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Slides for a talk on "Impact of Open Media at the OU" given by Andrew Law, Open University at a UKOLN workshop on "Metrics and Social Web Services: Quantitative Evidence for their Use and Impact" held at the Open University on 11 July 2011. See http://www.ukoln.ac.uk/web-focus/events/workshops/eim-2011-07/
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Director of Open Media Unit Andrew Law
Blessed with Data …
+300million 7-8m 0.25m
RetainConvertAware Engage
Supported /Accredited
Courses
Other Product
FeeFree
Absence of ‘strategy’…
Objective Outcomes
Public Awareness More awareness of OU (in new places/demographics)
Public Engagement More positive experience of OU (quality and innovation)
Retention, progression and conversion to Active Learning
Better recruitment and retention(role in progression?)
Increase or enhance OU AssetsROI
Improved T&L Income
Strategy – purpose
Objective Measure
Public Awareness Recognition, Mosaic, Reach, Demographics
Public Engagement Volume, Duration, UU, Page View, Loyalty
Retention, progression and conversion to Active Learning
Migration to S@OU, Registrations, Progression, Completion
Increase or enhance OU AssetsROI
Contribution to course assetsDirect income
http://intranet.open.ac.uk/open-media-unit/p9_1.asp
Strategy – purpose and KPIs
How are we performing (does size matter)?
http://intranet.open.ac.uk/open-media-unit/p9_1.asp
Does Size Matter?
Does Size Matter … looking at trends?
• Demanded more clarity on purpose (KPIs for channels)
• Demanded more uniform comparisons (single dashboard)
• Led to investment (money and attention)• Led to further enhancement of successful
features
Has data had impact?
Open Media – Performance Improvement
Open Media – Performance Improvement
• Served management interests • Will it serve user interests? • Recommendation services
• Follow this ... try this
• Reputation/Credibility services• Follow me ... trust me
Where next with data?
