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With over 1 million active users every month on Facebook how do you justify dedicating time utilizing this marketing tool and not feel as though you are wasting your time? You want to use this FREE database of customers and potential customers- but how do you connect with them or even find your IDEAL target market? Learn the basics and what to avoid so you can start utilizing this fascinating and effective marketing tool today! Stephanie Beck owner of SRB Solutions has been working for over 10 years in Sales & Marketing as a Massage & Spa Industry Professional for the top name companies including Biotone, Scrip Companies and Bon Vital, Inc. In January 2011 she and her husband launched SRB Solutions, an online marketing and social media consulting business utilizing her skills for the Massage, Spa, Chiropractic and Wellness industries. Stephanie has served as a published guest columnist for Dynamic Chiropractic Practice Insights, Massage Today and Marketing Matters. She also is a contributor for the Women In Business Bodywork Blog.
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www.compassionate-touch.org
Inspire U Webinar Series
Presented by
the Center for
Compassionate Touch LLC
Monday, January 23, 2012
The New Way to Optimize your
Facebook Presence
How to NOT Waste Your Time On Facebook
} Understand the purpose of Facebook
} Define the different accounts} How to utilize them for your purpose
What you will learn
} Since its conception in 2004 Facebook now has over 1 billion active users.
} Free access to a HUGE database} Fast track your contents through inexpensive advertising
Why should I use it?
} Social Networking website } Looking to reconnect with people you have
lost touch with} Use photos, videos, and content and make
new friends with other people } More and more being used by businesses to
connect with new customers
}Profiles + Friends}Pages + Fans }Groups + Members
Three Types of Accounts
}Starting point for everyone }Can only have One account } Is about you!
Profiles
PagesØ Designed for self-
promotionØ Mini- storefront or mini-
site Ø 80% business 20% personal Ø Remember you are always
speaking 1 on 1 never to a multiple people with your content
Pages vs. Groups Groups
Ø Like Minded IndividualsØ Can be organized around
your business, product or a community
Ø Provide something of value
Ø Not a place to market aggressively. Strictly a forum to get advice, share thoughts and educate
56% consumers said they are more likely to recommend a brand to a
friend after becoming a fan!
50% of people like a Facebook page because they are a customer or they want to receive a special
discount or promotion.
Do you have an easy, automated way to follow up with them over time?
Whether you know it or not, your prospects &
customers are using videos, articles, and
reviews on Facebook to learn, connect and make
buying decisions
Good News:
of small businesses
have invested any time or effort in their Facebook
Page
Only 26%
But it’s not “Set and Forget.”
You need to stay Fresh
Get out there & get found
There’s a “Sell by” date on
almost every piece of
information out there
Get out there & get found
If you’re not delivering something new on a regular basis, you’re going to get knocked off the shelf by someone else
Get out there & get found
} Understand the purpose of Facebook
} Define the different accounts} How to utilize them for your purpose
} Best way to optimize your Page
What we have covered
Thank you for your time. Contact us:[email protected] www.srbsolutions.net
Like us on Facebook for more continued support.
Q & A
Join us for our next Inspire UMonday March 5, 2012 @ 8pm EST
We’ll be joined by Ariana Vincent of the Ariana Institute
Online Continuing Education: Increase Knowledge, Expand
Marketability and Obtain CEUs
Ann Catlin, NCTMB, LMT, OTR Owner and Director, Center for Compassionate Touch [email protected] 417-844-8514
Lisa Parenteau, BA, LMTMarketing and Training Consultant
Center for Compassionate Touch [email protected]
617-797-7990
![Welcome [] · 2014-08-13 · Welcome Moderator Stephanie Beck Marketing Director . Meet the Board of Directors Pete Whitridge President Su Bibik Vice President Eric Polgar Treasurer](https://img.pdfslide.net/doc/110x75/5ed5d2a083210557dc0d570f/welcome-2014-08-13-welcome-moderator-stephanie-beck-marketing-director-meet.jpg)
