Innovative package design for

a family pack of ice cream

Project members

Sushanth Shetty Rakshit Shetty Akhil Sasikumar Vinod Balasubramanian

Introduction

Need of the projector

Objective of the project

Ice cream What is an ice cream? Product characteristics Type Contents Sensitivity factor Spoilage factor Preservation Shelf life

Manufacturing process ofice cream blending of the mix ingredients pasteurization homogenization aging the mix freezing packaging hardening

INDIAN MARKET

Though India has a low per capita ice cream consumption of 300 ml per annum, the trend is slowly changing due to a number of reasons

The ice cream industry has traditionally grown at a healthy rate of 12% year-on-year.

consumers also have the choice of trying out varied product offerings from different brands to keep them excited

Leading Manufacturers

Market Share

Packaging Materials used for Family Pack of Ice Cream

Wax or PE coated Carton

Polypropylene (PP)

Package designs

Design 1

Design 2

Design 3

Package Study

Compatibility

Machinability

Feasibility

Comparison of Designs

Design 1

Design 2

Design 3

SURVEY

Survey was carried out to know the consumer opinion about the package designs of family pack

for ice-cream

Opinions about the existing pack and the three designs developed were asked

Questionnaire uploaded in the survey section of our project website www.icecreamproject.co.nr

Project Website

Survey /Feedback Report

Costing of ice cream

Conclusion

Thank you