Ideas and Concepts

The Fray

Song: You Found Me.

Pitch/Tagline: The Fray meet Coldplay.

Key Features: Reverse filming premise (inspiration from Coldplay the scientist), time lapse, fade to transparent, dissolve shot, close ups.

Storyline: Hidden concept, through symbolic props. Imagery of different life situations which happen around us, inconsequential moments of people on the streets.

Aesthetic: Urban, buildings, people, love.

https://www.youtube.com/watch?v=jFg_8u87zT0

Christina Perri

Song: Human.

Pitch/Tagline: Christina Perri meets Christina Aguilera.

Key Features: Insecurities about bodies.

Storyline: This music video will include a group of girls expressing themselves through their body and talents. This could be demonstrated through extreme close ups, mid shots, rule of third shots and long shots.

Aesthetic: The music video will have a contemporary theme, so the actresses are in isolation and the main focus.

https://www.youtube.com/watch?v=r5yaoMjaAmE

Jaymes Young

Song: I'll Be Good.

Pitch/Tagline: Jaymes Young meets Kodaline.

Key Features: Flashbacks, bokeh, close up, mid shots, hand held shots.

Storyline: Young man looking back Father and son relationship, wanting to be like him. Memories and bonds of paternal relationship.

Aesthetic: Black and white theme, Relationships are key.

https://www.youtube.com/watch?v=scd-uNNxgrU

Paloma Faith

Song: Picking up the pieces.

Pitch/Tagline: Paloma Faith meets Duffy.

Key Features: Reverse filming, close ups, wide shots.

Storyline: A woman talking, causing destruction around her but it manages to pick itself up again.

Aesthetic: Vintage looking road, an old effect.

https://www.youtube.com/watch?v=Ijel4Vcqd9g