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Imagine dragons brand identity3

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Page 1: Imagine dragons brand identity3
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https://www.youtube.com/watch?v=_XHXuJT2k90&feature=player_detailpage

Complete Contrast

From imagine dragons album Night Visions to Smoke and mirrors imagine dragons changed the style and feel of there music as they didn’t want to be associated with doing a specific thing they wanted to keep things new and interesting.

Page 3: Imagine dragons brand identity3

Imagine Dragons – Nights visions

1. Radioactive2. Tiptoe3. It’s Time4. Demons5. On Top Of The World6. Amsterdam7. Hear Me8. Every Night9. Bleeding Out10. Underdog11. Nothing Left To Say/Rocks12. Cha-Ching (Till We Grow Older)13. Working Man

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Imagine Dragons – Night Visions Merchandise

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Imagine Dragons – Smoke

1.Shots2. Gold3. Smoke and Mirrors4. I'm So Sorry5. I Bet My Life6. Polaroid7. Friction8. It Comes Back to You9. Dream10. Trouble11. Summer12. Hopeless Opus13. The Fall

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Through this album hands are focused on a lot and for the majority of the time they are making the shape that is seen on the album cover.

Page 7: Imagine dragons brand identity3

Gold seems to be an important colour that is repeated through out the artwork and music videos. In both the artwork and music videos gold objects are shown to be wrapped around a pair of hands. Yet again showing us the colour gold and the representation of the hands are important.

Page 8: Imagine dragons brand identity3

Yet again part of the music video replicates the artwork for the single. I think this might be them trying to show of artistic side as this album is very different from there last one.

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The image on the cd cover is the same as what is restraining the hands on the album cover. The theme of gold is carried all the way through to the cd design this shows is that the colour gold must be important and one of the singles on the album is called gold.

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Imagine Dragons – Smoke and Mirrors Merchandise

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https://www.imaginedragonsmusic.com/Imagine Dragons - Website