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Conference presentation (IATEFL-H) Eger, Hungary, 2012. Teaching Tourism English - a new blended learning course
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A D O R J Á N M Á R I A
M A R Y @ A D O R J A N . C O M
A New Tourism ESP Blended Learning Course at ELTE
BA in ENGLISH output requirements
„Az alapfokozat birtokában az anglisztika alapképzési szakon végzettek alkalmasak:
megszerzett tudásuk alkotó szellemű alkalmazására a kulturális kapcsolatok ápolása terénnyelvi közvetítői szerep betöltésére;
az önkormányzati és kulturális életben szervezői feladatok ellátására, különösen az angolszászkultúrkör ismeretéhez kötött munkakörökben;
tömegkommunikációs szerveknél nyelvi szervezői feladatok ellátására;
az idegenforgalomban nyelvi közvetítői szerep betöltésére.”
http://www.nefmi.gov.hu/english/the-hungarian-higher/the-bologna-system
Mediating role in tourism
Students’ needs
More practical courses
More work-specific knowledge and skills
Az egyetem által az első végzős BA alapszakos hallgatók körében készített felmérés szerint hallgatóink határozott igénykéntfogalmazták meg az olyan gyakorlatorientált kurzusok iránti érdeklődésüket, amelyek az alapvető bölcsészeti ismeretekmellé valamely konkrét szakterületen kínálnak jól hasznosítható, szakmaspecifikusabb tudást és készségeket, és ezzelsegítik a hallgatók későbbi elhelyezkedését.
http://seaswiki.elte.hu/studies/BA/specialization/English_in_business
Employers’ needs
Multinational companies – good L. knowledge, own training, restricted jobs, +1 L!
Hungarian SMEs – good L. knowledge, ability to work unsupervised, various jobs
Employed by the state – good L. knowledge
Vocations abroad – some L. knowledge, own training
Professions abroad – ?
ALL: overall employability skills, initiated into working community, ability to work without supervision
21st century skills
Tony Wagner Harvard University
Any job that pays more than minimum wage today requires employees who know how to solve a range of intellectual and technical problems.
21st century skills
7 Survival Skills as defined by business leaders
Realizing autonomy (Irie/Stewart)
1. What?
2. How?
3. Feedback
4. Future?
1. Content
National Qualifications Register (OKJ-s képzés), BBS Tourism College (BGF), College of Nyíregyháza– 90% similarity
Materials
Challenge: teaching ESP to sts. who have no basic content knowledge in the subject
Hungarian coursebooks Exam centric, knowledge provider (rules, regulations, data)
Outdated content, outdated approach, tasks not interactive
Foreign coursebooks for lower language levels
SOLUTION:
Tourism journals, research articles, theory
Authentic, practical materials, modern topics
ICT
From tourist …
… to expert. (Maslow pyramid)
21st century topics, new concepts, trends
staycation
Couch surfing
21st century topics, new concepts, trends
parasailing, paragliding minimoon, kitesurfing
capsule hotel, honestybar, bathroom Charley
Glocalization
Heritage, erosion of local cultures
Ecotourism, sustainablitiy
Cultural commoditization
Hungarian self-representation in tourism … vs. how others see us
Accessing information,
critical thinking
…vs. Irish self-representation
Case studies: inductive approach
A key attraction or activity: Blarney Stone
Kissing the stone:
’The gift of the gab’
cultural experience + enchanted fairy-tale context = well-structured commercial product
curiosity
generalization
Supplementary products, attractions and services
The Great National Blarney Hotel Golf and Spa Resort ****
Blarney Woolen Mills Hotel
Blarney Woollen Mills
once a small souvenir shop in a thatched cottage on wheels
now the largest Irish store in the world
now occupies a space of 60,000 square ft
is a key feature of the renowned Irish village
The Blarney Stone
The origin of the famousBlarney Stone itself isunknown; theories (to betaken with a large pinchof salt) range from it havingonce been part of the Stoneof Scone (held atEdinburgh Castle) presentedto a local chieftain by Robertthe Bruce; to being afragment of the WailingWall in Jerusalem. Readmore:http://www.frommers.com/destinations/corkcity/A1975
1.html#ixzz251qdRbWJ
It's wedged far enoughunderneath the battlements tomake it uncomfortable toreach, but not far enough thatcountless tourists don't bendover backward, hangupside down in a parapet,and kiss it in hopes ofincreased loquaciousness. It'scustomary to tip the attendantwho holds your legs (you mightwant to do it before he hangsyou over the edge).
researching
Tourism destinations
A key attraction or activity
Instantly recognizable = a key identity
A must-see place
+ supplementary products
+ supplementary attractions
+ supplementary services (food, accommodation)
= a complete experience
Drawing conclusions
Social networking, web2
Dream hotel (image) Reality (tripadvisor.com)
Text types, genres, communication
Oral
Informal
For the public
Written
Formal
For insiders
2. Methods
Home preparation via internet 3-4 min. videos using worksheets
simulation of workplace (selling air ticket, room reservation, press conference
Other competencies /soft skills: individual work, cooperation, mini presentations
Sample types of exercises
Tasks
Translating a hotel ad (E-H)Structural analysis: Situation/Problem/SolutionWriting draft, Process + Product approachFeedback as "at work"
Organizing a press conferenceTeam workReal conference organizers’ checklist
Simulation of a press conferencePrompt anwers from dataH. data – E. reportWriting the news article
Writing subtitles to videos, Dubbing videos
Video presentationof regional festival
Interview with foreigners about destinations
Debate about contoversial issues
Extensive linguistic analysis ofadvertisements
Designingquestionnaire, SWOT analysis
Simulation of press conference, writing newsTourism in Hungary
Complex task:Collecting and
interpreting data/ role play (speaking)/follow-
up (writing article)
Tourist guide speech:recording voice, directing video/animation
adaptation
Blended learning /e-learning, Internet + moodle
No. of views by students (excluding teacher)!!
Digital portfolio – dual aims
4000 – 10000 words
100-500 MB!
Pictures, videos, sound recordings, podcasts, interviews
Aims:
Showcase competencies:
For the teacher
For future employer
Sts took it very seriously!
3. Feedback (Survey Monkey)
Which course materials were the most useful? Why?
The new type of sports, I didn't know most of them before. 5/28/2012 6:00 PMView Responses The Hotel industry course materials, because now I can fully understand
the different rates and terms. 5/23/2012 6:58 PMView Responses Cultural tourism, because finally, I could get to know Bp. and other parts of
the country (thanks to the short presentations in class) a little bit better. To be honest, I had no idea what e.g. the Millenium Monument symbolises... But now I do. :)
5/22/2012 1:12 PMView Responses tourism translations, hotel terminology 5/15/2012 5:50 PMView Responses translating and producing advertising texts/materials 5/14/2012 1:35 AMView Responses ppt-s with many-many good links and videos, I just loved them! 5/13/2012 10:56 PMView Responses
Feedback (Survey Monkey)
Which course materials were the most useful? Why?
Translating technical texts, the diverse activites (e.g. doing slideshows, voice recording, etc)
5/13/2012 10:01 PMView Responses Ppts and vocabulary lists. 5/13/2012 9:41 PMView Responses Presentations and articles about the topic discussed. 5/13/2012 6:02 PMView Responses Actually I found all materials useful as they greatly added to my knowledge
about tourism, but if I had to highlight one as the most useful, I'd choose the hotel industry topic, and as for the most enjoyable, the Disney topics. :) But really, I did like and enjoy all of our topics! :)
5/13/2012 4:19 PMView Responses I found the most useful the one called: "James Chicago Forditasi
gyakorlat.pptx", because it showed the most common translation problems and their solutions.
5/13/2012 2:25 PMView Responses
From what did you benefit the most in the course?
Vocabulary materials Translations, because I know now how to improve my written skills. From the course material, because this was a course where I could learn something
useful, something that I can make good use of, like the different kinds of accomodation etc.
from everything from practical assignments (although sometimes they challenged my limits, they
were of great use to me) Now I have the basic concepts of tourism in mind, and if I travel somewhere, I will
feel I know more than average tourists, which is great. Translating technical texts, the diverse activites (e.g. doing slideshows, voice
recording, etc) From the diverse and creative tasks, like writing an advertisement, recording my
voice, etc... I got to expand my vocabulary about tourism and learn some interesting things
about Hungary and its culture. From the translations and the videos. And the hotel industry and the travelling
topics. Now I am able to create a SWOT analysis on myself :)
4. Future?
Do you think the course content would have been easier to study in a book format?
64% disagree, 33 % agree
How much would you be willing to pay for a Tourism English book?
36% btw HUF 1500-2000
Less: 57%
Nothing, I would copy it!