Initial idea concept one

Daydream (Cody Simpson – On my mind)Narrative Summary:

The concept of the video is a girl who has a huge crush on a guy she has knownfor ages. She is invisible to him therefore he has no idea of her feelings. The pairare in the same class at school, he’s the popular jock whereas she sits in the backquietly. When the song reaches 55 seconds the girl is jumped into a daydream, asher eyes close they reopen in a new surrounding. Her she is on a search for her crush throughout a fairytale setting, following signs and notes to finally meet himat the end of the trail, here he serenades her but suddenly she is woken up by something in reality. Instead of him being prince charming, she embarrasses herself by waking up back in the middle of class, being stared at in front ofeveryone.

The fairytale setting is based upon Taylor Swift – Love Story

Initial idea concept two

Best Friend (Cody Simpson – On my mind)Narrative Summary:

The concept of the video is a boy who is a stereotypical ‘nerd’ in love with a girlwho is known as the popular one, above all his expectations and standards. Hisaim is to get her to notice him, trying several tasks, anything put in his path in order for this to happen. Eventually she notices his attempts but feels like she has to reject him harshly in front of the group of friends she has, once she is aloneshe takes a different approach towards him and go to tell him her real feelings.By this time he has already given up and found another genuine girl to spend histime with therefore the popular lost out, this is her fault never the less for beingso hard to begin with and not telling the truth.

Within this narrative I wanted to show that honesty is always the best policy however incorporated humour at the same time.

Initial idea concept three

Which to choose? (Cody Simpson – On my mind)Narrative Summary:

The concept of the video is a battle for a the male icon within the video. Agood looking, smart, intelligent boy staring as a main role in the video hasa girlfriend that treats him horribly, he is only with her because of the reputationthey have as being the ‘couple to be’. The antagonist is the girlfriend he alreadyhas however the protagonist is a girl who is a stereotypical ‘hippie’; she is usedto being an outcast within her community of people her age nevertheless she hasalways liked the guy and is good friends with him, she hates the fact hisgirlfriends treats him so badly therefore tries to jump into the couple. Thebattle then begins as she ‘can’t get [him] off [her] mind.’ The protagonisteventually ends up with the boy whilst the antagonistic girls gets whatshe deserves.

Editing and Cinematography Inspirations