGum on stage and in person was our CEO Ophir Tanz, remarking the incredibleness of the event and its attendees. With a huge presence before and during the award show, GumGum made a splash on the scene with a massive chair drop throughout the venue, containing a copy of our latest white paper publication, our national sales sheet, promotional postcards and a fully loaded gum dispenser that kept the crowd energized with its minty freshness.GumGum CEO Ophir Tanz addresses the audience at IAB Mixx 2013 Award ceremony on Dec 13., 2013We couldnt be more proud of the opportunity bestowed upon by the IAB to showcase our revolutionary technology and engaging advertising solutions to our community within the tech advertising landscape. We are incredibly grateful for the opportunity to have met and cheered with many you for the first time, as well as caught up with our longtime brand partners. To see our picture and video galleries recapping the event, click here: bit.ly/gumgumIAB This has been a monumental year for us and we hope to continue our success with our newfound industry and community relationships by seizing opportunities to grow even higher as we enter the new year. Not only was it an honor, but a tremendous pleasure gracing the presence of the industrys finest, most talented game-changers and we look forward to developing our relationships and partnerships within our advertising tech community moving forward in 2014. From all of us at GumGum, we wish you a Happy Holidays and Happy New Year! 19. Follow-Up Video GumGum CEO: Ophir TanzThanking Attendees for Participating at IAB Mixx 2013 & Call to Action 20. THANK YOU Moe Rubel moe@gumgum.com 323-428-8755