BAUER MEDIA GROUP

Bauer Media Group is a multi nation media company which started

in 1875 as a small printing company and now publishes in 16

countries around the world.

It owns multiple magazines and prints up to 38 million magazines

a week.

WHAT PRODUCTS DO THEY PRODUCE?

The Bauer Media Group owns a total of 97 products ranging from

magazines, to radio, to TV.

WHAT DIFFERENT AUDIENCES DO THEY APPEAL

TO?Because they have such a wide range of products their target

audience base is incredibly big.

They have a magazine about parenting, this

appeals to younger parents who are thinking

about having a baby or have a baby on the

way.

This magazine about cars would appeal to

mostly males or people that are interested in

cars.

This would appeal to mostly younger ages

as it is modern music

WHO WOULD MY PRODUCT APPEAL TO?

Mosh would appeal to the younger audiences, between the ages of 10 and

20, this is because it uses informal language which the younger audience

finds appealing. Also the colours used are very dark and only young people

would find them appealing as older people want sophisticated colours and

formal language. Also the main gender in which my magazine would be

aimed at is the males, this is because rock magazines connote violence and

are more male orientated.

HOW CAN A MAGAZINE BRAND BE USED

ACROSS DIFFERENT TYPES OF MEDIA

Any type of media brand can be used across the other types of media, for

example, a magazine such as Kerrang! Has a radio channel, a website and a

TV channel. By doing this is allows the audience to access this brand

however they want.

COMPANY OWNERSHIP

The Bauer Media Group is a privately owned company, owned by the Bauer

family, they have offices in;

Germany, USA, Spain, France, Austria, Poland, Portugal, Romania, Hungary

, Czech Republic, Mexico, China, Russia, Slovakia, United

Kingdom, Nigeria, Australia.

They also have a 50% stake in BOX television and own Bauer Radio.