Presented by Samer Murad

Agenda

• Online Vs Offline

• Online Terminology

• What is an Ad Network

• Benefits to Advertisers

• Facts

• International Examples

• Products

• Ikoo Services

• Q&A

Online vs. Offline

• Combining online with offline can only boost

your brand

Online vs. Offline

Online vs. Offline

Online vs. Offline

Rather than seeing Digital Marketing as an add on marketers need to view it as a

discipline that complements the communication mix...”

Online Terminology

Page Views - Is the number of times the internet site and its

channels have been viewed. In media terms it determines

the number of page views a site received per month.

Unique Visitors - Individual visitors to a website who is

counted as a single visitor irrespective of the number of

times he or she revisits the site. Websites usually rely on

some type of user identification (such a user registration

with a unique password) or an identifying code (called a

'cookie') that attaches to the user's browser in order to

determine the unique number

Impressions - The number of times a banner ad was

requested and presumably seen by users.

Online Terminology

CTR – Click Through Rate %: Click Through Rate is the percentage of impressions that resulted in a click

through. Calculated by dividing the number of clicks by the number of impressions.

CPM – Cost Per 1,000 Impressions: Cost per thousand is one of the online payment models by which

advertisers pays for every 1000 impressions of their advertisement.

CPC – Cost Per Click: Cost per click is one of the online payment models by which advertisers pays for each

click through made on their advertisement.

CPL – Cost Per Lead: Cost per lead is one of the

online payment models by which advertisers pays

for every lead (registration) completed as a result

of a visitor clicking on their advertisement.

CPA – Cost Per Action: Cost per action is one of

the online payment models by which advertisers

pays for ever action (sale) completed as a result

of a visitor clicking on their advertisement.

What is an Ad Network?

An advertising network, ad network for short, is the connection between

publishers and advertisers, it’s the bridge between brands that are looking

for online exposure and publishers who are trying to monetize their

inventory.

ikoo… at a glance

Fully acquired by Jabbar Internet Group in 2009

ikoo… at a glance

Facts!

Facts!

Facts!

Online Facts!

Online Facts!

ikoo Products

Display Ads– Run of network CPM / CPC / CPL / CPA

– Channels CPM / CPC

– Customized Channel CPM / CPC

– Site Specific CPM / CPD

ikoo Products

Text Ads– Run of network CPC

– Channels CPC

– Customized Channel CPC

ikoo Products

Sponsorships

ikoo Products

Micro-sites

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ikoo ProductsHomepage Page peel

ikoo ProductsRich Media ~ Homepage TVC

ikoo ProductsRich Media ~ Homepage TVC

The ikoo Network

The ikoo Network – General

The ikoo Network – Games

The ikoo Network – Entertainment

The ikoo Network – Women

The ikoo Network – Automotive

The ikoo Network – Sports

The ikoo Network – Technology

The ikoo Network – Business

The ikoo Network – News