Institution

What is an institution?A formal organization (with its own set of rules

and behaviours) that creates and distributes media texts.

Examples of Media institutions

Who distributes the existing products that you have looked at?

The magazine editor is called Nick Decosemo and its published by Development Hell Ltd.

Development Hell Ltd, also distributes another music magazine called ‘The World’ which is aimed at an older audience.

Mixmag is a British magazine dedicated to club and dance music, they are released monthly.

The first issue was released on February 1st 1983.

The sell specifically 21,250 a year.

Who would you like to distribute your magazine and why?

There are many different distribution companies that I could use to distribute my magazine however not all would be suitable. I was able to find out that the music magazine ‘Clash’ is an independent company that do not have a media institution that distribute their magazine because it isn’t as big as some magazines, like Q, NME and Kerrang.

There are two main companies, Bauer Media Group who distribute Kerrang, Q magazine, Mojo and more. IPC Media distributes NME, Uncut and many more. Bauer Media group is a worldwide company, the headquarters in Germany.

I get the impression when looking at Bauer’s media products they seem to have a mixture of both female and male aimed magazines as well as unisex i.e. 4music, they also have a lot more popular brands whereas IPC have more of a female approach, distributing magazines like Woman’s Weekly and Teen News for example.

I feel that I would suit more with picking Bauer Media group due to the fact it is a large widespread company but it also has a high amount of unisex products, so it is suitable for both genders.